Qualtrics vs SurveyMonkey
Qualtrics and SurveyMonkey are both forms & surveys tools. Qualtrics is aimed at enterprise, while SurveyMonkey is aimed at enterprise and small businesses. SurveyMonkey costs less, from $30/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Survey platform with analysis and benchmarks
| Pricing | Freemium · $420 | Freemium · $30 |
| Starting price | $420/mo | $30/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise | Enterprise, Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2002 | US · 1999 |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose SurveyMonkey if
Organizations running regular research and needing analysis and panels.
- Powerful analysis features
- Access to research panels
- Trusted brand for respondents
Look elsewhere if: Simple forms on a budget (Tally, Google Forms).
Qualtrics vs SurveyMonkey pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
SurveyMonkey
- Free$010 questions/survey, limited responses
- Standard$99/moBilled monthly; 1,000 responses/mo
- Advantage$39/moBilled annually; 15,000 responses/yr
- Premier$139/moBilled annually; 40,000 responses/yr
- Team Advantage$30/user/moBilled annually; min 3 users
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
SurveyMonkey · Key features
- Question bank and templates
- Skip logic, piping and randomization
- Analysis dashboards and filters
- Benchmarks and sentiment analysis
- Audience panel for market research
- Team collaboration and integrations
Cons
- Expensive for small users
- Free plan barely usable
- Dated respondent UX
Qualtrics vs SurveyMonkey: FAQ
Which is cheaper, Qualtrics or SurveyMonkey?
SurveyMonkey starts at $30/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and SurveyMonkey have a free plan?
Yes, both Qualtrics and SurveyMonkey have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or SurveyMonkey?
SurveyMonkey lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.