Typeform is a forms & surveys tool for Small businesses and Agencies, offered as freemium ($39/mo). Founded in Spain in 2012. Popular alternatives include forms.app, Fillout, Formbricks.
About Typeform
Typeform is a form and survey builder founded in Barcelona in 2012 by David Okuniev and Robert Muñoz. It popularized the conversational format that shows one question at a time with smooth transitions, which feels more like a dialogue than a long page of fields and tends to raise completion rates for lead generation, surveys and quizzes.
Builders get polished templates, logic jumps and branching, hidden fields for tracking, calculators and scoring for quizzes, payment collection through Stripe, file uploads, and video questions through VideoAsk, its sibling product. Typeform AI can generate forms from a prompt and summarize open-ended answers, and more than 100 integrations send responses to HubSpot, Salesforce, Google Sheets, Slack, Mailchimp and automation tools. Pricing is based on monthly responses and seats: the free plan allows only 10 responses a month, then Basic, Plus, Business and Enterprise add responses, branding removal, custom domains, drop-off analytics and compliance features.
Typeform suits marketing and research teams that care more about brand experience and conversion than about the cost per response. It becomes expensive for high-volume collection, and the one-question format is slower for long internal forms. Tally offers a generous free plan with unlimited responses, Jotform covers complex forms and approval workflows, and Google Forms is enough for simple internal surveys.
Key features of Typeform
- Conversational one-question layout with rich media
- Logic jumps, calculators and hidden fields
- Beautiful templates and brand customization
- Payments via Stripe and scheduling via Calendly
- Integrations with CRMs, email and sheets
- AI form builder and response insights
Pros and cons
Pros
- Best-in-class form experience and completion rates
- Strong templates and branding
- Deep CRM and marketing integrations
- Video and media questions
Cons
- Response-based pricing gets expensive
- Free plan nearly unusable (10 responses)
- Slower to fill for long, data-entry forms
- Fewer advanced form features than Jotform
Typeform pricing
Typeform uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Free plan available |
| Basic | $39 / mo | $28/mo billed yearly; 100 responses/mo, 1 seat |
| Plus | $79 / mo | $56/mo billed yearly; 1,000 responses, 3 seats, no branding |
| Business | $129 / mo | $91/mo billed yearly; 10,000 responses, 5 seats |
| Enterprise | Custom | SSO, HIPAA, EU or US data center |
Source: www.typeform.com · checked on Oct 20, 2026
How Typeform compares in Forms & surveys
- Rank by votes
- #2 / 18
- Starting price
- $39
- Free alternatives
- 2
0 votes from members
13% above the category median ($35/mo)
Free or open-source tools in Forms & surveys
Typeform ranks #2 of 18 forms & surveys tools by community votes and is priced above most tools in the category.
Common use cases
- 1Lead qualification quiz on a marketing site
- 2Customer satisfaction surveys with branding
- 3Event registration with payments
- 4Market research surveys with logic branches
Best for
Marketing and research teams that prioritize experience and conversion for moderate response volumes.
Not ideal for
High-volume or budget forms (Tally, Youform, Google Forms) and complex data collection (Jotform).
Integrations
- HubSpot
- Salesforce
- Mailchimp
- Slack
- Google Sheets
- Zapier
- Make
- Notion
- Stripe
- Calendly
Our take
Typeform still delivers the nicest respondent experience, and for lead gen that pays for itself. For everything else, Tally does 90% free.
FAQ
- What is Typeform?
- Typeform is a Forms & surveys tool: Conversational forms and surveys.
- How much does Typeform cost?
- Typeform uses a Freemium model; paid plans start at $39 per month.
- What are the best alternatives to Typeform?
- Community-listed alternatives to Typeform include forms.app, Fillout, Formbricks, Youform.
- What does Typeform integrate with?
- Typeform integrates with HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier and more.
- Which platforms does Typeform support?
- Typeform is available on web.
- Who is Typeform for?
- Marketing and research teams that prioritize experience and conversion for moderate response volumes.
Alternatives to Typeform
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