folk is a CRM tool for Freelancers and Small businesses, offered as paid ($30/mo). Founded in France in 2020. Popular alternatives include Copper, Capsule CRM.
About folk
folk is a lightweight CRM for relationship-driven teams, built by a Paris-based startup that came out of the Hexa (formerly eFounders) startup studio. It targets founders, investors, agencies, recruiters and partnership teams who manage relationships rather than high-volume sales pipelines and find HubSpot or Salesforce too heavy.
The folkX Chrome extension imports contacts from LinkedIn, Gmail and other sites in one click, and folk enriches them with emails and company data. Contacts live in groups with customizable views (table, pipeline/kanban), custom fields and shared notes. Email and Google or Microsoft calendar sync keep interaction history up to date, and mail merge and sequences let you send personalized outreach at small scale. The AI assistant drafts messages, summarizes relationship context and suggests follow-ups. Pricing is per user, with the Standard plan covering the core CRM and Premium adding sequences, more enrichment and AI features.
folk works well for small teams that want a modern, fast CRM they will actually keep up to date. Reporting is basic, integrations are fewer than mature CRMs, and it is not designed for large sales organizations with complex territories, forecasting or quotas. Attio is the closest modern alternative with more data modeling power, Pipedrive suits classic deal-focused sales teams, and HubSpot fits companies that want marketing and service in the same system.
Key features of folk
- Chrome extension import
- Enrichment
- Mail merge and sequences
- Pipelines
- AI assistant
- Groups and views
Pros and cons
Pros
- Simple and fast
- Great LinkedIn import
- Affordable
- Modern design
Cons
- Less powerful than HubSpot
- Reporting basic
- Fewer integrations
- Not for large sales teams
folk pricing
folk uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Standard | $30 / user/mo | $24/mo billed annually; 500 email finds, 2,000 AI fields/mo |
| Premium | $60 / user/mo | $48/mo billed annually; sequences, custom objects, API |
| Enterprise | from $100 / user/mo | from $80/mo billed annually; custom limits, priority support |
Source: www.folk.app · checked on Oct 20, 2026
How folk compares in CRM
- Rank by votes
- #2 / 19
- Starting price
- $30
- Free alternatives
- 2
0 votes from members
50% above the category median ($20/mo)
Free or open-source tools in CRM
folk ranks #2 of 19 crm tools by community votes and is priced above most tools in the category.
Common use cases
- 1Investor deal flow
- 2Agency client relationships
- 3Founder fundraising
- 4Partnerships
Best for
Small relationship-driven teams.
Not ideal for
Large sales orgs.
Integrations
- Gmail
- Outlook
- Zapier
- Make
Our take
folk is the friendliest lightweight CRM.
FAQ
- What is folk?
- folk is a CRM tool: Lightweight CRM for relationship-driven teams.
- How much does folk cost?
- folk uses a Paid model; paid plans start at $30 per month.
- What are the best alternatives to folk?
- Community-listed alternatives to folk include Copper, Capsule CRM.
- Does folk have a free trial?
- Yes, folk offers a 14-day free trial.
- What does folk integrate with?
- folk integrates with Gmail, Outlook, LinkedIn, WhatsApp, Zapier, Make and more.
- Which platforms does folk support?
- folk is available on web.
- Who is folk for?
- Small relationship-driven teams.
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