Formbricks vs Qualtrics
Formbricks and Qualtrics are both customer feedback & roadmaps tools. Formbricks is aimed at developers and small businesses, while Qualtrics is aimed at enterprise. Formbricks costs less, from $74/mo versus $420/mo for Qualtrics. Both have a free plan.
Open-source in-app surveys
Enterprise survey and experience management for CX, EX and research
| Pricing | Open source · $74 | Freemium · $420 |
| Starting price | $74/mo | $420/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Developers, Small businesses | Enterprise |
| Platforms | web | web, ios, android |
| Country | DE · 2022 | US · 2002 |
| Rating | — | — |
Choose Formbricks if
Product teams wanting privacy-friendly in-app surveys.
- Open source
- Privacy-first
- In-app focus
Look elsewhere if: Marketing quizzes (Typeform).
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Formbricks vs Qualtrics pricing
Formbricks
- Self-hosted$0Open-source self-hosting (see docs)
- Hobby$01 workspace, 250 responses/mo
- Pro$74/mo3 workspaces, 2,000 responses/mo, unlimited seats
- Scale$325/mo5 workspaces, 5,000 responses/mo, roles; 2 months free yearly
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Formbricks · Key features
- In-app targeted surveys
- Link surveys
- Mobile SDKs
- Targeting by attributes
- Analytics
- Self-hosting
Cons
- Younger
- Fewer templates
- Self-hosting upkeep
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Formbricks vs Qualtrics: FAQ
Which is cheaper, Formbricks or Qualtrics?
Formbricks starts at $74/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Formbricks and Qualtrics have a free plan?
Yes, both Formbricks and Qualtrics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Formbricks or Qualtrics?
Formbricks lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.