Trustpilot
Public review platform with tools to collect and show customer reviews
Trustpilot is a customer feedback & roadmaps tool for E-commerce and Small businesses, offered as freemium ($99/mo). Founded in in 2007.
About Trustpilot
Trustpilot is an open online review platform where anyone can review a company, and its business product gives those companies tools to collect, answer and display reviews. It was founded in Copenhagen in 2007 by Peter Holten Mühlmann and listed on the London Stock Exchange in 2021. For a business, the core job is building visible third-party social proof on its site, in search and on its public profile.
Businesses can claim their profile for free, reply to reviews, flag fake or abusive ones and send a limited number of review invitations each month. Paid plans add more invitations, automated invitation flows from e-commerce and CRM systems, TrustBox widgets for your site, more users and domains, analytics and marketing assets. Plans are priced per domain per month on 12-month contracts, from Starter to Premium, with a custom Enterprise tier; only Plus offers a 14-day trial.
Trustpilot fits online retailers and service businesses that sell to consumers and want a recognizable, independent review badge. It is a weaker fit for B2B companies, where buyers check G2 or Capterra instead, and for brands that only want private feedback, where survey tools such as Qualtrics or SurveySparrow give more control. E-commerce review apps such as Judge.me or Yotpo are cheaper if you only need product reviews on your own store.
Remember that your Trustpilot page exists whether or not you pay: anyone can review you, and paying does not let you remove negative reviews. Paid plans are 12-month commitments and unused invitations do not roll over.
Key features of Trustpilot
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
- Marketing assets and social sharing of selected reviews
- Multi-domain management for brands with several sites
Pros and cons
Pros
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
- Reviews are public and independent, which makes them credible
- Analytics help spot recurring complaints across many reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
- You cannot remove legitimate negative reviews by paying
- Of limited use for B2B software buyers, who rely on G2 and Capterra
Trustpilot pricing
Trustpilot uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 50 review invitations/mo, 1 user, company profile |
| Starter | $99 / mo | Billed annually; firms under $5M revenue; 100 invitations/mo |
| Plus | $319 / mo | Billed annually; 300 invitations/mo, 10 widgets, 3 users |
| Premium | $799 / mo | Billed annually; 1,000 invitations/mo, 21 widgets, 10 users |
| Enterprise | Custom | Unlimited invitations, up to 1,000 users |
Source: business.trustpilot.com · checked on Oct 20, 2026
How Trustpilot compares in Customer feedback & roadmaps
- Rank by votes
- #2 / 19
- Starting price
- $99
- Free alternatives
- 1
0 votes from members
83% above the category median ($54/mo)
Free or open-source tools in Customer feedback & roadmaps
Trustpilot ranks #2 of 19 customer feedback & roadmaps tools by community votes and is priced above most tools in the category.
Common use cases
- 1Online stores adding star ratings and reviews to product pages
- 2Service businesses such as insurers, banks or travel firms building trust
- 3Customer service teams replying publicly to complaints
- 4Marketing teams using review content in ads and landing pages
- 5Brands monitoring sentiment trends across many reviews
Best for
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
Not ideal for
B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Integrations
- Shopify
- WooCommerce
- Adobe Commerce (Magento)
- BigCommerce
- Salesforce
- Zendesk
- HubSpot
Our take
Trustpilot is worth claiming for free by almost any consumer brand, since your profile exists either way. Pay only when you have the order volume to use the extra invitations, and compare per-domain pricing against store-native review apps before signing a yearly contract.
FAQ
- What is Trustpilot?
- Trustpilot is a Customer feedback & roadmaps tool: Public review platform with tools to collect and show customer reviews.
- How much does Trustpilot cost?
- Trustpilot uses a Freemium model; paid plans start at $99 per month.
- Does Trustpilot have a free trial?
- Yes, Trustpilot offers a 14-day free trial.
- What does Trustpilot integrate with?
- Trustpilot integrates with Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, Salesforce, Zendesk and more.
- Which platforms does Trustpilot support?
- Trustpilot is available on web.
- Who is Trustpilot for?
- Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
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