Qualtrics vs TheySaid
Qualtrics and TheySaid are both customer feedback & roadmaps tools. Qualtrics is aimed at enterprise, while TheySaid is aimed at small businesses and enterprise. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
AI-moderated user tests and surveys with real or synthetic users
| Pricing | Freemium · $420 | Freemium |
| Starting price | $420/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2002 | US |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose TheySaid if
Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.
- Free plan needs no credit card
- Covers usability tests, interviews and surveys in one tool
- Tests can start from coding and ticketing tools during the build
Look elsewhere if: Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).
Qualtrics vs TheySaid pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
TheySaid
- Free$05 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
- EnterpriseCustomUnlimited tests and recruiting, SSO/SAML, API; monthly billing +33%
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
TheySaid · Key features
- AI moderator that runs voice interviews and usability tests
- Synthetic users and digital twins tuned on your own customer data
- AI project creator that drafts tests, surveys and screeners
- AI analysis with clips, highlight reels and cross-project Ask AI
- Panel recruiting with screeners and a response quality monitor
- MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests
Cons
- No self-serve paid plan between Free and Enterprise
- Free plan allows only one active test
- Recruiting harder-to-reach panel participants costs extra
Qualtrics vs TheySaid: FAQ
Do Qualtrics and TheySaid have a free plan?
Yes, both Qualtrics and TheySaid have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or TheySaid?
TheySaid lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.