Mailchimp vs Omnisend
Mailchimp and Omnisend are both email marketing tools. Mailchimp is aimed at small businesses and creators, while Omnisend is aimed at E-commerce and small businesses. Mailchimp costs less, from $13/mo versus $16/mo for Omnisend. Both have a free plan.
The best-known email marketing platform
Email and SMS marketing automation built for online stores
| Pricing | Freemium · $13 | Freemium · $16 |
| Starting price | $13/mo | $16/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Creators | E-commerce, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2001 | LT · 2014 |
| Rating | — | — |
Choose Mailchimp if
Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.
- Familiar, polished editor and huge template library
- Deep e-commerce integrations and revenue reporting
- Mature deliverability infrastructure
Look elsewhere if: Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
Mailchimp vs Omnisend pricing
Mailchimp
- Free$0Up to 250 contacts, 1 audience
- Essentials$13/moStarting price; 14-day free trial, 3 audiences
- Standard$20/mo6,000 emails/mo; 14-day free trial, 5 audiences
- Premium$350/mo150,000 emails/mo, advanced tools, priority support
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
Mailchimp · Key features
- Drag-and-drop email builder with templates and brand kit
- Customer journeys (automation) with branching and triggers
- Audience segmentation, tags and predictive demographics
- Landing pages, signup forms, pop-ups and SMS marketing (US)
- Reporting with revenue attribution for connected stores
- Creative Assistant and generative AI for copy and images
Cons
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
Mailchimp vs Omnisend: FAQ
Which is cheaper, Mailchimp or Omnisend?
Mailchimp starts at $13/mo and Omnisend at $16/mo. Both prices are checked on the vendors' own pricing pages.
Do Mailchimp and Omnisend have a free plan?
Yes, both Mailchimp and Omnisend have a free plan; paid plans add more usage and features.