Keap is a CRM tool for Small businesses and Freelancers, offered as paid ($299/mo). Based in United States, founded in 2001. Popular alternatives include AXL, Nutshell, HubSpot.
About Keap
Keap is a small-business CRM and marketing automation platform that combines contacts, email and text campaigns, sales pipelines, appointments, invoices and payments in one account. It started in 2001 in Arizona as Infusionsoft, rebranded as Keap in 2019, and was acquired by Thryv Holdings in 2024. Its core job is automating follow-up for service businesses and coaches.
The visual campaign builder triggers emails, texts, tasks and tags based on forms, purchases, appointments or pipeline stages. Landing pages, multi-page sales funnels, checkout forms with order bumps and promo codes, quotes, invoices and recurring billing cover selling, while lead scoring, custom fields and reporting handle the CRM side. Keap now sells one all-in-one plan at $299 a month, or $2,988 a year, including two users; extra users cost $39 a month and a paid implementation package is required.
Keap fits established small businesses that sell services or digital products and want deep automation without stitching tools together. The price is high for solo founders, US-only texting and native payments limit international users, and the interface feels older than newer rivals. HubSpot offers a free CRM with a smoother path to scale, ActiveCampaign gives stronger email automation for less, and Pipedrive is better for pure sales pipelines.
The 14-day free trial needs no credit card but caps sending at 25 emails and blocks texts and payment processing, so plan a real test with a few internal contacts. Ask about the unlisted implementation fee before committing.
Key features of Keap
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
- Dedicated business phone line with 1:1 and broadcast texting in the US
- Email deliverability dashboard and reporting hub
Pros and cons
Pros
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
- Two decades of templates and community know-how from Infusionsoft
- Free trial without a credit card
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
- Interface and builder feel dated next to newer tools
- Future direction depends on Thryv's product plans
Keap pricing
Keap uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Keap | $299 / mo | $2,988/year billed annually; 2 users, CRM, automation, payments |
| Additional user | $39 / user/mo | On top of the 2 included user licenses |
| Text marketing tiers | $24 / mo | Tier 2 add-on; Tier 1 (500 texts) included; US only |
Source: keap.com · checked on Oct 20, 2026
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How Keap compares in CRM
- Rank by votes
- #2 / 22
- Starting price
- $299
- Free alternatives
- 2
0 votes from members
1395% above the category median ($20/mo)
Free or open-source tools in CRM
Keap ranks #2 of 22 crm tools by community votes and is priced above most tools in the category.
Common use cases
- 1Automating lead nurture for coaches and consultants
- 2Selling courses or services through funnels and checkout forms
- 3Sending appointment reminders and follow-ups for service businesses
- 4Running recurring billing and payment reminders
- 5Tracking deals through a sales pipeline with automatic tasks
Best for
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
Not ideal for
Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Integrations
- Gmail
- Microsoft Outlook
- Zapier
- QuickBooks Online
- Stripe
- PayPal
- Shopify
Our take
Keap still delivers some of the deepest small-business automation available, and the bundled payments and funnels reduce tool sprawl. At $299 a month it makes sense only for firms already generating steady revenue; others should start with HubSpot's free CRM or ActiveCampaign.
FAQ
- What is Keap?
- Keap is a CRM tool: All-in-one CRM, email automation and payments for small businesses.
- How much does Keap cost?
- Keap uses a Paid model; paid plans start at $299 per month.
- What are the best alternatives to Keap?
- Community-listed alternatives to Keap include AXL, Nutshell, HubSpot, Brevo.
- Does Keap have a free trial?
- Yes, Keap offers a 14-day free trial.
- What does Keap integrate with?
- Keap integrates with Gmail, Microsoft Outlook, Zapier, QuickBooks Online, Stripe, PayPal and more.
- Which platforms does Keap support?
- Keap is available on web, ios, android.
- Who is Keap for?
- Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
Alternatives to Keap
See all 10AXL
▲ 0Sales and marketing all-in-one you can run from Claude or ChatGPT
Freemium · $49Small businesseschecked Nov 9
Nutshell
▲ 0Small-business CRM with built-in email marketing and AI notetaker
Paid · $19Small businesseschecked Oct 20
HubSpot
▲ 0CRM platform with free core and paid hubs
Freemium · $20Small businesseschecked Oct 20
Brevo
▲ 0Email, SMS and CRM priced by emails sent
Freemium · $9Small businesseschecked Oct 20
Pipedrive
▲ 0Visual sales pipeline for small teams
Paid · $14Small businesseschecked Oct 20
folk
▲ 0Lightweight CRM for relationship-driven teams
Paid · $30Freelancerschecked Oct 20
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