Qualtrics vs Trustpilot
Qualtrics and Trustpilot are both customer feedback & roadmaps tools. Qualtrics is aimed at enterprise, while Trustpilot is aimed at E-commerce and small businesses. Trustpilot costs less, from $99/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Public review platform with tools to collect and show customer reviews
| Pricing | Freemium · $420 | Freemium · $99 |
| Starting price | $420/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2002 | DK · 2007 |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Qualtrics vs Trustpilot pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
Qualtrics vs Trustpilot: FAQ
Which is cheaper, Qualtrics or Trustpilot?
Trustpilot starts at $99/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and Trustpilot have a free plan?
Yes, both Qualtrics and Trustpilot have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or Trustpilot?
Trustpilot lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.