HubSpot vs Pipedrive
HubSpot and Pipedrive are both CRM tools. HubSpot is aimed at small businesses and enterprise, while Pipedrive is aimed at small businesses and freelancers. Pipedrive costs less, from $14/mo versus $20/mo for HubSpot. Only HubSpot has a free plan.
| Pricing | Freemium · $20 | Paid · $14 |
| Starting price | $20/mo | $14/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2006 | EE · 2010 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Pipedrive if
Sales-led SMBs that want a focused CRM and do not need marketing automation in the same tool.
- Fast to adopt; reps actually use it
- Clear per-seat pricing with no contact-based fees
- Solid automations and email tooling from the Growth tier
Look elsewhere if: Companies that want marketing, sales and support in one platform, or enterprises needing deep customization and permissions.
HubSpot vs Pipedrive pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Pipedrive
- Lite$14/seat/moBilled annually; pipeline, contacts, AI reports, 500+ apps
- Growth$39/seat/moBilled annually; email sync, automations, sequences, forecasts
- Premium$59/seat/moBilled annually; LeadBooster, lead scoring, contracts, e-signatures
- Ultimate$79/seat/moBilled annually; advanced security, sandbox, contact enrichment
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Pipedrive · Key features
- Visual kanban pipelines with customizable stages and multiple pipelines
- Activity scheduling and reminders tied to every deal
- Two-way email sync, templates, open and click tracking
- Workflow automations and AI sales assistant
- Revenue forecasting, goals and custom reports
- Web forms, chatbot and LeadBooster lead inbox
Cons
- Marketing and support features are weak or add-ons
- Advanced reporting and lead scoring need the higher tiers
- Customization is shallower than HubSpot or Salesforce
HubSpot vs Pipedrive: FAQ
Which is cheaper, HubSpot or Pipedrive?
Pipedrive starts at $14/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and Pipedrive have a free plan?
HubSpot has a free plan. Pipedrive has no free plan, a 14-day free trial.