Qualtrics vs Zoho Forms
Qualtrics and Zoho Forms are both forms & surveys tools. Qualtrics is aimed at enterprise, while Zoho Forms is aimed at small businesses and enterprise. Zoho Forms costs less, from $12/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Form builder with approvals, payments and offline mobile forms
| Pricing | Freemium · $420 | Freemium · $12 |
| Starting price | $420/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise | Small businesses, Enterprise, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2002 | IN |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose Zoho Forms if
SMBs and Zoho users that need forms with approvals, payments and offline collection at a low organization-wide price.
- Plans priced per organization, not per user
- Approval workflows usually found in pricier tools
- Offline mobile forms for field teams
Look elsewhere if: Teams that want highly designed conversational forms (Typeform) or the largest template and widget library (Jotform).
Qualtrics vs Zoho Forms pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Zoho Forms
- Free$01 user, 3 forms, 500 submissions/mo
- Basic$12/mo$10 billed annually; 1 user, 10,000 submissions, payments
- Standard$30/mo$25 billed annually; 10 users, 25,000 submissions, approvals
- Professional$60/mo$50 billed annually; 25 users, 75,000 submissions
- Premium$110/mo$90 billed annually; 100 users, HIPAA, form encryption
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Zoho Forms · Key features
- Drag-and-drop builder with conditional logic and multi-page forms
- Multi-level approval workflows and task assignment
- Payment collection through gateways such as Stripe and PayPal
- Offline data collection in the iOS and Android apps
- Custom PDFs generated automatically from each submission
- Native sync with Zoho CRM and other Zoho apps
Cons
- Free plan limited to three forms and 500 submissions
- Form design is plainer than Typeform
- Smaller template library than Jotform
Qualtrics vs Zoho Forms: FAQ
Which is cheaper, Qualtrics or Zoho Forms?
Zoho Forms starts at $12/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and Zoho Forms have a free plan?
Yes, both Qualtrics and Zoho Forms have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or Zoho Forms?
Zoho Forms lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.