Attio vs Pipedrive
Attio and Pipedrive are both CRM tools. Attio is aimed at small businesses and developers, while Pipedrive is aimed at small businesses and freelancers. Pipedrive costs less, from $14/mo versus $44/mo for Attio. Only Attio has a free plan.
| Pricing | Freemium · $44 | Paid · $14 |
| Starting price | $44/mo | $14/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Developers | Small businesses, Freelancers |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | EE · 2010 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Pipedrive if
Sales-led SMBs that want a focused CRM and do not need marketing automation in the same tool.
- Fast to adopt; reps actually use it
- Clear per-seat pricing with no contact-based fees
- Solid automations and email tooling from the Growth tier
Look elsewhere if: Companies that want marketing, sales and support in one platform, or enterprises needing deep customization and permissions.
Attio vs Pipedrive pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Pipedrive
- Lite$14/seat/moBilled annually; pipeline, contacts, AI reports, 500+ apps
- Growth$39/seat/moBilled annually; email sync, automations, sequences, forecasts
- Premium$59/seat/moBilled annually; LeadBooster, lead scoring, contracts, e-signatures
- Ultimate$79/seat/moBilled annually; advanced security, sandbox, contact enrichment
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Pipedrive · Key features
- Visual kanban pipelines with customizable stages and multiple pipelines
- Activity scheduling and reminders tied to every deal
- Two-way email sync, templates, open and click tracking
- Workflow automations and AI sales assistant
- Revenue forecasting, goals and custom reports
- Web forms, chatbot and LeadBooster lead inbox
Cons
- Marketing and support features are weak or add-ons
- Advanced reporting and lead scoring need the higher tiers
- Customization is shallower than HubSpot or Salesforce
Attio vs Pipedrive: FAQ
Which is cheaper, Attio or Pipedrive?
Pipedrive starts at $14/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Pipedrive have a free plan?
Attio has a free plan. Pipedrive has no free plan, a 14-day free trial.