Mailchimp vs MailerLite
Mailchimp and MailerLite are both email marketing tools aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $13/mo for Mailchimp. Both have a free plan.
The best-known email marketing platform
Simple, affordable email marketing
| Pricing | Freemium · $13 | Freemium · $12 |
| Starting price | $13/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Creators | Small businesses, Creators, Freelancers |
| Platforms | web, ios, android | web, ios |
| Country | US · 2001 | LT · 2010 |
| Rating | — | — |
Choose Mailchimp if
Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.
- Familiar, polished editor and huge template library
- Deep e-commerce integrations and revenue reporting
- Mature deliverability infrastructure
Look elsewhere if: Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Mailchimp vs MailerLite pricing
Mailchimp
- Free$0Up to 250 contacts, 1 audience
- Essentials$13/moStarting price; 14-day free trial, 3 audiences
- Standard$20/mo6,000 emails/mo; 14-day free trial, 5 audiences
- Premium$350/mo150,000 emails/mo, advanced tools, priority support
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Mailchimp · Key features
- Drag-and-drop email builder with templates and brand kit
- Customer journeys (automation) with branching and triggers
- Audience segmentation, tags and predictive demographics
- Landing pages, signup forms, pop-ups and SMS marketing (US)
- Reporting with revenue attribution for connected stores
- Creative Assistant and generative AI for copy and images
Cons
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Mailchimp vs MailerLite: FAQ
Which is cheaper, Mailchimp or MailerLite?
MailerLite starts at $12/mo and Mailchimp at $13/mo. Both prices are checked on the vendors' own pricing pages.
Do Mailchimp and MailerLite have a free plan?
Yes, both Mailchimp and MailerLite have a free plan; paid plans add more usage and features.