Capsule CRM is a CRM tool: Simple CRM for small businesses tracking contacts, deals and projects.

How much does Capsule CRM cost?

Capsule CRM uses a Freemium model; paid plans start at $18 per month.

What are the best alternatives to Capsule CRM?

Community-listed alternatives to Capsule CRM include Intriq, AXL, kōdlo, Pipedrive.

Does Capsule CRM have a free trial?

Yes, Capsule CRM offers a 14-day free trial.

What does Capsule CRM integrate with?

Capsule CRM integrates with Xero, QuickBooks Online, Gmail, Microsoft Outlook, Mailchimp, Zapier and more.

Which platforms does Capsule CRM support?

Capsule CRM is available on web, ios, android.

Capsule CRM

Simple CRM for small businesses tracking contacts, deals and projects

Freemium · $18CRM

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Capsule CRM is a CRM tool for Small businesses and Freelancers, offered as freemium ($18/mo). Based in United Kingdom, founded in 2009. Popular alternatives include Intriq, AXL, kōdlo.

About Capsule CRM

Capsule is a CRM made by Zestia, a Manchester, UK software company founded in 2009 by Duncan Stockdill, Phil Haines and Wendy Rule. It launched as Javelin and was renamed Capsule in 2010. Its core job is giving small teams one tidy place for contacts, companies, sales pipelines, tasks and follow-ups without the setup burden of larger CRMs.

The product covers contact and company records, multiple sales pipelines with custom milestones, project boards for post-sale delivery, tasks and calendar sync, email tracking via Gmail and Outlook, workflow automation and reporting dashboards. Recent AI features include a pipeline generator, AI summaries, contact and business enrichment and meeting prep. Transpond, Capsule's own marketing tool, is an add-on from $11 a month. A free plan supports two users; paid tiers are Starter, Growth, Advanced and quote-based Ultimate.

Capsule fits agencies, consultancies, B2B service firms and small sales teams that value simplicity and strong accounting links (Xero, QuickBooks, FreeAgent). It is not built for high-volume outbound teams or complex enterprise processes. Pipedrive is stronger for activity-driven selling, folk is lighter for relationship-led networking, and HubSpot or Zoho CRM suit companies that want marketing and service hubs too.

Buying tip: workflow automation, multiple pipelines and most AI features start on Growth, so Starter mainly suits one to five people with one pipeline. Annual billing saves 10 to 18 percent depending on tier, and the 14-day trial needs no card and unlocks every feature.

Key features of Capsule CRM

Contact and company records with custom fields and tags
Multiple sales pipelines with custom milestones and forecasts
Project boards for post-sale delivery and onboarding
Workflow automation for tasks and follow-ups on Growth
Two-way email sync and templates for Gmail and Outlook
AI summaries, contact enrichment and meeting prep
Reporting dashboards and sales goals
Native Xero, QuickBooks and FreeAgent accounting integrations

Pros and cons

Pros

Clean, quick interface that small teams adopt easily
Useful free plan for solo founders and duos
Strong accounting integrations for UK and global SMBs
Sales pipelines and project boards in one tool

Cons

Automation and multiple pipelines require the Growth plan
No built-in calling or advanced sequences for outbound teams
Marketing emails need the paid Transpond add-on
Reporting is basic compared with HubSpot or Zoho CRM

Capsule CRM pricing

Capsule CRM uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	Up to 2 users, 250 contacts, 1 sales pipeline
Starter	$22 / user/mo	$18 billed annually; 30,000 contacts, email templates
Growth	$40 / user/mo	$36 billed annually; workflows, AI summaries, 60,000 contacts
Advanced	$60 / user/mo	$54 billed annually; 50 pipelines, 120,000 contacts
Ultimate	Custom	Quote for 5+ users; account manager, enhanced AI tools

Source: capsulecrm.com · checked on Oct 20, 2026

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How Capsule CRM compares in CRM

Rank by votes: #2 / 22
Starting price: $18
Free alternatives: 2

Capsule CRM ranks #2 of 22 crm tools by community votes and is priced in line with the category.

Common use cases

1Agencies tracking leads, proposals and client delivery projects
2Consultancies linking deals to Xero invoices
3Small B2B sales teams managing one or two pipelines
4Freelancers keeping client history and follow-up reminders
5Ecommerce wholesalers managing trade accounts with Shopify sync

Best for

Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.

Not ideal for

High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).

Integrations

Xero
QuickBooks Online
Gmail
Microsoft Outlook
Mailchimp
Zapier
Slack
Shopify

Our take

Capsule is one of the easiest CRMs to adopt for a small team, and the Growth plan is the sweet spot once you need automation. Use the free plan or 14-day trial to confirm it covers your pipeline before committing annually.

FAQ

What is Capsule CRM?: Capsule CRM is a CRM tool: Simple CRM for small businesses tracking contacts, deals and projects.
How much does Capsule CRM cost?: Capsule CRM uses a Freemium model; paid plans start at $18 per month.
What are the best alternatives to Capsule CRM?: Community-listed alternatives to Capsule CRM include Intriq, AXL, kōdlo, Pipedrive.
Does Capsule CRM have a free trial?: Yes, Capsule CRM offers a 14-day free trial.
What does Capsule CRM integrate with?: Capsule CRM integrates with Xero, QuickBooks Online, Gmail, Microsoft Outlook, Mailchimp, Zapier and more.
Which platforms does Capsule CRM support?: Capsule CRM is available on web, ios, android.
Who is Capsule CRM for?: Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.

Alternatives to Capsule CRM

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Intriq
▲ 0
Personal CRM that remembers what people tell you, by voice or text
Freemium · $8Freelancers
checked Oct 31
AXL
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Sales and marketing all-in-one you can run from Claude or ChatGPT
Freemium · $49Small businesses
checked Nov 9
kōdlo
▲ 0
AI sales workspace for prospecting, cited research and outreach
Freemium · $49Small businesses
checked Oct 23
Pipedrive
▲ 0
Visual sales pipeline for small teams
Paid · $14Small businesses
checked Oct 20
folk
▲ 0
Lightweight CRM for relationship-driven teams
Paid · $30Freelancers
checked Oct 20
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