Omnisend is an email and SMS marketing automation built for online stores.

How much does Omnisend cost?

Omnisend uses a Freemium model; paid plans start at $16 per month.

What are the best alternatives to Omnisend?

Community-listed alternatives to Omnisend include TopMessage, Klaviyo, Segmentify, ActiveCampaign.

What does Omnisend integrate with?

Omnisend integrates with Shopify, WooCommerce, BigCommerce, Wix, Zapier, Gorgias and more.

Omnisend

Email and SMS marketing automation built for online stores

Freemium · $16Email marketing E-commerce

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Omnisend is an email marketing tool for E-commerce and Small businesses, offered as freemium ($16/mo). Founded in 2014. Popular alternatives include TopMessage, Klaviyo, Segmentify.

About Omnisend

Omnisend is an email and SMS marketing platform for e-commerce brands. It started in 2014 in Lithuania as Soundest, a simple email tool for online stores, and was renamed Omnisend in 2017 as it added SMS and other channels. The company is headquartered in Vilnius with offices in Kaunas and Charleston, South Carolina, and is led by co-founder and CEO Rytis Lauris. Its core job is turning store data into automated campaigns that recover carts and drive repeat purchases.

Omnisend combines a drag-and-drop email builder with product blocks, prebuilt automations for welcome, abandoned cart, browse abandonment and post-purchase flows, SMS, web push, signup forms and popups, segmentation on shopping behavior, and revenue reporting. The free plan covers 250 contacts and 500 emails a month. Standard is priced by contact count from 500 contacts, while Pro adds unlimited email, advanced AI tools such as product recommendations and send-time optimization, and SMS credits equal to the monthly bill.

Omnisend fits Shopify, WooCommerce and BigCommerce stores that want strong e-commerce automation at a lower price than Klaviyo. Klaviyo has deeper data, predictive analytics and a bigger partner ecosystem; Mailchimp and Brevo are more general and weaker on store-specific flows. Omnisend is less suited to B2B or content newsletters.

Buying tip: Omnisend shows no annual plan, but paying three months upfront cuts the price by 30%. On Pro the bundled SMS credits make it a better deal than Standard plus SMS for stores that text customers regularly.

Key features of Omnisend

Prebuilt abandoned cart, browse abandonment and post-purchase automations
Email builder with product picker, discount codes and dynamic blocks
SMS and web push in the same automation workflows
Signup forms, popups and spin-to-win wheels for list growth
Segmentation by purchase history, product views and engagement
Product recommender and personalized send time on Pro
Revenue attribution reports per campaign and automation
Custom audience sync to Meta and Google ads

Pros and cons

Pros

Cheaper than Klaviyo at most contact counts
E-commerce flows work out of the box with deep Shopify integration
Pro plan bundles SMS credits worth the monthly fee
Usable free plan with automations for small stores
24/7 support and free migration on paid plans

Cons

Less advanced analytics and predictive data than Klaviyo
Standard caps emails at roughly 12 times the list size
Not a good fit for B2B, SaaS or editorial newsletters
Pricing climbs quickly as the contact list grows
No annual discount, only a 3-month prepay offer

Omnisend pricing

Omnisend uses a freemium model.

Plan	Price	Includes
Free	$0	250 contacts, 500 emails/mo, Omnisend branding
Standard	$16 / mo	From 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
Pro	$59 / mo	From 2,500 contacts; unlimited email, SMS credits = monthly bill
Custom	Custom	150,000+ profiles, dedicated account expert

Source: www.omnisend.com · checked on Oct 20, 2026

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How Omnisend compares in Email marketing

Rank by votes: #1 / 26
Starting price: $16
Free alternatives: 2

Omnisend ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.

Common use cases

1Abandoned cart and browse recovery for Shopify stores
2Welcome series with first-order discount codes
3Flash sale and product launch campaigns over email and SMS
4Win-back flows for lapsed customers
5Growing a list with popups and gamified signup forms

Best for

Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.

Not ideal for

B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).

Integrations

Shopify
WooCommerce
BigCommerce
Wix
Zapier
Gorgias
Meta Ads
Google Ads

Our take

Omnisend is the most practical Klaviyo alternative for small and mid-sized online stores, with good flows ready on day one. Start on the free plan, and move to Pro once you use SMS, since the bundled credits offset much of the cost.

FAQ

What is Omnisend?: Omnisend is an email and SMS marketing automation built for online stores.
How much does Omnisend cost?: Omnisend uses a Freemium model; paid plans start at $16 per month.
What are the best alternatives to Omnisend?: Community-listed alternatives to Omnisend include TopMessage, Klaviyo, Segmentify, ActiveCampaign.
What does Omnisend integrate with?: Omnisend integrates with Shopify, WooCommerce, BigCommerce, Wix, Zapier, Gorgias and more.
Which platforms does Omnisend support?: Omnisend is available on web.
Who is Omnisend for?: Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.

Alternatives to Omnisend

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checked Oct 31
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Segmentify
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ActiveCampaign
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HubSpot
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checked Oct 20

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