What is SurveyMonkey?

SurveyMonkey is a Forms & surveys tool: Survey platform with analysis and benchmarks.

How much does SurveyMonkey cost?

SurveyMonkey uses a Freemium model; paid plans start at $30 per month.

What are the best alternatives to SurveyMonkey?

Community-listed alternatives to SurveyMonkey include Qualtrics, SurveySparrow, QuestionPro.

What does SurveyMonkey integrate with?

SurveyMonkey integrates with Salesforce, HubSpot, Slack, Microsoft Teams, Zoom, Mailchimp and more.

Which platforms does SurveyMonkey support?

SurveyMonkey is available on web, ios, android.

SurveyMonkey

Survey platform with analysis and benchmarks

Freemium · $30Forms & surveys

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SurveyMonkey is a forms & surveys tool for Enterprise and Small businesses, offered as freemium ($30/mo). Founded in United States in 1999. Popular alternatives include Qualtrics, SurveySparrow, QuestionPro.

About SurveyMonkey

SurveyMonkey is one of the oldest online survey platforms, founded in 1999 by Ryan Finley. Its parent company, renamed Momentive for a period, was taken private by STG in 2023 and returned to the SurveyMonkey name. It is widely used for customer satisfaction, employee engagement, event feedback, academic research and market research.

Surveys are built from templates and a large bank of expert-written questions, with skip and display logic, piping, randomization, quotas and A/B testing of questions. AI features help draft surveys and summarize open-ended answers. Results appear in analysis dashboards with filters, crosstabs and text analysis, and benchmarks let you compare scores such as NPS with industry averages. SurveyMonkey Audience sells access to a global respondent panel for market research. Integrations cover Salesforce, HubSpot, Microsoft Teams, Slack and others. The free plan is very limited; individual plans such as Standard and Advantage unlock more responses, logic and exports, and Team plans add collaboration with a minimum of three users.

SurveyMonkey suits organizations that run surveys regularly and value analysis, benchmarks and panel access. Surveys can be created in many languages, including Turkish. Paid plans are expensive for occasional users, and the free plan hides most responses. Typeform offers a more engaging one-question-at-a-time experience, Google Forms and Tally are free for simple surveys, Jotform is strong for forms, and Qualtrics covers enterprise experience management.

Key features of SurveyMonkey

Question bank and templates
Skip logic, piping and randomization
Analysis dashboards and filters
Benchmarks and sentiment analysis
Audience panel for market research
Team collaboration and integrations

Pros and cons

Pros

Powerful analysis features
Access to research panels
Trusted brand for respondents
Enterprise compliance

Cons

Expensive for small users
Free plan barely usable
Dated respondent UX
Response caps

SurveyMonkey pricing

SurveyMonkey uses a freemium model.

Plan	Price	Includes
Free	$0	10 questions/survey, limited responses
Standard	$99 / mo	Billed monthly; 1,000 responses/mo
Advantage	$39 / mo	Billed annually; 15,000 responses/yr
Premier	$139 / mo	Billed annually; 40,000 responses/yr
Team Advantage	$30 / user/mo	Billed annually; min 3 users
Team Premier	$92 / user/mo	Billed annually; min 3 users
Enterprise	Custom	Contact sales

How SurveyMonkey compares in Forms & surveys

Rank by votes: #2 / 18
Starting price: $30
Free alternatives: 2

SurveyMonkey ranks #2 of 18 forms & surveys tools by community votes and is priced below most tools in the category.

Common use cases

1Customer satisfaction and NPS programs
2Market research with purchased audiences
3Employee engagement surveys
4Academic research

Best for

Organizations running regular research and needing analysis and panels.

Not ideal for

Simple forms on a budget (Tally, Google Forms).

Integrations

Salesforce
HubSpot
Slack
Microsoft Teams
Zoom
Mailchimp
Tableau
Zapier

Our take

SurveyMonkey earns its price for serious research; casual surveys belong elsewhere.

FAQ

What is SurveyMonkey?: SurveyMonkey is a Forms & surveys tool: Survey platform with analysis and benchmarks.
How much does SurveyMonkey cost?: SurveyMonkey uses a Freemium model; paid plans start at $30 per month.
What are the best alternatives to SurveyMonkey?: Community-listed alternatives to SurveyMonkey include Qualtrics, SurveySparrow, QuestionPro.
What does SurveyMonkey integrate with?: SurveyMonkey integrates with Salesforce, HubSpot, Slack, Microsoft Teams, Zoom, Mailchimp and more.
Which platforms does SurveyMonkey support?: SurveyMonkey is available on web, ios, android.
Who is SurveyMonkey for?: Organizations running regular research and needing analysis and panels.

Alternatives to SurveyMonkey

Qualtrics
▲ 0
Enterprise survey and experience management for CX, EX and research
Freemium · $420Enterprise
SurveySparrow
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Conversational surveys, NPS and CX feedback for growing teams
Freemium · $19Small businessesEnterprise
QuestionPro
▲ 0
Survey and market research platform with panels and advanced analysis
Freemium · $99EnterpriseSmall businesses

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