Best Pipedrive alternatives in 2026
The best Pipedrive alternatives in 2026 are Close, Attio, Capsule CRM. Attio has a free plan. Freshsales costs less, from $11/mo versus $14/mo for Pipedrive.
Why people look for Pipedrive alternatives
Pipedrive is a visual sales pipeline CRM used by sales-led small businesses that want to track deals without the weight of a full suite. Plans start at $14 per user a month, but prices have crept up since 2023, and in 2025 Pipedrive moved customers to new Lite, Growth, Premium and Ultimate plans. Advanced reporting and lead scoring sit in higher tiers.
Marketing and support features are weak or sold as add-ons, and customization is shallower than in larger CRMs. When comparing, weigh built-in calling and email, marketing automation, data model flexibility, fit with your email suite and the real per-user cost at the tier you need.
- Marketing and support features are weak or add-ons
- Advanced reporting and lead scoring need the higher tiers
- Customization is shallower than HubSpot or Salesforce
- Price has crept up across tiers since 2023
- Pipedrive starts at $14/mo (Paid).
Best Pipedrive alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Close CRM with built-in calling and email sequences | Paid | $19/mo | Small businesses | web, macos, windows | 0 |
| 2 | Attio Flexible, data-model-driven CRM | Freemium | $44/mo | Small businesses, Developers | web, ios | 0 |
| 3 | Capsule CRM Simple CRM for small businesses tracking contacts, deals and projects | Freemium | $18/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 4 | Keap All-in-one CRM, email automation and payments for small businesses | Paid | $299/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 5 | Copper CRM built to run inside Gmail and Google Workspace | Paid | $29/mo | Small businesses, Agencies | web, ios, android | 0 |
| 6 | Freshsales Sales CRM with built-in phone, email and Freddy AI for SMB teams | Paid | $11/mo | Small businesses, Enterprise | web, ios, android | 0 |
| 7 | Microsoft Dynamics 365 Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise | Paid | $65/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 8 | Nutshell Small-business CRM with built-in email marketing and AI notetaker | Paid | $19/mo | Small businesses, Agencies | web, ios, android | 0 |
| 9 | TeamGram SMB sales CRM with quotes, helpdesk and Turkish accounting links | Paid | $20/mo | Small businesses | web, ios, android | 0 |
| 10 | folk Lightweight CRM for relationship-driven teams | Paid | $30/mo | Freelancers, Small businesses, Agencies | web | 0 |
10 Pipedrive alternatives compared
- 1
Close
CRM with built-in calling and email sequences
Why pick it over Pipedrive: Close starts at $19 a month and puts calling, a power dialer, SMS and email sequences inside the CRM. Inside sales teams that live on the phone get these built in, without the add-ons Pipedrive relies on.
- 2
Attio
Flexible, data-model-driven CRM
Why pick it over Pipedrive: Attio costs $44 a month but lets you design your own objects, fields and relationships, much like a database. Startups with technical go-to-market teams get flexibility that Pipedrive's fixed deal pipeline model does not offer.
- 3
Capsule CRM
Simple CRM for small businesses tracking contacts, deals and projects
Why pick it over Pipedrive: Capsule CRM has a free plan and paid plans from $18 a month, with sales pipelines plus project tracking for delivery work after a deal closes. Service firms that want sales and projects in one simple CRM may find it a better fit than Pipedrive.
- 4
Keap
All-in-one CRM, email automation and payments for small businesses
Why pick it over Pipedrive: Keap is much pricier at $299 a month, but it bundles CRM, email marketing automation and payments. US small businesses that would otherwise bolt marketing tools onto Pipedrive get everything in one system.
- 5
Copper
CRM built to run inside Gmail and Google Workspace
Why pick it over Pipedrive: Copper runs inside Gmail and Google Workspace, so contacts, emails and deals are captured where the team already works. At $29 a month, it suits relationship-driven teams on Google who would rather not work in a separate app like Pipedrive.
- 6
Freshsales
Sales CRM with built-in phone, email and Freddy AI for SMB teams
Why pick it over Pipedrive: Freshsales starts at $11 a month, below Pipedrive's $14, and includes built-in phone, email and Freddy AI scoring. Teams already using Freshdesk for support get sales and support data in one ecosystem.
- 7
Microsoft Dynamics 365
Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise
Why pick it over Pipedrive: Microsoft Dynamics 365 starts at $65 a month and connects CRM with service and ERP on Microsoft's platform, with Copilot built in. Mid-size and enterprise companies on Microsoft 365 get depth and customization that Pipedrive does not aim for.
- 8
Nutshell
Small-business CRM with built-in email marketing and AI notetaker
Why pick it over Pipedrive: Nutshell starts at $19 a month and includes email marketing, chat and forms in the CRM, plus human support. Small B2B teams get marketing tools that are add-ons or missing in Pipedrive.
- 9
TeamGram
SMB sales CRM with quotes, helpdesk and Turkish accounting links
Why pick it over Pipedrive: TeamGram is a Turkish CRM from $20 a month with a built-in Paraşüt integration, so orders closed in the CRM can be invoiced as e-Fatura or e-Arşiv. B2B teams in Turkey get a local accounting link that Pipedrive does not offer out of the box.
- 10
folk
Lightweight CRM for relationship-driven teams
Why pick it over Pipedrive: folk costs $30 a month and is a lightweight CRM for relationship-driven work such as partnerships, fundraising or agency networks. It fits small teams who manage contacts more than a structured deal pipeline like Pipedrive's.
Pipedrive alternatives: FAQ
What is the best alternative to Pipedrive?
Based on features, audience and market presence, the strongest Pipedrive alternatives are Close, Attio, Capsule CRM. Close is the closest match for most teams.
Is there a free alternative to Pipedrive?
Attio has a free plan with limits; paid plans unlock more. Other alternatives to Pipedrive with a free or freemium option include Capsule CRM.
What is cheaper than Pipedrive?
Freshsales starts at $11/mo, while Pipedrive starts at $14/mo. Prices are checked on each vendor's own pricing page.