Best Mailchimp alternatives in 2026
The best Mailchimp alternatives in 2026 are Brevo, Klaviyo, beehiiv. Brevo has a free plan. Brevo costs less, from $9/mo versus $13/mo for Mailchimp.
Why people look for Mailchimp alternatives
Mailchimp is a widely known email marketing tool for small businesses and online stores, valued for its templates and integrations. Paid plans start at $13 a month, but pricing is based on contacts, and unsubscribed contacts can still count unless you archive them. The free plan is now limited to 250 contacts and 500 sends a month.
Users also say the automation builder lags dedicated automation tools and that support quality depends on your plan. When choosing a replacement, compare whether pricing is by contacts or emails sent, automation depth, ecommerce data, SMS, transactional email and how easily you can move your lists.
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
- Support quality varies by tier
- Mailchimp starts at $13/mo (Freemium).
Best Mailchimp alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Brevo Email, SMS and CRM priced by emails sent | Freemium | $9/mo | Small businesses | web, ios, android | 0 |
| 2 | Klaviyo Email, SMS and customer data platform built for ecommerce brands | Freemium | $20/mo | E-commerce, Small businesses, Agencies | web, ios, android | 0 |
| 3 | beehiiv Newsletter platform with growth tools and ad network | Freemium | $59/mo | Creators, Small businesses | web | 0 |
| 4 | Kit Email marketing built for creators | Freemium | $39/mo | Creators | web | 0 |
| 5 | ActiveCampaign Email marketing and automation platform for SMBs and ecommerce | Paid | $19/mo | Small businesses, E-commerce, Agencies | web, ios, android | 0 |
| 6 | MailerLite Simple, affordable email marketing | Freemium | $12/mo | Small businesses, Creators, Freelancers | web, ios | 0 |
| 7 | Omnisend Email and SMS marketing automation built for online stores | Freemium | $16/mo | E-commerce, Small businesses | web | 0 |
| 8 | Related Digital Omnichannel marketing platform, formerly Euro.message | Paid | — | Enterprise, E-commerce | web, ios, android | 0 |
| 9 | Loops Email for SaaS: marketing and transactional in one | Freemium | $49/mo | Small businesses, Developers | web | 0 |
| 10 | Systeme.io All-in-one funnels, email and course platform with a free plan | Freemium | $17/mo | Creators, Freelancers, Small businesses | web | 0 |
10 Mailchimp alternatives compared
- 1
Brevo
Email, SMS and CRM priced by emails sent
Why pick it over Mailchimp: Brevo prices by emails sent rather than contacts, from $9 a month, so a large list that gets a few campaigns costs much less than on Mailchimp. Its free plan allows 300 emails a day, and it adds SMS and transactional email.
- 2
Klaviyo
Email, SMS and customer data platform built for ecommerce brands
Why pick it over Mailchimp: Klaviyo starts at $20 a month and uses store data, especially from Shopify, to drive segmented email and SMS with clear revenue attribution. Ecommerce brands that outgrow Mailchimp's automation often move here.
- 3
beehiiv
Newsletter platform with growth tools and ad network
Why pick it over Mailchimp: beehiiv costs more than Mailchimp at $59 a month, but it is built for newsletter publishers, with growth tools such as referrals and an ad network to earn from your audience. Pick it when the newsletter itself is the business.
- 4
Kit
Email marketing built for creators
Why pick it over Mailchimp: Kit is built for creators: its free plan covers up to 10,000 subscribers, far more than Mailchimp's 250 contacts, and paid plans from $39 a month add creator-focused automations and ways to earn from your list.
- 5
ActiveCampaign
Email marketing and automation platform for SMBs and ecommerce
Why pick it over Mailchimp: ActiveCampaign starts at $19 a month and offers a deeper, behavior-based automation builder than Mailchimp, with branching journeys across email and SMS. It suits SMBs whose marketing runs on automated sequences rather than one-off campaigns.
- 6
MailerLite
Simple, affordable email marketing
Why pick it over Mailchimp: MailerLite starts at $12 a month, just under Mailchimp's $13, with a clean editor, landing pages and automations. Its free plan includes 2,500 emails a month, five times Mailchimp's free send limit.
- 7
Omnisend
Email and SMS marketing automation built for online stores
Why pick it over Mailchimp: Omnisend starts at $16 a month and is built for Shopify, WooCommerce and BigCommerce stores, with prebuilt email and SMS automations for carts and orders. It gives online stores more ecommerce-specific automation than Mailchimp at a similar price.
- 8
Related Digital
Omnichannel marketing platform, formerly Euro.message
Why pick it over Mailchimp: Related Digital, formerly Euro.message, is an omnichannel marketing platform used by mid-market and enterprise brands in Turkey. It suits companies that want a local vendor with Turkish-speaking teams and more channels than Mailchimp in one place.
- 9
Loops
Email for SaaS: marketing and transactional in one
Why pick it over Mailchimp: Loops starts at $49 a month and is made for SaaS: product events trigger lifecycle emails, and marketing and transactional email share one tool. Software teams get event-based sending that Mailchimp's campaign-first setup does not center on.
- 10
Systeme.io
All-in-one funnels, email and course platform with a free plan
Why pick it over Mailchimp: Systeme.io bundles email, sales funnels, courses and affiliate management, with a free plan and paid plans from $17 a month. Solo creators can replace Mailchimp and several other tools with a single account.
Mailchimp alternatives: FAQ
What is the best alternative to Mailchimp?
Based on features, audience and market presence, the strongest Mailchimp alternatives are Brevo, Klaviyo, beehiiv. Brevo is the closest match for most teams.
Is there a free alternative to Mailchimp?
Brevo has a free plan with limits; paid plans unlock more. Other alternatives to Mailchimp with a free or freemium option include Klaviyo, beehiiv, Kit.
What is cheaper than Mailchimp?
Brevo starts at $9/mo, while Mailchimp starts at $13/mo. Prices are checked on each vendor's own pricing page.