Best Qualtrics alternatives in 2026
The best Qualtrics alternatives in 2026 are Pisano, QuestionPro, Trustpilot. Formbricks is the strongest free option. Zoho Forms costs less, from $12/mo versus $420/mo for Qualtrics.
Why people look for Qualtrics alternatives
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
- Free plan capped at 500 responses in total
- Qualtrics starts at $420/mo (Freemium).
Best Qualtrics alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Pisano Customer and employee experience platform with flat-fee licensing | Paid | — | Enterprise | web | 0 |
| 2 | QuestionPro Survey and market research platform with panels and advanced analysis | Freemium | $99/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 3 | Trustpilot Public review platform with tools to collect and show customer reviews | Freemium | $99/mo | E-commerce, Small businesses, Enterprise | web | 0 |
| 4 | SurveySparrow Conversational surveys, NPS and CX feedback for growing teams | Freemium | $19/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 5 | Formbricks Open-source in-app surveys | Open source | $74/mo | Developers, Small businesses | web | 0 |
| 6 | Typeform Conversational forms and surveys | Freemium | $39/mo | Small businesses, Agencies, Enterprise | web | 0 |
| 7 | Jotform Online forms with 10,000+ templates | Freemium | $39/mo | Small businesses, Enterprise | web, ios, android | 0 |
| 8 | SurveyMonkey Survey platform with analysis and benchmarks | Freemium | $30/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 9 | Zoho Forms Form builder with approvals, payments and offline mobile forms | Freemium | $12/mo | Small businesses, Enterprise, Freelancers | web, ios, android | 0 |
| 10 | Formstack Secure forms, document generation and e-signature for regulated teams | Paid | $99/mo | Small businesses, Enterprise | web, ios, android | 0 |
10 Qualtrics alternatives compared
- 1
Pisano
Customer and employee experience platform with flat-fee licensing
Best for: Banks, insurers and retailers that need enterprise voice-of-customer programs across digital and physical channels at a predictable flat fee.
- 2
QuestionPro
Survey and market research platform with panels and advanced analysis
Best for: Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
- 3
Trustpilot
Public review platform with tools to collect and show customer reviews
Best for: Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- 4
SurveySparrow
Conversational surveys, NPS and CX feedback for growing teams
Best for: SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
- 5
Formbricks
Open-source in-app surveys
Best for: Product teams wanting privacy-friendly in-app surveys.
- 6
Typeform
Conversational forms and surveys
Best for: Marketing and research teams that prioritize experience and conversion for moderate response volumes.
- 7
Jotform
Online forms with 10,000+ templates
Best for: Organizations in regulated industries and businesses needing payments, signatures and workflows in one form tool.
- 8
SurveyMonkey
Survey platform with analysis and benchmarks
Best for: Organizations running regular research and needing analysis and panels.
- 9
Zoho Forms
Form builder with approvals, payments and offline mobile forms
Best for: SMBs and Zoho users that need forms with approvals, payments and offline collection at a low organization-wide price.
- 10
Formstack
Secure forms, document generation and e-signature for regulated teams
Best for: Regulated organisations and Salesforce teams that need secure forms, generated documents and e-signatures in one workflow.
Qualtrics alternatives: FAQ
What is the best alternative to Qualtrics?
Based on features, audience and market presence, the strongest Qualtrics alternatives are Pisano, QuestionPro, Trustpilot. Pisano is the closest match for most teams.
Is there a free alternative to Qualtrics?
Yes. Formbricks can be used for free. Other free or freemium alternatives to Qualtrics include QuestionPro, Trustpilot, SurveySparrow.
What is cheaper than Qualtrics?
Zoho Forms starts at $12/mo, while Qualtrics starts at $420/mo. Prices are checked on each vendor's own pricing page.
Is there an open-source alternative to Qualtrics?
Yes. Formbricks is open source, so you can self-host it or inspect the code.