Brevo is a email marketing tool for Small businesses, offered as freemium ($9/mo). Founded in France in 2012. Popular alternatives include Related Digital, Klaviyo, ActiveCampaign.
About Brevo
Brevo, known as Sendinblue until its 2023 rebrand, is a French marketing and sales platform founded in Paris in 2012. It started with email marketing and transactional email and now covers SMS, WhatsApp campaigns, marketing automation, a sales CRM, live chat and landing pages, with a focus on small and mid-sized businesses.
Its pricing model is the main differentiator: marketing plans are based mainly on the volume of emails sent rather than the number of stored contacts, so companies with large but infrequently emailed lists pay much less than with contact-based tools. The free plan stores a large contact list but caps sending at 300 emails per day and adds Brevo branding. Starter removes the daily limit, Business adds marketing automation, A/B testing, send-time optimization and phone support, and Enterprise adds dedicated IPs, SSO, sub-accounts and service levels. Transactional email and SMS are also available through APIs, often used by developers for password resets and order notifications.
Brevo suits European SMBs, e-commerce stores and startups that want email, SMS and a light CRM in one place at a reasonable price, with GDPR-native data handling. Its template editor and automation builder are capable but less refined than the leaders. Mailchimp is more polished but costlier as lists grow, Klaviyo is stronger for Shopify-focused e-commerce, MailerLite is simpler and cheaper for newsletters, and ActiveCampaign offers deeper automation. For transactional email alone, Postmark or Amazon SES are more specialized.
Key features of Brevo
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Pros and cons
Pros
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
- Free plan with unlimited contacts
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
- Automation builder is less advanced than Klaviyo
Brevo pricing
Brevo uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 300 emails/day |
| Starter | $9 / mo | From 5,000 emails/mo; 10% off yearly; no Brevo logo |
| Standard | $18 / mo | Automation, A/B tests, send-time optimization |
| Professional | $499 / mo | From 150,000 emails/mo; 10 seats, WhatsApp, push |
| Enterprise | Custom | Dedicated IP, SSO, multi-account |
Source: www.brevo.com · checked on Oct 20, 2026
How Brevo compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $9
- Free alternatives
- 2
0 votes from members
54% below the category median ($20/mo)
Free or open-source tools in Email marketing
Brevo ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.
Common use cases
- 1E-commerce store sending promotions plus transactional email
- 2Large list with monthly newsletters at low cost
- 3SaaS sending onboarding sequences via API
- 4European business wanting GDPR-native tooling
Best for
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
Not ideal for
Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Integrations
- Shopify
- WooCommerce
- WordPress
- Magento
- Salesforce
- HubSpot
- Zapier
- Stripe
- Facebook Ads
Our take
Brevo is usually the cheapest serious email platform for a given list size and uniquely covers transactional email. Design snobs will miss Mailchimp's templates, but the economics win.
FAQ
- What is Brevo?
- Brevo is a Email marketing tool: Email, SMS and CRM priced by emails sent.
- How much does Brevo cost?
- Brevo uses a Freemium model; paid plans start at $9 per month.
- What are the best alternatives to Brevo?
- Community-listed alternatives to Brevo include Related Digital, Klaviyo, ActiveCampaign, Mobildev.
- What does Brevo integrate with?
- Brevo integrates with Shopify, WooCommerce, WordPress, Magento, Salesforce, HubSpot and more.
- Which platforms does Brevo support?
- Brevo is available on web, ios, android.
- Who is Brevo for?
- SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
Alternatives to Brevo
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