TheySaid is a Customer feedback & roadmaps tool: AI-moderated user tests and surveys with real or synthetic users.

How much does TheySaid cost?

TheySaid uses a Freemium model; see the vendor's pricing page for current plans.

What are the best alternatives to TheySaid?

Community-listed alternatives to TheySaid include SurveySparrow, QuestionPro, Qualtrics, Formbricks.

What does TheySaid integrate with?

TheySaid integrates with Claude Code, Cursor, Lovable, Jira, Linear, ClickUp and more.

TheySaid

AI-moderated user tests and surveys with real or synthetic users

FreemiumCustomer feedback & roadmaps Forms & surveys

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TheySaid is a customer feedback & roadmaps tool for Small businesses and Enterprise, offered as freemium. Based in United States. Popular alternatives include SurveySparrow, QuestionPro, Qualtrics.

About TheySaid

TheySaid is an AI user research platform from TheySaid, Inc., led by CEO Lihong Hicken, an early UserTesting employee. It runs user tests, interviews, surveys, forms and polls that an AI moderator conducts and analyzes, with real participants or synthetic users, so product teams can see how people react to a design before it ships.

An AI project creator drafts studies, the moderator holds voice conversations and follows up, and AI reporting turns sessions into insights, clips and highlight reels. Synthetic audiences and digital twins start from a model trained on 100,000+ hours of usability sessions and can be tuned with your call recordings, tickets and CRM data. Panel recruiting, screeners, a quality monitor, 70+ languages and five sharing methods round it out. Pricing has only two tiers: Free and custom Enterprise.

It suits product, design and UX teams that test often and want answers in hours. Qualtrics is a heavier enterprise survey and experience suite, Hotjar centers on heatmaps and on-site feedback, and SurveyMonkey is a general survey tool without AI-moderated tests. TheySaid has no self-serve paid plan, recruiting harder audiences costs extra, and synthetic answers should guide real research, not replace it.

TheySaid 4.0 launched on Product Hunt on October 27, 2026 and finished #1 of the day, adding synthetic users trained on customer data, an MCP server for Claude and Cursor, Jira-triggered tests, a unified test builder and auto-translation. Buying tip: spend the five free tests on one real design decision first.

Key features of TheySaid

AI moderator that runs voice interviews and usability tests
Synthetic users and digital twins tuned on your own customer data
AI project creator that drafts tests, surveys and screeners
AI analysis with clips, highlight reels and cross-project Ask AI
Panel recruiting with screeners and a response quality monitor
MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests
Surveys, forms and polls shared by link, email, popup, embed or QR code
Auto-translation across 70+ languages

Pros and cons

Pros

Free plan needs no credit card
Covers usability tests, interviews and surveys in one tool
Tests can start from coding and ticketing tools during the build
Panel recruiting and surveys live next to AI-moderated tests
SOC 2 and GDPR stated by the vendor

Cons

No self-serve paid plan between Free and Enterprise
Free plan allows only one active test
Recruiting harder-to-reach panel participants costs extra
Synthetic user answers can miss what real customers would say
Monthly Enterprise billing costs 33% more than annual

TheySaid pricing

TheySaid uses a freemium model.

Plan	Price	Includes
Free	$0	5 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
Enterprise	Custom	Unlimited tests and recruiting, SSO/SAML, API; monthly billing +33%

Source: theysaid.io · checked on Oct 28, 2026

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How TheySaid compares in Customer feedback & roadmaps

Rank by votes: #2 / 22
Starting price: $0
Free alternatives: 1

TheySaid ranks #2 of 22 customer feedback & roadmaps tools by community votes and is not directly comparable on price.

Common use cases

1Testing a prototype's flow with AI-moderated sessions before release
2Running a quick synthetic test from Cursor while building a feature
3Collecting churn or onboarding interviews at scale with voice AI
4Embedding a popup survey in a web app to gather in-context feedback
5Sharing highlight reels of user reactions with stakeholders

Best for

Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.

Not ideal for

Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).

Integrations

Claude Code
Cursor
Lovable
Jira
Linear
ClickUp
HubSpot
Zendesk

Our take

TheySaid is one of the most complete AI research tools for teams that test every sprint, and 4.0 brings tests into the tools where products are built. The gap between Free and custom Enterprise makes budgeting hard, so prove value on the free tier first.

FAQ

What is TheySaid?: TheySaid is a Customer feedback & roadmaps tool: AI-moderated user tests and surveys with real or synthetic users.
How much does TheySaid cost?: TheySaid uses a Freemium model; see the vendor's pricing page for current plans.
What are the best alternatives to TheySaid?: Community-listed alternatives to TheySaid include SurveySparrow, QuestionPro, Qualtrics, Formbricks.
What does TheySaid integrate with?: TheySaid integrates with Claude Code, Cursor, Lovable, Jira, Linear, ClickUp and more.
Which platforms does TheySaid support?: TheySaid is available on web.
Who is TheySaid for?: Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.

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