Qualtrics
Enterprise survey and experience management for CX, EX and research
Qualtrics is a forms & surveys tool for Enterprise, offered as freemium ($420/mo). Founded in United States in 2002. Popular alternatives include Trustpilot, Pisano, QuestionPro.
About Qualtrics
Qualtrics is an experience management (XM) platform founded in 2002 in Provo, Utah, by Ryan Smith, his father Scott Smith, his brother Jared Smith and Stuart Orgill. SAP bought it for $8 billion in 2019, spun it off in a 2021 IPO, and in 2023 Silver Lake and CPP Investments took it private for about $12.5 billion. It runs surveys and analyzes feedback for large organizations.
The survey engine handles complex branching, quotas, multilingual and offline collection, and the platform adds text and sentiment analytics, role-based dashboards, predictive models and AI agents. Products are packaged by use case: Customer Experience is priced by interactions, Employee Experience by employee count, and Market Research by responses and video minutes, all with unlimited users. A free single-user account allows three active surveys and 500 responses in total, and the self-serve Strategic Research plan costs $5,040 a year for 1,000 responses with a 30-day trial.
It suits enterprises running CX programs across contact centers, locations and digital channels, HR teams running engagement surveys, and research teams. For simple surveys it is overkill: SurveyMonkey and Typeform are cheaper and faster for one-off forms, and Medallia is the main enterprise CX rival. Expect long contracts and volume-based costs.
In May 2026 Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, adding healthcare experience data and the Forsta research platform. Tip: model your interaction volumes before negotiating, and use the free account to test survey logic before talking to sales.
Key features of Qualtrics
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
- AI agents and predictive insights across feedback data
- Integrations with Salesforce, ServiceNow, Workday and Slack
Pros and cons
Pros
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
- Strong security and governance for regulated industries
- Free account for basic surveys
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
- Free plan capped at 500 responses in total
- Interaction-based pricing can climb quickly
Qualtrics pricing
Qualtrics uses a freemium model. A 30-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 user, 3 active surveys, 30 questions each, 500 responses total |
| Strategic Research | $420 / mo | $5,040 billed annually; 1,000 responses, unlimited users |
| Customer Experience | Custom | Priced by interactions; unlimited users |
| Employee Experience | Custom | Priced by employee count |
| Market Research | Custom | Priced by responses, video minutes and brand tracking |
Source: www.qualtrics.com · checked on Oct 20, 2026
How Qualtrics compares in Forms & surveys
- Rank by votes
- #2 / 18
- Starting price
- $420
- Free alternatives
- 2
0 votes from members
1117% above the category median ($35/mo)
Free or open-source tools in Forms & surveys
Qualtrics ranks #2 of 18 forms & surveys tools by community votes and is priced above most tools in the category.
Common use cases
- 1Enterprise NPS and CX programs across stores and channels
- 2Annual employee engagement surveys linked to HR data
- 3Academic and market research with panels and conjoint
- 4Post-call surveys and contact center quality tracking
- 5Brand tracking for marketing teams
- 6Patient experience measurement in healthcare
Best for
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
Not ideal for
Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Integrations
- Salesforce
- ServiceNow
- Workday
- Zendesk
- Slack
- Microsoft Teams
- Tableau
Our take
Qualtrics is the benchmark for enterprise experience management and pays off when survey data drives company-wide decisions. For anything smaller, its free tier or SurveyMonkey does the job at a fraction of the cost.
FAQ
- What is Qualtrics?
- Qualtrics is a Forms & surveys tool: Enterprise survey and experience management for CX, EX and research.
- How much does Qualtrics cost?
- Qualtrics uses a Freemium model; paid plans start at $420 per month.
- What are the best alternatives to Qualtrics?
- Community-listed alternatives to Qualtrics include Trustpilot, Pisano, QuestionPro.
- Does Qualtrics have a free trial?
- Yes, Qualtrics offers a 30-day free trial.
- What does Qualtrics integrate with?
- Qualtrics integrates with Salesforce, ServiceNow, Workday, Zendesk, Slack, Microsoft Teams and more.
- Which platforms does Qualtrics support?
- Qualtrics is available on web, ios, android.
- Who is Qualtrics for?
- Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
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