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Microsoft Dynamics 365

Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise

Paid · $65CRMSales engagement & outbound
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Microsoft Dynamics 365 is a CRM tool for Enterprise and Small businesses, offered as paid ($65/mo). Based in United States, founded in 2016. Popular alternatives include ZoomInfo, kōdlo, Freshsales.

About Microsoft Dynamics 365

Microsoft Dynamics 365 is Microsoft's family of business applications, launched in 2016 when the company merged its Dynamics CRM and Dynamics AX ERP lines into one cloud suite. CRM apps include Sales, Customer Service, Field Service and Customer Insights; ERP apps include Finance, Supply Chain Management and Business Central. As a CRM, Dynamics 365 Sales manages leads, accounts, opportunities, forecasts and sales processes for organizations already invested in Microsoft 365.

All apps sit on Microsoft Dataverse and the Power Platform, so teams can extend them with Power Apps, automate steps in Power Automate and report in Power BI. Sales Professional covers core sales force automation and dashboards; Sales Enterprise adds Copilot in Dynamics 365, prebuilt agents such as the Sales Close Agent, opportunity summaries and deep customization; Sales Premium adds Sales Insights, AI recommended actions and data enrichment. Microsoft Relationship Sales bundles Sales Enterprise with LinkedIn Sales Navigator.

Dynamics 365 fits mid-size and large companies standardized on Outlook, Teams and Azure that want CRM and ERP on one data platform. It is heavier than HubSpot or Pipedrive, usually needs a Microsoft partner to implement, and licensing is complex. Against Salesforce it is often cheaper per seat and better integrated with Office, while Salesforce leads on ecosystem size.

Buying tip: listed prices assume an annual commitment, and Copilot Credits for agents are metered separately beyond the Premium allowance, so model AI usage before signing. A 30-day trial is available.

Key features of Microsoft Dynamics 365

  • Lead, account, opportunity and forecast management in Dynamics 365 Sales
  • Copilot opportunity summaries, email drafting and meeting preparation
  • Prebuilt agents such as Sales Close Agent on Enterprise and above
  • Native Outlook and Teams integration with shared records
  • Built on Dataverse and extendable with Power Apps and Power Automate
  • Embedded Power BI dashboards and sales analytics
  • Sales Insights, AI recommended actions and data enrichment on Premium
  • Separate apps for Customer Service, Field Service, Finance and Business Central

Pros and cons

Pros

  • Tight fit with Outlook, Teams, Excel and SharePoint
  • CRM and ERP on one data platform from one vendor
  • Power Platform makes deep customization possible without full code
  • Often cheaper per seat than comparable Salesforce editions
  • Strong Copilot and agent roadmap inside the Microsoft stack

Cons

  • Complex licensing across apps, tiers and Copilot Credits
  • Usually needs a certified partner to implement well
  • Heavier and slower to adopt than HubSpot or Pipedrive
  • Annual commitment on all listed prices
  • Less value for teams that run on Google Workspace

Microsoft Dynamics 365 pricing

Microsoft Dynamics 365 uses a paid model. A 30-day free trial is available.

PlanPriceIncludes
Sales Professional$65 / user/moBilled annually; core sales automation and dashboards
Sales Enterprise$105 / user/moBilled annually; Copilot, prebuilt agents, customization
Sales Premium$150 / user/moBilled annually; Sales Insights, 1,000 Copilot Credits
Relationship SalesCustomSales Enterprise plus LinkedIn Sales Navigator; 10-seat min

Source: www.microsoft.com · checked on Oct 20, 2026

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How Microsoft Dynamics 365 compares in CRM

Rank by votes
#2 / 22

0 votes from members

Starting price
$65

225% above the category median ($20/mo)

Free alternatives
2

Free or open-source tools in CRM

Microsoft Dynamics 365 ranks #2 of 22 crm tools by community votes and is priced above most tools in the category.

Common use cases

  1. 1Enterprise B2B pipeline and forecast management
  2. 2Account management for Microsoft 365 organizations
  3. 3Connecting sales with Dynamics 365 Customer Service and Field Service
  4. 4Quote-to-cash with Business Central or Finance
  5. 5Pairing CRM data with LinkedIn Sales Navigator prospecting
  6. 6AI-assisted deal reviews with Copilot

Best for

Mid-size and enterprise companies on Microsoft 365 that want CRM, service and ERP on one platform.

Not ideal for

Small teams wanting a quick, simple CRM or companies on Google Workspace (HubSpot, Pipedrive, Zoho CRM).

Integrations

  • Microsoft Teams
  • Outlook
  • Excel
  • SharePoint
  • Power BI
  • Power Automate
  • LinkedIn Sales Navigator
  • Microsoft Copilot

Our take

Dynamics 365 is the logical CRM for organizations already deep in Microsoft 365 and Azure, especially if ERP is also on the table. Plan for a partner-led rollout and price Copilot usage carefully; small teams will get value faster from HubSpot or Pipedrive.

FAQ

What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a CRM tool: Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise.
How much does Microsoft Dynamics 365 cost?
Microsoft Dynamics 365 uses a Paid model; paid plans start at $65 per month.
What are the best alternatives to Microsoft Dynamics 365?
Community-listed alternatives to Microsoft Dynamics 365 include ZoomInfo, kōdlo, Freshsales, HubSpot.
Does Microsoft Dynamics 365 have a free trial?
Yes, Microsoft Dynamics 365 offers a 30-day free trial.
What does Microsoft Dynamics 365 integrate with?
Microsoft Dynamics 365 integrates with Microsoft Teams, Outlook, Excel, SharePoint, Power BI, Power Automate and more.
Which platforms does Microsoft Dynamics 365 support?
Microsoft Dynamics 365 is available on web, ios, android.
Who is Microsoft Dynamics 365 for?
Mid-size and enterprise companies on Microsoft 365 that want CRM, service and ERP on one platform.

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