ZoomInfo is a sales engagement & outbound tool for Enterprise and Small businesses, offered as paid. Founded in United States in 2007.
About ZoomInfo
ZoomInfo is one of the largest B2B contact and company data platforms, used by sales, marketing and recruiting teams to find and reach buyers. The business started in 2007 as DiscoverOrg, founded by Henry Schuck and Kirk Brown, which bought ZoomInfo in 2019 and took its name before listing on Nasdaq in 2020. The core job is to give reps accurate direct dials, emails, org charts, firmographics, technographics and buying-intent signals.
On top of the database sit search and list building, intent data, website visitor identification, CRM enrichment, the Copilot AI assistant, Engage for sequences and Chorus for conversation intelligence. Marketing plans add ABM audiences and advertising. Packaging is split into Sales plans (Professional, Copilot Advanced, Copilot Enterprise), Marketing plans and Talent, and price depends on seats, features and data credits. No prices are published; contracts are typically annual.
ZoomInfo fits mid-market and enterprise revenue teams, especially those selling into North America, where its coverage is strongest. It is expensive, credit limits need watching, and data outside the US can be thinner. Apollo offers a cheaper self-serve database with built-in sequencing, Lusha is simpler for small teams that mainly need phone numbers, and Clay lets you combine many data providers in enrichment waterfalls.
In May 2025 ZoomInfo changed its Nasdaq ticker from ZI to GTM and launched GTM Studio for building plays on its own and customer data. Buying tip: negotiate credit volumes and note the renewal notice period, since contracts usually auto-renew.
Key features of ZoomInfo
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
- GTM Studio for designing and launching go-to-market plays
- Chrome extension showing contact data inside LinkedIn and Gmail
Pros and cons
Pros
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
- Copilot turns raw signals into prioritised account lists
- Single vendor for sales, marketing and recruiting data
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
- Coverage outside the US is less complete
- Too complex and costly for very small teams
ZoomInfo pricing
ZoomInfo uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Professional | Custom | Sales data plan; free trial available, quote-based |
| Copilot Advanced | Custom | AI account prioritisation and outreach; quote-based |
| Copilot Enterprise | Custom | Full sales suite for large teams; quote-based |
| Marketing Demand | Custom | Includes 75K credits; demo required |
| ABM Enterprise | Custom | Includes 150K credits; demo required |
Source: www.zoominfo.com · checked on Oct 20, 2026
How ZoomInfo compares in Sales engagement & outbound
- Rank by votes
- #1 / 22
- Starting price
- —
- Free alternatives
- 1
0 votes from members
Category median is $50/mo
Free or open-source tools in Sales engagement & outbound
ZoomInfo ranks #1 of 22 sales engagement & outbound tools by community votes and is not directly comparable on price.
Common use cases
- 1Building targeted account lists by industry, size and tech stack
- 2Finding direct dials for outbound calling campaigns
- 3Enriching and cleaning CRM records automatically
- 4Prioritising accounts showing active buying intent
- 5Running ABM advertising to named target accounts
Best for
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
Not ideal for
Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Integrations
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Outreach
- Salesloft
- Marketo
- Gmail
- Slack
Our take
ZoomInfo remains the benchmark for US B2B data depth and pairs it with credible AI and intent tooling. Larger teams will get value if they negotiate credits and renewal terms carefully, while smaller teams should start with Apollo or Lusha.
FAQ
- What is ZoomInfo?
- ZoomInfo is a Sales engagement & outbound tool: B2B contact and company data platform with AI sales tools.
- How much does ZoomInfo cost?
- ZoomInfo uses a Paid model; see the vendor's pricing page for current plans.
- What does ZoomInfo integrate with?
- ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, Marketo and more.
- Which platforms does ZoomInfo support?
- ZoomInfo is available on web.
- Who is ZoomInfo for?
- Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
More Sales engagement & outbound tools
Reply.io
▲ 0Multichannel cold outreach with an AI SDR for B2B sales teams
Paid · $59Small businessesAgenciesTürkiye genelindeki firmaları keşfedin, kategoriye ve şehre göre filtreleyin; yo
FreeSmall businessesMicrosoft's CRM and ERP suite with Copilot for mid-size and enterprise
Paid · $65EnterpriseSmall businessesProposify
▲ 0Proposal and quote software with e-signatures for sales teams
Paid · $49Small businessesAgencies
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.