QuestionPro
Survey and market research platform with panels and advanced analysis
QuestionPro is a forms & surveys tool for Enterprise and Small businesses, offered as freemium ($99/mo). Founded in United States in 2005.
About QuestionPro
QuestionPro is an online survey and research platform founded in 2005 in Seattle by Vivek Bhaskaran. The company is now headquartered in Austin, Texas and has grown through acquisitions such as WorkXO, CareExperience and Enprecis. Its core job is building surveys and analysing responses with more statistical depth than basic form builders.
The survey builder has branching and skip logic, 350+ templates, translation into 100+ languages and an offline mobile app for field data. The Research Suite adds conjoint analysis, MaxDiff, A/B testing, online research communities and access to a panel of more than 22 million respondents. Separate platforms cover customer experience (NPS, sentiment, closed-loop case management) and workforce surveys (engagement, 360 feedback). The free Essentials plan allows one user and 200 responses per survey; Advanced and Team Edition are billed annually per user, while Research Suite, CX and Workforce are quote-based.
QuestionPro fits market researchers, universities and mid-size companies that need advanced methods at a lower price than Qualtrics. Listed paid prices assume annual billing, the interface is dense, and response caps apply. SurveyMonkey is easier and offers monthly billing, Qualtrics is the deeper enterprise experience-management suite at a higher price, and SurveySparrow focuses on conversational, chat-style surveys.
Buying tip: the Advanced plan has a 10-day free trial and is where most paid features live; if you need five or more seats, Team Edition is cheaper per user and raises the response cap to 100,000 a year.
Key features of QuestionPro
- Survey builder with branching, skip logic and piping
- 350+ templates and translation into 100+ languages
- Offline mobile app for field and in-person data collection
- Conjoint analysis, MaxDiff and A/B testing in Research Suite
- Access to a research panel of more than 22 million respondents
- NPS, sentiment analysis and closed-loop follow-up for CX programs
- Employee engagement and 360 feedback surveys
- Export to SPSS, Excel and CSV plus Salesforce and Tableau links
Pros and cons
Pros
- Advanced research methods cheaper than Qualtrics
- Usable free plan for small surveys
- Very broad language support for multinational studies
- Built-in panel removes the need for a separate sample vendor
- 24/7 chat and email support even on the free plan
Cons
- Advanced and Team prices are quoted for annual billing
- Interface is dense with a learning curve
- Response caps on Advanced and Team plans
- Research, CX and workforce suites need custom quotes
- Advanced at $99 per user is steep for occasional surveys
QuestionPro pricing
QuestionPro uses a freemium model. A 10-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $0 | 1 user, 200 responses per survey, 30 question types |
| Advanced | $99 / user/mo | Billed annually; 25K responses/yr, 10-day free trial |
| Team Edition | $83 / user/mo | Billed annually; 5+ users, 100K responses/yr |
| Research Suite | Custom | 10+ users, conjoint, MaxDiff, communities; contact sales |
| CX / Workforce | Custom | Customer and employee experience platforms; quote-based |
Source: www.questionpro.com · checked on Oct 20, 2026
How QuestionPro compares in Forms & surveys
- Rank by votes
- #2 / 18
- Starting price
- $99
- Free alternatives
- 2
0 votes from members
187% above the category median ($35/mo)
Free or open-source tools in Forms & surveys
QuestionPro ranks #2 of 18 forms & surveys tools by community votes and is priced above most tools in the category.
Common use cases
- 1Market research studies with conjoint or MaxDiff analysis
- 2Academic research and student surveys
- 3NPS and customer satisfaction tracking programs
- 4Employee engagement and 360-degree feedback cycles
- 5Field surveys collected offline on tablets
- 6Live audience polling at events and webinars
Best for
Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
Not ideal for
Teams running occasional simple surveys who want monthly billing or a lighter tool (SurveyMonkey, Typeform).
Integrations
- Salesforce
- Microsoft Dynamics 365
- Tableau
- HubSpot
- Slack
- Zapier
Our take
QuestionPro gives research teams conjoint, MaxDiff, panels and CX tooling at a lower price than Qualtrics. Casual users should stay on the free plan or pick a simpler monthly tool, since listed paid prices assume an annual commitment.
FAQ
- What is QuestionPro?
- QuestionPro is a Forms & surveys tool: Survey and market research platform with panels and advanced analysis.
- How much does QuestionPro cost?
- QuestionPro uses a Freemium model; paid plans start at $99 per month.
- Does QuestionPro have a free trial?
- Yes, QuestionPro offers a 10-day free trial.
- What does QuestionPro integrate with?
- QuestionPro integrates with Salesforce, Microsoft Dynamics 365, Tableau, HubSpot, Slack, Zapier and more.
- Which platforms does QuestionPro support?
- QuestionPro is available on web, ios, android.
- Who is QuestionPro for?
- Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
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