Omnisend
Email and SMS marketing automation built for online stores
Omnisend is a email marketing tool for E-commerce and Small businesses, offered as freemium ($16/mo). Founded in in 2014.
About Omnisend
Omnisend is an email and SMS marketing platform for e-commerce brands. It started in 2014 in Lithuania as Soundest, a simple email tool for online stores, and was renamed Omnisend in 2017 as it added SMS and other channels. The company is headquartered in Vilnius with offices in Kaunas and Charleston, South Carolina, and is led by co-founder and CEO Rytis Lauris. Its core job is turning store data into automated campaigns that recover carts and drive repeat purchases.
Omnisend combines a drag-and-drop email builder with product blocks, prebuilt automations for welcome, abandoned cart, browse abandonment and post-purchase flows, SMS, web push, signup forms and popups, segmentation on shopping behavior, and revenue reporting. The free plan covers 250 contacts and 500 emails a month. Standard is priced by contact count from 500 contacts, while Pro adds unlimited email, advanced AI tools such as product recommendations and send-time optimization, and SMS credits equal to the monthly bill.
Omnisend fits Shopify, WooCommerce and BigCommerce stores that want strong e-commerce automation at a lower price than Klaviyo. Klaviyo has deeper data, predictive analytics and a bigger partner ecosystem; Mailchimp and Brevo are more general and weaker on store-specific flows. Omnisend is less suited to B2B or content newsletters.
Buying tip: Omnisend shows no annual plan, but paying three months upfront cuts the price by 30%. On Pro the bundled SMS credits make it a better deal than Standard plus SMS for stores that text customers regularly.
Key features of Omnisend
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
- Revenue attribution reports per campaign and automation
- Custom audience sync to Meta and Google ads
Pros and cons
Pros
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
- Usable free plan with automations for small stores
- 24/7 support and free migration on paid plans
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
- Pricing climbs quickly as the contact list grows
- No annual discount, only a 3-month prepay offer
Omnisend pricing
Omnisend uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails/mo, Omnisend branding |
| Standard | $16 / mo | From 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay |
| Pro | $59 / mo | From 2,500 contacts; unlimited email, SMS credits = monthly bill |
| Custom | Custom | 150,000+ profiles, dedicated account expert |
Source: www.omnisend.com · checked on Oct 20, 2026
How Omnisend compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $16
- Free alternatives
- 2
0 votes from members
18% below the category median ($20/mo)
Free or open-source tools in Email marketing
Omnisend ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.
Common use cases
- 1Abandoned cart and browse recovery for Shopify stores
- 2Welcome series with first-order discount codes
- 3Flash sale and product launch campaigns over email and SMS
- 4Win-back flows for lapsed customers
- 5Growing a list with popups and gamified signup forms
Best for
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
Not ideal for
B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
Integrations
- Shopify
- WooCommerce
- BigCommerce
- Wix
- Zapier
- Gorgias
- Meta Ads
- Google Ads
Our take
Omnisend is the most practical Klaviyo alternative for small and mid-sized online stores, with good flows ready on day one. Start on the free plan, and move to Pro once you use SMS, since the bundled credits offset much of the cost.
FAQ
- What is Omnisend?
- Omnisend is a Email marketing tool: Email and SMS marketing automation built for online stores.
- How much does Omnisend cost?
- Omnisend uses a Freemium model; paid plans start at $16 per month.
- What does Omnisend integrate with?
- Omnisend integrates with Shopify, WooCommerce, BigCommerce, Wix, Zapier, Gorgias and more.
- Which platforms does Omnisend support?
- Omnisend is available on web.
- Who is Omnisend for?
- Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
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