MailerLite is a email marketing tool for Small businesses and Creators, offered as freemium ($12/mo). Founded in in 2010. Popular alternatives include ActiveCampaign.
About MailerLite
MailerLite is an email marketing platform from Vilnius, Lithuania, founded in 2010. The same company also makes MailerSend for transactional email and MailerCheck for list verification. MailerLite is known for a clean interface, good deliverability and prices that stay among the lowest in its category as a list grows.
The product covers drag-and-drop, rich text and custom HTML editors, automation workflows with triggers, conditions and delays, segmentation, A/B testing, landing pages, a simple website builder, signup forms and pop-ups. Creators can sell digital products and paid newsletter subscriptions through Stripe, and e-commerce integrations with Shopify, WooCommerce and others support product blocks and abandoned cart flows. An AI assistant helps with subject lines and copy. A free plan covers small lists, and paid plans scale by subscriber count, with higher tiers adding unlimited users, custom HTML, Facebook integration and more automation options.
MailerLite fits small businesses, bloggers, creators and nonprofits that want a polished tool at a fair price. New accounts go through an approval process that can delay launch, and reporting and automation are less advanced than ActiveCampaign or Klaviyo. Mailchimp has more integrations and brand recognition at a higher price, Brevo is attractive when you also need SMS and transactional email, and Kit (formerly ConvertKit) is more creator-focused.
Key features of MailerLite
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Pros and cons
Pros
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
- Good deliverability and support
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
- Fewer native integrations than Mailchimp
MailerLite pricing
MailerLite uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 250 subscribers, 2,500 emails/mo, 2 seats |
| Comfort | $12 / mo | 500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations |
| Power | $25 / mo | 500 subscribers; $22.50/mo yearly; unlimited emails, seats |
| Enterprise | Custom | 200K+ subscribers, dedicated IP, priority support |
Source: www.mailerlite.com · checked on Oct 20, 2026
How MailerLite compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $12
- Free alternatives
- 2
0 votes from members
38% below the category median ($20/mo)
Free or open-source tools in Email marketing
MailerLite ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.
Common use cases
- 1Small business newsletter and promotions
- 2Blogger selling a paid newsletter or ebook
- 3Nonprofit communications on a tight budget
- 4Simple onboarding sequences for a small SaaS
Best for
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
Not ideal for
Advanced automation or e-commerce personalization needs.
Integrations
- Shopify
- WooCommerce
- Stripe
- WordPress
- Zapier
- Make
- Squarespace
Our take
MailerLite is the best-value general email tool for small senders: nearly Mailchimp's polish at half the price. Grow into Brevo or Klaviyo when you need more.
FAQ
- What is MailerLite?
- MailerLite is a Email marketing tool: Simple, affordable email marketing.
- How much does MailerLite cost?
- MailerLite uses a Freemium model; paid plans start at $12 per month.
- What are the best alternatives to MailerLite?
- Community-listed alternatives to MailerLite include ActiveCampaign.
- Does MailerLite have a free trial?
- Yes, MailerLite offers a 14-day free trial.
- What does MailerLite integrate with?
- MailerLite integrates with Shopify, WooCommerce, Stripe, WordPress, Zapier, Make and more.
- Which platforms does MailerLite support?
- MailerLite is available on web, ios.
- Who is MailerLite for?
- Small businesses, bloggers and nonprofits who want a polished tool at a low price.
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