Qualtrics vs SurveySparrow
Qualtrics and SurveySparrow are both customer feedback & roadmaps tools. Qualtrics is aimed at enterprise, while SurveySparrow is aimed at small businesses and enterprise. SurveySparrow costs less, from $19/mo versus $420/mo for Qualtrics. Both have a free plan.
Enterprise survey and experience management for CX, EX and research
Conversational surveys, NPS and CX feedback for growing teams
| Pricing | Freemium · $420 | Freemium · $19 |
| Starting price | $420/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2002 | — |
| Rating | — | — |
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Choose SurveySparrow if
SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
- Chat-style surveys often feel more engaging than long forms
- Covers customer, employee and market research in one tool
- Strong integrations with CRM and help desk tools
Look elsewhere if: Teams needing month-to-month billing, enterprise research panels or design-heavy marketing forms (SurveyMonkey, Typeform, Qualtrics).
Qualtrics vs SurveySparrow pricing
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
SurveySparrow
- Free$01 user, 3 active surveys, 75 responses per quarter
- Basic$19/moBilled yearly; 1 user, 2,500 responses
- EnterpriseCustomCustom responses, SSO and advanced CX features
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
SurveySparrow · Key features
- Conversational surveys that show one question at a time
- NPS, CSAT and CES programs with automated follow-ups
- 360-degree employee assessments and pulse surveys
- Offline survey apps for iOS and Android field work
- Distribution by email, SMS, WhatsApp, web embed and links
- In-app SpotChecks micro-surveys for websites and products
Cons
- No monthly billing; only quarterly or yearly plans
- Response caps on lower tiers fill up quickly
- Higher-tier pricing is hard to find and often quote-based
Qualtrics vs SurveySparrow: FAQ
Which is cheaper, Qualtrics or SurveySparrow?
SurveySparrow starts at $19/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Qualtrics and SurveySparrow have a free plan?
Yes, both Qualtrics and SurveySparrow have a free plan; paid plans add more usage and features.
Which is better for small businesses, Qualtrics or SurveySparrow?
SurveySparrow lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.