Qualtrics vs QuestionPro
Qualtrics and QuestionPro are both customer feedback & roadmaps tools. Qualtrics is aimed at enterprise, while QuestionPro is aimed at enterprise and small businesses. QuestionPro costs less, from $99/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Survey and market research platform with panels and advanced analysis
| Pricing | Freemium · $420 | Freemium · $99 |
| Starting price | $420/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 10 days |
| Built for | Enterprise | Enterprise, Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2002 | US · 2005 |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose QuestionPro if
Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
- Advanced research methods cheaper than Qualtrics
- Usable free plan for small surveys
- Very broad language support for multinational studies
Look elsewhere if: Teams running occasional simple surveys who want monthly billing or a lighter tool (SurveyMonkey, Typeform).
Qualtrics vs QuestionPro pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
QuestionPro
- Essentials$01 user, 200 responses per survey, 30 question types
- Advanced$99/user/moBilled annually; 25K responses/yr, 10-day free trial
- Team Edition$83/user/moBilled annually; 5+ users, 100K responses/yr
- Research SuiteCustom10+ users, conjoint, MaxDiff, communities; contact sales
- CX / WorkforceCustomCustomer and employee experience platforms; quote-based
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
QuestionPro · Key features
- Survey builder with branching, skip logic and piping
- 350+ templates and translation into 100+ languages
- Offline mobile app for field and in-person data collection
- Conjoint analysis, MaxDiff and A/B testing in Research Suite
- Access to a research panel of more than 22 million respondents
- NPS, sentiment analysis and closed-loop follow-up for CX programs
Cons
- Advanced and Team prices are quoted for annual billing
- Interface is dense with a learning curve
- Response caps on Advanced and Team plans
Qualtrics vs QuestionPro: FAQ
Which is cheaper, Qualtrics or QuestionPro?
QuestionPro starts at $99/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and QuestionPro have a free plan?
Yes, both Qualtrics and QuestionPro have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or QuestionPro?
QuestionPro lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.