Typeform is a conversational forms and surveys.

How much does Typeform cost?

Typeform uses a Freemium model; paid plans start at $39 per month.

What are the best alternatives to Typeform?

Community-listed alternatives to Typeform include Qualtrics, SurveySparrow, Tally, Fillout.

What does Typeform integrate with?

Typeform integrates with HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier and more.

Typeform

Conversational forms and surveys

Freemium · $39Forms & surveys

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Typeform is a forms & surveys tool for Small businesses and Agencies, offered as freemium ($39/mo). Based in Spain, founded in 2012. Popular alternatives include Qualtrics, SurveySparrow, Tally.

About Typeform

Typeform is a form and survey builder founded in Barcelona in 2012 by David Okuniev and Robert Muñoz. It popularized the conversational format that shows one question at a time with smooth transitions, which feels more like a dialogue than a long page of fields and tends to raise completion rates for lead generation, surveys and quizzes.

Builders get polished templates, logic jumps and branching, hidden fields for tracking, calculators and scoring for quizzes, payment collection through Stripe, file uploads, and video questions through VideoAsk, its sibling product. Typeform AI can generate forms from a prompt and summarize open-ended answers, and more than 100 integrations send responses to HubSpot, Salesforce, Google Sheets, Slack, Mailchimp and automation tools. Pricing is based on monthly responses and seats: the free plan allows only 10 responses a month, then Basic, Plus, Business and Enterprise add responses, branding removal, custom domains, drop-off analytics and compliance features.

Typeform suits marketing and research teams that care more about brand experience and conversion than about the cost per response. It becomes expensive for high-volume collection, and the one-question format is slower for long internal forms. Tally offers a generous free plan with unlimited responses, Jotform covers complex forms and approval workflows, and Google Forms is enough for simple internal surveys.

Key features of Typeform

Conversational one-question layout with rich media
Logic jumps, calculators and hidden fields
Beautiful templates and brand customization
Payments via Stripe and scheduling via Calendly
Integrations with CRMs, email and sheets
AI form builder and response insights

Pros and cons

Pros

Best-in-class form experience and completion rates
Strong templates and branding
Deep CRM and marketing integrations
Video and media questions

Cons

Response-based pricing gets expensive
Free plan nearly unusable (10 responses)
Slower to fill for long, data-entry forms
Fewer advanced form features than Jotform

Typeform pricing

Typeform uses a freemium model.

Plan	Price	Includes
Free	$0	Free plan available
Basic	$39 / mo	$28/mo billed yearly; 100 responses/mo, 1 seat
Plus	$79 / mo	$56/mo billed yearly; 1,000 responses, 3 seats, no branding
Business	$129 / mo	$91/mo billed yearly; 10,000 responses, 5 seats
Enterprise	Custom	SSO, HIPAA, EU or US data center

Source: www.typeform.com · checked on Oct 20, 2026

Are you the maker of Typeform?

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What AI assistants say Typeform costs

In our October 2026 test we asked four assistants for the cheapest paid plan of Typeform; the verified price is $39 per month.

ChatGPT$29 wrong
Gemini$29 wrong
Perplexity$39 right
Claude$29 wrong

Full test: 40 tools, 4 assistants

How Typeform compares in Forms & surveys

Rank by votes: #2 / 19
Starting price: $39
Free alternatives: 2

Typeform ranks #2 of 19 forms & surveys tools by community votes and is priced above most tools in the category.

Common use cases

1Lead qualification quiz on a marketing site
2Customer satisfaction surveys with branding
3Event registration with payments
4Market research surveys with logic branches

Best for

Marketing and research teams that prioritize experience and conversion for moderate response volumes.

Not ideal for

High-volume or budget forms (Tally, Youform, Google Forms) and complex data collection (Jotform).

Integrations

HubSpot
Salesforce
Mailchimp
Slack
Google Sheets
Zapier
Make
Notion
Stripe
Calendly

Our take

Typeform still delivers the nicest respondent experience, and for lead gen that pays for itself. For everything else, Tally does 90% free.

FAQ

What is Typeform?: Typeform is a conversational forms and surveys.
How much does Typeform cost?: Typeform uses a Freemium model; paid plans start at $39 per month.
What are the best alternatives to Typeform?: Community-listed alternatives to Typeform include Qualtrics, SurveySparrow, Tally, Fillout.
What does Typeform integrate with?: Typeform integrates with HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier and more.
Which platforms does Typeform support?: Typeform is available on web.
Who is Typeform for?: Marketing and research teams that prioritize experience and conversion for moderate response volumes.

Alternatives to Typeform

See all 10

Qualtrics
▲ 0
Enterprise survey and experience management for CX, EX and research
Freemium · $420Enterprise
checked Oct 20
SurveySparrow
▲ 0
Conversational surveys, NPS and CX feedback for growing teams
Freemium · $19Small businesses
checked Oct 20
Tally
▲ 0
The simplest way to create forms
Freemium · $29Freelancers
checked Oct 20
Fillout
▲ 0
Forms that connect to Airtable, Notion and more
Freemium · $19Small businesses
checked Oct 20
Formstack
▲ 0
Secure forms, document generation and e-signature for regulated teams
Paid · $99Small businesses
checked Oct 20
forms.app
▲ 1
AI form, survey and quiz builder with unlimited responses
FreemiumSmall businesses
checked Oct 20

More Forms & surveys tools

See all 19

QuestionPro
▲ 0
Survey and market research platform with panels and advanced analysis
Freemium · $99Enterprise
checked Oct 20
Google Forms
▲ 0
Free forms and surveys from Google
FreeSmall businesses
checked Oct 20
SurveyMonkey
▲ 0
Survey platform with analysis and benchmarks
Freemium · $30Enterprise
checked Oct 20
Jotform
▲ 0
Online forms with 10,000+ templates
Freemium · $39Small businesses
checked Oct 20
TheySaid
▲ 0
AI-moderated user tests and surveys with real or synthetic users
FreemiumSmall businesses
checked Oct 28
Landbot
▲ 0
Conversational forms and WhatsApp bots
FreemiumSmall businesses
checked Oct 20

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