Attio is a CRM tool: Flexible, data-model-driven CRM.

How much does Attio cost?

Attio uses a Freemium model; paid plans start at $44 per month.

What are the best alternatives to Attio?

Community-listed alternatives to Attio include Twenty, Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler, HubSpot, Zoho CRM.

Does Attio have a free trial?

Yes, Attio offers a 14-day free trial.

What does Attio integrate with?

Attio integrates with Gmail, Google Calendar, Outlook, Slack, Zapier, Make and more.

Which platforms does Attio support?

Attio is available on web, ios.

Attio

Flexible, data-model-driven CRM

Freemium · $44CRM

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Attio is a CRM tool for Small businesses and Developers, offered as freemium ($44/mo). Based in United Kingdom, founded in 2019. Popular alternatives include Twenty, Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler, HubSpot.

About Attio

Attio is a CRM from London-based Attio Ltd that is built like a database rather than a fixed sales pipeline. Objects (people, companies, deals or anything you define, such as workspaces or subscriptions), attributes and relationships are fully customizable, and every list is a filterable, sortable view over that data. Connecting Gmail, Google Calendar or Outlook lets Attio create records automatically and enrich people and companies, so the CRM fills itself as the team works.

On top of the data model sit workflows with triggers, branches and AI steps, reports for pipeline and activity, email sequences and, on Pro, call recording with AI summaries. The REST API and webhooks are first-class, which attracts startups that want product usage data to live next to customer data. Pricing is per seat: a free plan for up to three seats, then Plus, Pro and Enterprise, with SAML SSO, unlimited objects and audit logs at the top.

Attio suits startups and tech companies whose go-to-market teams like Notion- or Linear-style software and want to model their own business. It is thinner on marketing automation, support ticketing and ready-made integrations than HubSpot, and lacks the enterprise depth of Salesforce. Folk is a lighter relationship CRM for small teams, while Pipedrive remains simpler for classic deal pipelines.

Key features of Attio

Custom objects and attributes with relationships between records
Automatic enrichment from Gmail, Google Calendar and Outlook
Lists with views, filters and formulas, like a spreadsheet over your CRM
Workflows with triggers, branches and AI steps
Email sequences and call recording with AI summaries (Pro)
Developer-grade REST API and webhooks

Pros and cons

Pros

Most flexible data model among modern CRMs
Self-populating from email and calendar; little manual entry
Fast, well-designed UI; strong API
Free plan for very small teams

Cons

Marketing and support tooling is minimal
Fewer native integrations than HubSpot or Salesforce
Per-seat price climbs quickly at Pro and Enterprise
Younger product; some enterprise features still maturing

Attio pricing

Attio uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	Up to 3 seats, 50,000 records, 3 objects
Plus	$44 / seat/mo	$35 billed annually; up to 10 seats, 250,000 records
Pro	$99 / seat/mo	$79 billed annually; unlimited seats, 1M records
Enterprise	Custom	Billed annually; unlimited objects and teams

Source: attio.com · checked on Oct 20, 2026

Are you the maker of Attio?

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How Attio compares in CRM

Rank by votes: #2 / 22
Starting price: $44
Free alternatives: 2

Attio ranks #2 of 22 crm tools by community votes and is priced above most tools in the category.

Common use cases

1Startup GTM team modelling accounts, users and subscriptions as custom objects
2Investor or recruiter relationship tracking enriched from inbox
3Founders replacing a Notion CRM with something that scales
4Companies syncing product usage into the CRM via API

Best for

Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.

Not ideal for

Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.

Integrations

Gmail
Google Calendar
Outlook
Slack
Zapier
Make
Segment
Stripe (via API)

Our take

Attio is the most promising modern CRM: if you think of your customer data as a database, nothing else feels as natural. Choose it when flexibility and API access matter more than breadth; choose HubSpot when you need the full suite.

FAQ

What is Attio?: Attio is a CRM tool: Flexible, data-model-driven CRM.
How much does Attio cost?: Attio uses a Freemium model; paid plans start at $44 per month.
What are the best alternatives to Attio?: Community-listed alternatives to Attio include Twenty, Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler, HubSpot, Zoho CRM.
Does Attio have a free trial?: Yes, Attio offers a 14-day free trial.
What does Attio integrate with?: Attio integrates with Gmail, Google Calendar, Outlook, Slack, Zapier, Make and more.
Which platforms does Attio support?: Attio is available on web, ios.
Who is Attio for?: Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.

Alternatives to Attio

See all 10

Twenty
▲ 0
Open-source CRM, self-host or cloud
Open source · $9Developers
checked Oct 20
Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler
▲ 2
Otobüs şu an nerede? Canlı harita üzerinden anlık konumu görün, güncel otobüs sa
FreeFreelancers
HubSpot
▲ 0
CRM platform with free core and paid hubs
Freemium · $20Small businesses
checked Oct 20
Zoho CRM
▲ 0
Affordable CRM inside the Zoho suite
Freemium · $20Small businesses
checked Oct 20
Brevo
▲ 0
Email, SMS and CRM priced by emails sent
Freemium · $9Small businesses
checked Oct 20
Capsule CRM
▲ 0
Simple CRM for small businesses tracking contacts, deals and projects
Freemium · $18Small businesses
checked Oct 20

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Close
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