Keap vs Pipedrive
Keap and Pipedrive are both CRM tools aimed at small businesses and freelancers. Pipedrive costs less, from $14/mo versus $299/mo for Keap.
All-in-one CRM, email automation and payments for small businesses
Visual sales pipeline for small teams
| Pricing | Paid · $299 | Paid · $14 |
| Starting price | $299/mo | $14/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Freelancers | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2001 | EE · 2010 |
| Rating | — | — |
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Choose Pipedrive if
Sales-led SMBs that want a focused CRM and do not need marketing automation in the same tool.
- Fast to adopt; reps actually use it
- Clear per-seat pricing with no contact-based fees
- Solid automations and email tooling from the Growth tier
Look elsewhere if: Companies that want marketing, sales and support in one platform, or enterprises needing deep customization and permissions.
Keap vs Pipedrive pricing
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Pipedrive
- Lite$14/seat/moBilled annually; pipeline, contacts, AI reports, 500+ apps
- Growth$39/seat/moBilled annually; email sync, automations, sequences, forecasts
- Premium$59/seat/moBilled annually; LeadBooster, lead scoring, contracts, e-signatures
- Ultimate$79/seat/moBilled annually; advanced security, sandbox, contact enrichment
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Pipedrive · Key features
- Visual kanban pipelines with customizable stages and multiple pipelines
- Activity scheduling and reminders tied to every deal
- Two-way email sync, templates, open and click tracking
- Workflow automations and AI sales assistant
- Revenue forecasting, goals and custom reports
- Web forms, chatbot and LeadBooster lead inbox
Cons
- Marketing and support features are weak or add-ons
- Advanced reporting and lead scoring need the higher tiers
- Customization is shallower than HubSpot or Salesforce
Keap vs Pipedrive: FAQ
Which is cheaper, Keap or Pipedrive?
Pipedrive starts at $14/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Keap and Pipedrive have a free plan?
Keap has no free plan, a 14-day free trial. Pipedrive has no free plan, a 14-day free trial.