Best Qualtrics alternatives in 2026
The best Qualtrics alternatives in 2026 are Pisano, QuestionPro, TheySaid. Formbricks is the strongest free option. Zoho Forms costs less, from $12/mo versus $420/mo for Qualtrics.
Why people look for Qualtrics alternatives
Qualtrics is used by large organizations for formal customer experience, employee experience and market research programs, and it is known for advanced survey methods, governance and analytics. Most products are quote-based, the published research plan starts at $420 a month, and interaction-based pricing can climb quickly, which puts it out of reach for small teams.
The free plan is capped at 500 responses in total, and implementation takes real effort. When picking a replacement, list the methods you actually use, count yearly responses or interactions, check data residency and security needs, and decide whether you need surveys, CX programs or public reviews.
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
- Free plan capped at 500 responses in total
- Qualtrics starts at $420/mo (Freemium).
Best Qualtrics alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Pisano Customer and employee experience platform with flat-fee licensing | Paid | — | Enterprise | web | 0 |
| 2 | QuestionPro Survey and market research platform with panels and advanced analysis | Freemium | $99/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 3 | TheySaid AI-moderated user tests and surveys with real or synthetic users | Freemium | — | Small businesses, Enterprise, Agencies | web | 0 |
| 4 | Trustpilot Public review platform with tools to collect and show customer reviews | Freemium | $99/mo | E-commerce, Small businesses, Enterprise | web | 0 |
| 5 | SurveySparrow Conversational surveys, NPS and CX feedback for growing teams | Freemium | $19/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 6 | Formbricks Open-source in-app surveys | Open source | $74/mo | Developers, Small businesses | web | 0 |
| 7 | Typeform Conversational forms and surveys | Freemium | $39/mo | Small businesses, Agencies, Enterprise | web | 0 |
| 8 | Jotform Online forms with 10,000+ templates | Freemium | $39/mo | Small businesses, Enterprise | web, ios, android | 0 |
| 9 | SurveyMonkey Survey platform with analysis and benchmarks | Freemium | $30/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 10 | Zoho Forms Form builder with approvals, payments and offline mobile forms | Freemium | $12/mo | Small businesses, Enterprise, Freelancers | web, ios, android | 0 |
10 Qualtrics alternatives compared
- 1
Pisano
Customer and employee experience platform with flat-fee licensing
Why pick it over Qualtrics: Pisano licenses its customer and employee experience platform for a flat fee with no usage caps, priced by quote. Banks, insurers and retailers worried about Qualtrics' interaction-based costs get a predictable bill.
- 2
QuestionPro
Survey and market research platform with panels and advanced analysis
Why pick it over Qualtrics: QuestionPro offers advanced survey methods and respondent panels from $99 per user a month, with a free plan of 200 responses per survey. Market researchers and universities get advanced research features at a published price instead of a Qualtrics quote.
- 3
TheySaid
AI-moderated user tests and surveys with real or synthetic users
Best for: Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.
- 4
Trustpilot
Public review platform with tools to collect and show customer reviews
Why pick it over Qualtrics: Trustpilot collects and displays public customer reviews, with a free plan and paid plans from $99 a month. Consumer brands whose goal is visible trust on their site, not internal survey research, need it more than Qualtrics.
- 5
SurveySparrow
Conversational surveys, NPS and CX feedback for growing teams
Why pick it over Qualtrics: SurveySparrow starts at $19 a month and combines conversational surveys, NPS and employee feedback. Growing teams that need CX and EX surveys without Qualtrics' cost and implementation effort can get started quickly.
- 6
Formbricks
Open-source in-app surveys
Why pick it over Qualtrics: Formbricks is open source and can be self-hosted for free, with cloud plans from $74 a month. Product teams running in-app surveys can keep response data on their own infrastructure, which Qualtrics' hosted model does not allow.
- 7
Typeform
Conversational forms and surveys
Why pick it over Qualtrics: Typeform starts at $39 a month and shows one question at a time, which suits marketing and research teams that care about completion rates. Moderate response volumes cost a fraction of Qualtrics' price.
- 8
Jotform
Online forms with 10,000+ templates
Why pick it over Qualtrics: Jotform starts at $39 a month and combines forms with payments, e-signatures and approval workflows, with HIPAA features on higher plans. Organizations that mainly collect data and payments, not run research studies, may not need Qualtrics at all.
- 9
SurveyMonkey
Survey platform with analysis and benchmarks
Why pick it over Qualtrics: SurveyMonkey has a free plan and paid plans from $30 a month, with built-in analysis, benchmarks and a respondent panel. Teams running regular surveys get familiar tools and published prices instead of Qualtrics quotes.
- 10
Zoho Forms
Form builder with approvals, payments and offline mobile forms
Why pick it over Qualtrics: Zoho Forms starts at $12 a month and handles approvals, payments and offline mobile collection, with a free plan too. SMBs that need forms and field data rather than research programs pay a small part of Qualtrics' price.
Qualtrics alternatives: FAQ
What is the best alternative to Qualtrics?
Based on features, audience and market presence, the strongest Qualtrics alternatives are Pisano, QuestionPro, TheySaid. Pisano is the closest match for most teams.
Is there a free alternative to Qualtrics?
Yes. Formbricks can be used for free. Other free or freemium alternatives to Qualtrics include QuestionPro, TheySaid, Trustpilot.
What is cheaper than Qualtrics?
Zoho Forms starts at $12/mo, while Qualtrics starts at $420/mo. Prices are checked on each vendor's own pricing page.
Is there an open-source alternative to Qualtrics?
Yes. Formbricks is open source, so you can self-host it or inspect the code.