MailerLite is a simple, affordable email marketing.

How much does MailerLite cost?

MailerLite uses a Freemium model; paid plans start at $12 per month.

What are the best alternatives to MailerLite?

Community-listed alternatives to MailerLite include ActiveCampaign, Systeme.io, Mailchimp, beehiiv.

Does MailerLite have a free trial?

Yes, MailerLite offers a 14-day free trial.

What does MailerLite integrate with?

MailerLite integrates with Shopify, WooCommerce, Stripe, WordPress, Zapier, Make and more.

Which platforms does MailerLite support?

MailerLite is available on web, ios.

MailerLite

Simple, affordable email marketing

Freemium · $12Email marketing

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MailerLite is an email marketing tool for Small businesses and Creators, offered as freemium ($12/mo). Founded in 2010. Popular alternatives include ActiveCampaign, Systeme.io, Mailchimp.

About MailerLite

MailerLite is an email marketing platform from Vilnius, Lithuania, founded in 2010. The same company also makes MailerSend for transactional email and MailerCheck for list verification. MailerLite is known for a clean interface, good deliverability and prices that stay among the lowest in its category as a list grows.

The product covers drag-and-drop, rich text and custom HTML editors, automation workflows with triggers, conditions and delays, segmentation, A/B testing, landing pages, a simple website builder, signup forms and pop-ups. Creators can sell digital products and paid newsletter subscriptions through Stripe, and e-commerce integrations with Shopify, WooCommerce and others support product blocks and abandoned cart flows. An AI assistant helps with subject lines and copy. A free plan covers small lists, and paid plans scale by subscriber count, with higher tiers adding unlimited users, custom HTML, Facebook integration and more automation options.

MailerLite fits small businesses, bloggers, creators and nonprofits that want a polished tool at a fair price. New accounts go through an approval process that can delay launch, and reporting and automation are less advanced than ActiveCampaign or Klaviyo. Mailchimp has more integrations and brand recognition at a higher price, Brevo is attractive when you also need SMS and transactional email, and Kit (formerly ConvertKit) is more creator-focused.

Key features of MailerLite

Drag-and-drop, rich text and custom HTML editors
Automation workflows with triggers and conditions
Landing pages, websites, forms and pop-ups
Digital product sales and paid newsletters via Stripe
Segmentation, groups and A/B testing
E-commerce integrations and AI writing assistant

Pros and cons

Pros

Among the lowest prices as lists grow
Clean, modern editor and templates
Free plan to get started
Good deliverability and support

Cons

Approval process can delay new accounts
Automation less advanced than ActiveCampaign
Reporting is basic
Fewer native integrations than Mailchimp

MailerLite pricing

MailerLite uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	250 subscribers, 2,500 emails/mo, 2 seats
Comfort	$12 / mo	500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
Power	$25 / mo	500 subscribers; $22.50/mo yearly; unlimited emails, seats
Enterprise	Custom	200K+ subscribers, dedicated IP, priority support

Source: www.mailerlite.com · checked on Oct 20, 2026

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Price changes for MailerLite

Verified changes to MailerLite's prices and plans, newest first.

All price changes

Free planJune 16, 2026 · Effective

MailerLite Free plan cut from 500 to 250 subscribers and 12,000 to 2,500 emails a month

MailerLite's help center says its Free plan was updated on June 16, 2026 and that all Free accounts are affected: active subscribers fell from 500 to 250 and monthly emails from 12,000 to 2,500. Account users rose from 1 to 2, and new limits include 3 automations and 3 forms.

Sources:MailerLite help center, Free plan update FAQ

How MailerLite compares in Email marketing

Rank by votes: #1 / 26
Starting price: $12
Free alternatives: 2

MailerLite ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.

Common use cases

1Small business newsletter and promotions
2Blogger selling a paid newsletter or ebook
3Nonprofit communications on a tight budget
4Simple onboarding sequences for a small SaaS

Best for

Small businesses, bloggers and nonprofits who want a polished tool at a low price.

Not ideal for

Advanced automation or e-commerce personalization needs.

Integrations

Shopify
WooCommerce
Stripe
WordPress
Zapier
Make
Facebook
Squarespace

Our take

MailerLite is the best-value general email tool for small senders: nearly Mailchimp's polish at half the price. Grow into Brevo or Klaviyo when you need more.

FAQ

What is MailerLite?: MailerLite is a simple, affordable email marketing.
How much does MailerLite cost?: MailerLite uses a Freemium model; paid plans start at $12 per month.
What are the best alternatives to MailerLite?: Community-listed alternatives to MailerLite include ActiveCampaign, Systeme.io, Mailchimp, beehiiv.
Does MailerLite have a free trial?: Yes, MailerLite offers a 14-day free trial.
What does MailerLite integrate with?: MailerLite integrates with Shopify, WooCommerce, Stripe, WordPress, Zapier, Make and more.
Which platforms does MailerLite support?: MailerLite is available on web, ios.
Who is MailerLite for?: Small businesses, bloggers and nonprofits who want a polished tool at a low price.

Alternatives to MailerLite

See all 10

ActiveCampaign
▲ 0
Email marketing and automation platform for SMBs and ecommerce
Paid · $19Small businesses
checked Oct 20
Systeme.io
▲ 0
All-in-one funnels, email and course platform with a free plan
Freemium · $17Creators
checked Oct 20
Mailchimp
▲ 0
The best-known email marketing platform
Freemium · $13Small businesses
checked Oct 20
beehiiv
▲ 0
Newsletter platform with growth tools and ad network
Freemium · $59Creators
checked Oct 20
Keap
▲ 0
All-in-one CRM, email automation and payments for small businesses
Paid · $320Small businesses
checked Nov 11
Ghost
▲ 0
Open-source publishing with memberships
Open source · $18Creators
checked Oct 20

More Email marketing tools

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Substack
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Newsletters, podcasts and paid subscriptions
FreeCreators
checked Oct 20
Netmera
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Omnichannel customer engagement and data platform
PaidEnterprise
checked Oct 20
Customer.io
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Behavior-triggered messaging across channels
Paid · $100Small businesses
checked Oct 20
Netgsm
▲ 0
Bulk SMS, cloud telephony and messaging for Turkish businesses
PaidSmall businesses
checked Oct 20
D·engage
▲ 0
Customer data and omnichannel messaging platform with on-prem option
PaidEnterprise
checked Oct 20
Loops
▲ 0
Email for SaaS: marketing and transactional in one
Freemium · $49Small businesses
checked Oct 20

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