HubSpot is a CRM tool: CRM platform with free core and paid hubs.

How much does HubSpot cost?

HubSpot uses a Freemium model; paid plans start at $20 per month.

What are the best alternatives to HubSpot?

Community-listed alternatives to HubSpot include Pipedrive, Zoho CRM, Close, folk.

What does HubSpot integrate with?

HubSpot integrates with Gmail, Outlook, Slack, Zoom, Shopify, Stripe and more.

Which platforms does HubSpot support?

HubSpot is available on web, ios, android.

HubSpot

CRM platform with free core and paid hubs

Freemium · $20CRM Email marketing

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HubSpot is a CRM tool for Small businesses and Enterprise, offered as freemium ($20/mo). Based in United States, founded in 2006. Popular alternatives include Pipedrive, Zoho CRM, Close.

About HubSpot

HubSpot is a customer platform from Cambridge, Massachusetts, founded in 2006 by Brian Halligan and Dharmesh Shah. It grew from inbound marketing software into a full CRM suite in which Marketing, Sales, Service, Content, Operations and Commerce hubs share one contact database, so marketing, sales and support teams work from the same records.

The free CRM is genuinely useful and is how most companies start: contacts, companies, deals, forms, email marketing with HubSpot branding, live chat and basic reporting. Paid hubs add email automation, landing pages, ads management, sequences, meetings, quotes, ticketing, knowledge bases, a CMS, data sync and custom reporting. Breeze, HubSpot's AI layer introduced in 2024, adds a copilot, agents for content, prospecting and customer support, and data enrichment. Pricing combines seat-based fees with marketing contact tiers, and Starter, Professional and Enterprise levels can be bought per hub or as a bundled customer platform; Professional and Enterprise plans carry onboarding fees.

HubSpot's strengths are breadth, polish and an ecosystem of thousands of integrations and agencies, which makes it a safe choice for SMBs and mid-market companies. The weakness is cost at scale: moving from Starter to Professional can raise the bill sharply, and contact-based pricing punishes large databases. Salesforce is more customizable for complex enterprises, Pipedrive and Attio are cheaper CRMs for sales-only teams, and Brevo or ActiveCampaign are lower-cost marketing alternatives.

Key features of HubSpot

Free CRM with contacts, companies, deals and tasks for up to 2 users
Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
Service Hub: ticketing, knowledge base, customer portal, surveys
Breeze AI agents for content, prospecting and customer service
1,500+ app marketplace integrations and a mature API

Pros and cons

Pros

One database across marketing, sales and support
Free tier is complete enough for very small businesses
Excellent documentation, academy and partner ecosystem
Strong reporting once you reach Professional

Cons

Professional and Enterprise pricing is steep, plus onboarding fees
Marketing contact tiers punish large lists
Feature gating pushes you to upgrade for basics like A/B tests
Can be overkill for a 5-person team

HubSpot pricing

HubSpot uses a freemium model.

Plan	Price	Includes
Free tools	$0	2 users, 1,000 total contacts, basic CRM, HubSpot branding
Starter Customer Platform	$20 / seat/mo	New-customer promo $10/mo monthly or $7/mo annual
Professional (per hub)	$890 / mo	Marketing Hub Pro, 3 seats; $3,000 onboarding fee
Enterprise (per hub)	$3,600 / mo	Marketing Hub Enterprise, 5 seats; $7,000 onboarding fee

Source: www.hubspot.com · checked on Oct 20, 2026

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What AI assistants say HubSpot costs

In our October 2026 test we asked four assistants for the cheapest paid plan of HubSpot; the verified price is $20 per month.

ChatGPT$20 right
Gemini$20 right
Perplexity$20 right
Claude$15 wrong

Full test: 40 tools, 4 assistants

How HubSpot compares in CRM

Rank by votes: #2 / 22
Starting price: $20
Free alternatives: 2

HubSpot ranks #2 of 22 crm tools by community votes and is priced in line with the category.

Common use cases

1Inbound marketing with forms, nurture emails and lead scoring in one place
2SMB sales team running sequences and a shared pipeline
3Support team on tickets and a knowledge base linked to the same contacts
4Companies consolidating five point tools into one platform

Best for

Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.

Not ideal for

Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).

Integrations

Gmail
Outlook
Slack
Zoom
Shopify
Stripe
Salesforce
Zapier
WordPress

Our take

HubSpot is the safest choice when several departments need to share customer data, and the free CRM is a no-brainer to start. Budget carefully before Professional: the jump is large, and leaner tools cover single use cases better and cheaper.

FAQ

What is HubSpot?: HubSpot is a CRM tool: CRM platform with free core and paid hubs.
How much does HubSpot cost?: HubSpot uses a Freemium model; paid plans start at $20 per month.
What are the best alternatives to HubSpot?: Community-listed alternatives to HubSpot include Pipedrive, Zoho CRM, Close, folk.
What does HubSpot integrate with?: HubSpot integrates with Gmail, Outlook, Slack, Zoom, Shopify, Stripe and more.
Which platforms does HubSpot support?: HubSpot is available on web, ios, android.
Who is HubSpot for?: Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.

Alternatives to HubSpot

See all 10

Pipedrive
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Visual sales pipeline for small teams
Paid · $14Small businesses
checked Oct 20
Zoho CRM
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Affordable CRM inside the Zoho suite
Freemium · $20Small businesses
checked Oct 20
Close
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CRM with built-in calling and email sequences
Paid · $19Small businesses
checked Oct 20
folk
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Lightweight CRM for relationship-driven teams
Paid · $30Freelancers
checked Oct 20
ActiveCampaign
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Email marketing and automation platform for SMBs and ecommerce
Paid · $19Small businesses
checked Oct 20
Attio
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Flexible, data-model-driven CRM
Freemium · $44Small businesses
checked Oct 20

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