Jotform vs Qualtrics
Jotform and Qualtrics are both forms & surveys tools. Jotform is aimed at small businesses and enterprise, while Qualtrics is aimed at enterprise. Jotform costs less, from $39/mo versus $420/mo for Qualtrics. Both have a free plan.
Online forms with 10,000+ templates
Enterprise survey and experience management for CX, EX and research
| Pricing | Freemium · $39 | Freemium · $420 |
| Starting price | $39/mo | $420/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2006 | US · 2002 |
| Rating | — | — |
Choose Jotform if
Organizations in regulated industries and businesses needing payments, signatures and workflows in one form tool.
- Widest feature set and template library
- Payments and e-signature built in
- Compliance options for regulated industries
Look elsewhere if: Startups wanting unlimited free submissions (Tally) or Notion/Airtable-native forms (Fillout).
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Jotform vs Qualtrics pricing
Jotform
- Starter$05 forms, 100 submissions/mo, Jotform branding
- Bronze$39/mo$34/mo annually; 25 forms, 1,000 submissions
- Silver$49/mo$39/mo annually; 50 forms, 2,500 submissions
- Gold$129/mo$99/mo annually; 100 forms, 10,000 submissions, HIPAA
- EnterpriseCustomUnlimited, SSO, data residency
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Jotform · Key features
- 10,000+ templates and a drag-and-drop builder
- Conditional logic, calculations and prefill
- Payments via 40+ gateways and Jotform Sign e-signatures
- Approval workflows and Jotform Tables
- PDF Editor and Jotform Apps for no-code mini apps
- HIPAA, GDPR tooling and enterprise SSO
Cons
- Paid plans are pricey for small volumes
- Submission caps can be restrictive
- Interface feels busy
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Jotform vs Qualtrics: FAQ
Which is cheaper, Jotform or Qualtrics?
Jotform starts at $39/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Jotform and Qualtrics have a free plan?
Yes, both Jotform and Qualtrics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Jotform or Qualtrics?
Jotform lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.