Nutshell is a CRM tool: Small-business CRM with built-in email marketing and AI notetaker.

How much does Nutshell cost?

Nutshell uses a Paid model; paid plans start at $19 per month.

What are the best alternatives to Nutshell?

Community-listed alternatives to Nutshell include HubSpot, Keap, Brevo, folk.

Does Nutshell have a free trial?

Yes, Nutshell offers a 14-day free trial.

What does Nutshell integrate with?

Nutshell integrates with Gmail, Outlook, Zoom, Google Meet, Microsoft Teams, Zapier and more.

Which platforms does Nutshell support?

Nutshell is available on web, ios, android.

Nutshell

Small-business CRM with built-in email marketing and AI notetaker

Paid · $19CRM Email marketing

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Nutshell is a CRM tool for Small businesses and Agencies, offered as paid ($19/mo). Based in United States. Popular alternatives include HubSpot, Keap, Brevo.

About Nutshell

Nutshell is a sales CRM for small and mid-sized B2B teams, based in Ann Arbor, Michigan, and operating since 2009. It is owned by WebFX, the US digital marketing agency, which acquired it in 2022, and says it serves more than 5,000 companies in 50 countries. The core job is to give sales teams a simple pipeline with contacts, deals and activities, and to put the email marketing and lead capture tools those teams need in the same place.

Every plan includes unlimited contacts and storage, two-way Gmail and Outlook sync, web chat with an AI chatbot, a form builder and landing pages, and basic email marketing. Higher tiers add sales quotas and lead routing (Growth), five custom pipelines, sales automation and a meeting scheduler (Pro), audit logs and territories (Business), and SSO plus SQL data access (Enterprise). In late 2025 Nutshell added native Zoom, Google Meet and Microsoft Teams integrations that record, transcribe and summarise calls inside the CRM. Paid add-ons cover advanced marketing ($49/month), an SMS and WhatsApp inbox, prospecting and proposals. Plans run from $19 per user monthly, with about 11 to 32% off when billed annually.

Nutshell suits teams of 3 to 50 who find HubSpot too expensive and want more marketing than Pipedrive includes. Pipedrive has a larger app marketplace, Zoho CRM is more customisable at a lower price, and Close is better for high-volume calling.

Buying tip: the Foundation plan caps you at 100 open leads, so most active sales teams should budget for Growth or Pro. The 14-day trial needs no card.

Key features of Nutshell

Drag-and-drop pipelines with custom stages and stage goals
Two-way Gmail and Outlook email and calendar sync
AI notetaker for Zoom, Google Meet and Microsoft Teams calls
Built-in email marketing with segmentation and automation
Web chat, AI chatbot, forms and landing pages on every plan
Quotes, invoices and contracts with e-signatures as an add-on
Lead assignment rules, sales quotas and activity reports
SQL data access and enterprise SSO on the top tier

Pros and cons

Pros

CRM and email marketing in one bill
Unlimited contacts and storage on all plans
Free live support on every tier
Easy to learn for non-technical sales teams
Meeting recording and AI summaries built in

Cons

Foundation is limited to 100 open leads
Advanced marketing, SMS and prospecting are paid add-ons
Smaller integration marketplace than HubSpot or Pipedrive
Per-user prices rise quickly on upper tiers
No free plan, only a 14-day trial

Nutshell pricing

Nutshell uses a paid model. A 14-day free trial is available.

Plan	Price	Includes
Foundation	$19 / user/mo	$13 billed annually; 100 open leads limit
Growth	$32 / user/mo	$25 billed annually; quotas, lead assignment rules
Pro	$49 / user/mo	$42 billed annually; 5 pipelines, sales automation
Business	$67 / user/mo	$59 billed annually; 10 pipelines, audit log
Enterprise	$89 / user/mo	$79 billed annually; SSO, SQL access, phone support
Marketing add-on	$49 / mo	AI campaign builder, A/B tests, SMS marketing

Source: www.nutshell.com · checked on Oct 20, 2026

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How Nutshell compares in CRM

Rank by votes: #2 / 22
Starting price: $19
Free alternatives: 2

Nutshell ranks #2 of 22 crm tools by community votes and is priced in line with the category.

Common use cases

1Running a B2B sales pipeline for a 10-person agency or consultancy
2Sending newsletters and drip campaigns to CRM contacts without Mailchimp
3Capturing leads from website chat and forms into the pipeline
4Recording and summarising sales calls automatically
5Routing inbound leads to reps by territory

Best for

Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.

Not ideal for

Teams needing a large app ecosystem, a free CRM or heavy outbound calling (HubSpot, Pipedrive, Close).

Integrations

Gmail
Outlook
Zoom
Google Meet
Microsoft Teams
Zapier
WhatsApp
Facebook Messenger

Our take

Nutshell is a sensible, well-supported CRM for small B2B teams that would otherwise pay for a CRM and a separate email tool. Start on Growth or Pro, since Foundation's lead cap is tight.

FAQ

What is Nutshell?: Nutshell is a CRM tool: Small-business CRM with built-in email marketing and AI notetaker.
How much does Nutshell cost?: Nutshell uses a Paid model; paid plans start at $19 per month.
What are the best alternatives to Nutshell?: Community-listed alternatives to Nutshell include HubSpot, Keap, Brevo, folk.
Does Nutshell have a free trial?: Yes, Nutshell offers a 14-day free trial.
What does Nutshell integrate with?: Nutshell integrates with Gmail, Outlook, Zoom, Google Meet, Microsoft Teams, Zapier and more.
Which platforms does Nutshell support?: Nutshell is available on web, ios, android.
Who is Nutshell for?: Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.

Alternatives to Nutshell

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HubSpot
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checked Oct 20
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checked Oct 20
folk
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checked Oct 20
Copper
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checked Oct 20
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