Qualtrics is a Forms & surveys tool: Enterprise survey and experience management for CX, EX and research.

How much does Qualtrics cost?

Qualtrics uses a Freemium model; paid plans start at $420 per month.

What are the best alternatives to Qualtrics?

Community-listed alternatives to Qualtrics include Pisano, QuestionPro, TheySaid, Trustpilot.

Does Qualtrics have a free trial?

Yes, Qualtrics offers a 30-day free trial.

What does Qualtrics integrate with?

Qualtrics integrates with Salesforce, ServiceNow, Workday, Zendesk, Slack, Microsoft Teams and more.

Which platforms does Qualtrics support?

Qualtrics is available on web, ios, android.

Qualtrics

Enterprise survey and experience management for CX, EX and research

Freemium · $420Customer feedback & roadmaps Forms & surveys

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Qualtrics is a forms & surveys tool for Enterprise, offered as freemium ($420/mo). Based in United States, founded in 2002. Popular alternatives include Pisano, QuestionPro, TheySaid.

About Qualtrics

Qualtrics is an experience management (XM) platform founded in 2002 in Provo, Utah, by Ryan Smith, his father Scott Smith, his brother Jared Smith and Stuart Orgill. SAP bought it for $8 billion in 2019, spun it off in a 2021 IPO, and in 2023 Silver Lake and CPP Investments took it private for about $12.5 billion. It runs surveys and analyzes feedback for large organizations.

The survey engine handles complex branching, quotas, multilingual and offline collection, and the platform adds text and sentiment analytics, role-based dashboards, predictive models and AI agents. Products are packaged by use case: Customer Experience is priced by interactions, Employee Experience by employee count, and Market Research by responses and video minutes, all with unlimited users. A free single-user account allows three active surveys and 500 responses in total, and the self-serve Strategic Research plan costs $5,040 a year for 1,000 responses with a 30-day trial.

It suits enterprises running CX programs across contact centers, locations and digital channels, HR teams running engagement surveys, and research teams. For simple surveys it is overkill: SurveyMonkey and Typeform are cheaper and faster for one-off forms, and Medallia is the main enterprise CX rival. Expect long contracts and volume-based costs.

In May 2026 Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, adding healthcare experience data and the Forsta research platform. Tip: model your interaction volumes before negotiating, and use the free account to test survey logic before talking to sales.

Key features of Qualtrics

Survey builder with branching, quotas, multilingual and offline collection
Text and sentiment analytics on open-ended responses
Role-based CX dashboards across locations and channels
Employee engagement, lifecycle and 360 feedback surveys
Market research tools including panels, conjoint and brand tracking
Contact center and digital experience analytics
AI agents and predictive insights across feedback data
Integrations with Salesforce, ServiceNow, Workday and Slack

Pros and cons

Pros

The most complete enterprise experience management suite
Powerful survey logic and advanced research methods
Unlimited users on paid plans
Strong security and governance for regulated industries
Free account for basic surveys

Cons

Opaque, quote-based pricing for most products
Expensive for small teams
Steep learning curve and implementation effort
Free plan capped at 500 responses in total
Interaction-based pricing can climb quickly

Qualtrics pricing

Qualtrics uses a freemium model. A 30-day free trial is available.

Plan	Price	Includes
Free	$0	1 user, 3 active surveys, 30 questions each, 500 responses total
Strategic Research	$420 / mo	$5,040 billed annually; 1,000 responses, unlimited users
Customer Experience	Custom	Priced by interactions; unlimited users
Employee Experience	Custom	Priced by employee count
Market Research	Custom	Priced by responses, video minutes and brand tracking

Source: www.qualtrics.com · checked on Oct 20, 2026

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How Qualtrics compares in Forms & surveys

Rank by votes: #2 / 19
Starting price: $420
Free alternatives: 2

Qualtrics ranks #2 of 19 forms & surveys tools by community votes and is priced above most tools in the category.

Common use cases

1Enterprise NPS and CX programs across stores and channels
2Annual employee engagement surveys linked to HR data
3Academic and market research with panels and conjoint
4Post-call surveys and contact center quality tracking
5Brand tracking for marketing teams
6Patient experience measurement in healthcare

Best for

Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.

Not ideal for

Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).

Integrations

Salesforce
ServiceNow
Workday
Zendesk
Slack
Microsoft Teams
Tableau

Our take

Qualtrics is the benchmark for enterprise experience management and pays off when survey data drives company-wide decisions. For anything smaller, its free tier or SurveyMonkey does the job at a fraction of the cost.

FAQ

What is Qualtrics?: Qualtrics is a Forms & surveys tool: Enterprise survey and experience management for CX, EX and research.
How much does Qualtrics cost?: Qualtrics uses a Freemium model; paid plans start at $420 per month.
What are the best alternatives to Qualtrics?: Community-listed alternatives to Qualtrics include Pisano, QuestionPro, TheySaid, Trustpilot.
Does Qualtrics have a free trial?: Yes, Qualtrics offers a 30-day free trial.
What does Qualtrics integrate with?: Qualtrics integrates with Salesforce, ServiceNow, Workday, Zendesk, Slack, Microsoft Teams and more.
Which platforms does Qualtrics support?: Qualtrics is available on web, ios, android.
Who is Qualtrics for?: Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.

Alternatives to Qualtrics

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