Loops vs Mailchimp
Loops and Mailchimp are both email marketing tools. Loops is aimed at small businesses and developers, while Mailchimp is aimed at small businesses and creators. Mailchimp costs less, from $13/mo versus $49/mo for Loops. Both have a free plan.
Email for SaaS: marketing and transactional in one
The best-known email marketing platform
| Pricing | Freemium · $49 | Freemium · $13 |
| Starting price | $49/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Developers | Small businesses, Creators |
| Platforms | web | web, ios, android |
| Country | US · 2022 | US · 2001 |
| Rating | — | — |
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Choose Mailchimp if
Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.
- Familiar, polished editor and huge template library
- Deep e-commerce integrations and revenue reporting
- Mature deliverability infrastructure
Look elsewhere if: Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).
Loops vs Mailchimp pricing
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
Mailchimp
- Free$0Up to 250 contacts, 1 audience
- Essentials$13/moStarting price; 14-day free trial, 3 audiences
- Standard$20/mo6,000 emails/mo; 14-day free trial, 5 audiences
- Premium$350/mo150,000 emails/mo, advanced tools, priority support
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
Mailchimp · Key features
- Drag-and-drop email builder with templates and brand kit
- Customer journeys (automation) with branching and triggers
- Audience segmentation, tags and predictive demographics
- Landing pages, signup forms, pop-ups and SMS marketing (US)
- Reporting with revenue attribution for connected stores
- Creative Assistant and generative AI for copy and images
Cons
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
Loops vs Mailchimp: FAQ
Which is cheaper, Loops or Mailchimp?
Mailchimp starts at $13/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Loops and Mailchimp have a free plan?
Yes, both Loops and Mailchimp have a free plan; paid plans add more usage and features.