Qualtrics vs Typeform
Qualtrics and Typeform are both forms & surveys tools. Qualtrics is aimed at enterprise, while Typeform is aimed at small businesses and agencies. Typeform costs less, from $39/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Conversational forms and surveys
| Pricing | Freemium · $420 | Freemium · $39 |
| Starting price | $420/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise | Small businesses, Agencies, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2002 | ES · 2012 |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose Typeform if
Marketing and research teams that prioritize experience and conversion for moderate response volumes.
- Best-in-class form experience and completion rates
- Strong templates and branding
- Deep CRM and marketing integrations
Look elsewhere if: High-volume or budget forms (Tally, Youform, Google Forms) and complex data collection (Jotform).
Qualtrics vs Typeform pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Typeform
- Free$0Free plan available
- Basic$39/mo$28/mo billed yearly; 100 responses/mo, 1 seat
- Plus$79/mo$56/mo billed yearly; 1,000 responses, 3 seats, no branding
- Business$129/mo$91/mo billed yearly; 10,000 responses, 5 seats
- EnterpriseCustomSSO, HIPAA, EU or US data center
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Typeform · Key features
- Conversational one-question layout with rich media
- Logic jumps, calculators and hidden fields
- Beautiful templates and brand customization
- Payments via Stripe and scheduling via Calendly
- Integrations with CRMs, email and sheets
- AI form builder and response insights
Cons
- Response-based pricing gets expensive
- Free plan nearly unusable (10 responses)
- Slower to fill for long, data-entry forms
Qualtrics vs Typeform: FAQ
Which is cheaper, Qualtrics or Typeform?
Typeform starts at $39/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and Typeform have a free plan?
Yes, both Qualtrics and Typeform have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or Typeform?
Typeform lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.