Pipedrive is a CRM tool for Small businesses and Freelancers, offered as paid ($14/mo). Based in Estonia, founded in 2010. Popular alternatives include Close, Attio, Capsule CRM.
About Pipedrive
Pipedrive is a sales CRM founded in 2010 in Tallinn, Estonia, by a team with sales backgrounds, and majority-owned by Vista Equity Partners since 2020. It is designed around the visual pipeline: deals move through stages with drag and drop, every deal shows its next scheduled activity, and the app warns you when a deal has none. That activity-based selling philosophy is why small sales teams adopt it quickly without training.
Over time Pipedrive added two-way email sync and templates, workflow automations, a Leads Inbox fed by web forms and the LeadBooster chatbot add-on, a meeting scheduler, revenue forecasting, documents and e-signatures, and an AI sales assistant that suggests next steps and summarizes email threads. Campaigns adds email marketing as a paid add-on, project tracking for post-sale work is included on higher tiers, and a marketplace offers hundreds of integrations. Pricing is per seat; in 2025 Pipedrive replaced its five older tiers (Essential, Advanced, Professional, Power and Enterprise) with four plans, Lite, Growth, Premium and Ultimate, and most teams need at least Growth for automation and reporting.
Pipedrive fits small and mid-size B2B sales teams, agencies and service businesses that want a CRM salespeople actually use. Its marketing and service features are thin compared with HubSpot, reporting is less flexible than Salesforce, and add-ons raise the real cost. HubSpot is better when marketing and sales share one platform, Zoho CRM offers more customization for less money, and Close suits high-volume calling teams.
Key features of Pipedrive
- Visual kanban pipelines with customizable stages and multiple pipelines
- Activity scheduling and reminders tied to every deal
- Two-way email sync, templates, open and click tracking
- Workflow automations and AI sales assistant
- Revenue forecasting, goals and custom reports
- Web forms, chatbot and LeadBooster lead inbox
Pros and cons
Pros
- Fast to adopt; reps actually use it
- Clear per-seat pricing with no contact-based fees
- Solid automations and email tooling from the Growth tier
- Good mobile apps
Cons
- Marketing and support features are weak or add-ons
- Advanced reporting and lead scoring need the higher tiers
- Customization is shallower than HubSpot or Salesforce
- Price has crept up across tiers since 2023
Pipedrive pricing
Pipedrive uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Lite | $14 / seat/mo | Billed annually; pipeline, contacts, AI reports, 500+ apps |
| Growth | $39 / seat/mo | Billed annually; email sync, automations, sequences, forecasts |
| Premium | $59 / seat/mo | Billed annually; LeadBooster, lead scoring, contracts, e-signatures |
| Ultimate | $79 / seat/mo | Billed annually; advanced security, sandbox, contact enrichment |
Source: www.pipedrive.com · checked on Oct 20, 2026
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What AI assistants say Pipedrive costs
In our October 2026 test we asked four assistants for the cheapest paid plan of Pipedrive; the verified price is $14 per month.
- ChatGPT$24 wrong
- Gemini$24 wrong
- Perplexity$24 wrong
- Claude$14 right
Price changes for Pipedrive
Verified changes to Pipedrive's prices and plans, newest first.
Pipedrive replaces its plans with Lite, Growth, Premium and Ultimate
On July 15, 2025, Pipedrive announced new plans, Lite, Growth, Premium and Ultimate, replacing Essential, Advanced, Professional/Power and Enterprise. Pipedrive said switching to the best-matched plan means more features at the same cost for many existing customers, and switching to a new plan updates the subscription to Pipedrive's latest list pricing.
Sources:Pipedrive press release, July 15, 2025Pipedrive knowledge base
How Pipedrive compares in CRM
- Rank by votes
- #2 / 22
- Starting price
- $14
- Free alternatives
- 2
0 votes from members
30% below the category median ($20/mo)
Free or open-source tools in CRM
Pipedrive ranks #2 of 22 crm tools by community votes and is priced below most tools in the category.
Common use cases
- 1Outbound and inbound deal tracking for a 3–30 person sales team
- 2Agencies managing client pipelines with activity accountability
- 3Real estate, recruiting and services businesses with stage-based processes
- 4Startups replacing a Google Sheet pipeline
Best for
Sales-led SMBs that want a focused CRM and do not need marketing automation in the same tool.
Not ideal for
Companies that want marketing, sales and support in one platform, or enterprises needing deep customization and permissions.
Integrations
- Gmail
- Outlook
- Slack
- Zapier
- Make
- Zoom
- Trello
- Asana
- QuickBooks
Our take
Pipedrive remains the best pure sales pipeline CRM for small teams: simple, visual and affordable per seat. Pair it with a dedicated email marketing tool rather than paying for Campaigns.
FAQ
- What is Pipedrive?
- Pipedrive is a CRM tool: Visual sales pipeline for small teams.
- How much does Pipedrive cost?
- Pipedrive uses a Paid model; paid plans start at $14 per month.
- What are the best alternatives to Pipedrive?
- Community-listed alternatives to Pipedrive include Close, Attio, Capsule CRM, Keap.
- Does Pipedrive have a free trial?
- Yes, Pipedrive offers a 14-day free trial.
- What does Pipedrive integrate with?
- Pipedrive integrates with Gmail, Outlook, Slack, Zapier, Make, Zoom and more.
- Which platforms does Pipedrive support?
- Pipedrive is available on web, ios, android.
- Who is Pipedrive for?
- Sales-led SMBs that want a focused CRM and do not need marketing automation in the same tool.
Alternatives to Pipedrive
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Attio
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Capsule CRM
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Keap
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Copper
▲ 0CRM built to run inside Gmail and Google Workspace
Paid · $29Small businesseschecked Oct 20
Freshsales
▲ 0Sales CRM with built-in phone, email and Freddy AI for SMB teams
Paid · $11Small businesseschecked Oct 20
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