SurveySparrow
Conversational surveys, NPS and CX feedback for growing teams
SurveySparrow is a forms & surveys tool for Small businesses and Enterprise, offered as freemium ($19/mo). Founded in in . Popular alternatives include Pisano, QuestionPro.
About SurveySparrow
SurveySparrow is an online survey and experience management platform from SurveySparrow Inc., headquartered in San Francisco with a large product team in India. It became known for conversational surveys that show one question at a time in a chat-like layout. Its core job is collecting customer, employee and market feedback and turning it into dashboards and follow-up actions.
Beyond surveys it offers NPS, CSAT and CES programs, 360-degree employee assessments, offline survey apps, WhatsApp and SMS distribution, in-app SpotChecks, text and sentiment analysis, executive dashboards and custom workflows. AI features such as Wing AI help build surveys and summarize responses. A free plan covers small projects; paid survey plans are sold with quarterly or yearly billing, starting at $19 per month on Basic billed yearly, while CX suite and Enterprise packages are quoted.
It fits SMBs and mid-market teams that want more than a form builder but less than a Qualtrics-scale program. SurveyMonkey has broader brand recognition and benchmarks, Typeform has stronger design for marketing forms, and Jotform is better for operational forms and payments. SurveySparrow's response limits on lower tiers and the lack of monthly billing are the main friction points.
Buying tip: yearly billing saves up to 40% against quarterly, and SurveySparrow regularly runs extra discounts on yearly plans, such as its CX Day sale. The 14-day trial unlocks Business-tier features without a credit card but caps responses, so use it to test the survey experience rather than run a live study.
Key features of SurveySparrow
- Conversational surveys that show one question at a time
- NPS, CSAT and CES programs with automated follow-ups
- 360-degree employee assessments and pulse surveys
- Offline survey apps for iOS and Android field work
- Distribution by email, SMS, WhatsApp, web embed and links
- In-app SpotChecks micro-surveys for websites and products
- Wing AI for survey creation and response summaries
- Sentiment and text analysis with executive dashboards
Pros and cons
Pros
- Chat-style surveys often feel more engaging than long forms
- Covers customer, employee and market research in one tool
- Strong integrations with CRM and help desk tools
- Free plan and 14-day trial without a credit card
Cons
- No monthly billing; only quarterly or yearly plans
- Response caps on lower tiers fill up quickly
- Higher-tier pricing is hard to find and often quote-based
- Extra users cost $49 per user per month
SurveySparrow pricing
SurveySparrow uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 user, 3 active surveys, 75 responses per quarter |
| Basic | $19 / mo | Billed yearly; 1 user, 2,500 responses |
| Enterprise | Custom | Custom responses, SSO and advanced CX features |
Source: surveysparrow.com · checked on Oct 20, 2026
How SurveySparrow compares in Forms & surveys
- Rank by votes
- #2 / 18
- Starting price
- $19
- Free alternatives
- 2
0 votes from members
45% below the category median ($35/mo)
Free or open-source tools in Forms & surveys
SurveySparrow ranks #2 of 18 forms & surveys tools by community votes and is priced below most tools in the category.
Common use cases
- 1Running relationship and transactional NPS for a SaaS product
- 2Collecting post-support CSAT and syncing scores to Zendesk
- 3Annual 360-degree performance reviews for managers
- 4Field surveys at events or stores using the offline app
- 5Market research questionnaires sent via WhatsApp
Best for
SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
Not ideal for
Teams needing month-to-month billing, enterprise research panels or design-heavy marketing forms (SurveyMonkey, Typeform, Qualtrics).
Integrations
- HubSpot
- Salesforce
- Zendesk
- Freshdesk
- Intercom
- Slack
- Zapier
- Mailchimp
Our take
SurveySparrow is a well-rounded feedback platform whose conversational format and CX features beat basic form builders. Choose yearly billing during a promotion, and check response limits carefully against your expected volume.
FAQ
- What is SurveySparrow?
- SurveySparrow is a Forms & surveys tool: Conversational surveys, NPS and CX feedback for growing teams.
- How much does SurveySparrow cost?
- SurveySparrow uses a Freemium model; paid plans start at $19 per month.
- What are the best alternatives to SurveySparrow?
- Community-listed alternatives to SurveySparrow include Pisano, QuestionPro.
- Does SurveySparrow have a free trial?
- Yes, SurveySparrow offers a 14-day free trial.
- What does SurveySparrow integrate with?
- SurveySparrow integrates with HubSpot, Salesforce, Zendesk, Freshdesk, Intercom, Slack and more.
- Which platforms does SurveySparrow support?
- SurveySparrow is available on web, ios, android.
- Who is SurveySparrow for?
- SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
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