Klaviyo is an Email marketing tool: Email, SMS and customer data platform built for ecommerce brands.

How much does Klaviyo cost?

Klaviyo uses a Freemium model; paid plans start at $20 per month.

What are the best alternatives to Klaviyo?

Community-listed alternatives to Klaviyo include Omnisend, Yotpo, TopMessage, Segmentify.

What does Klaviyo integrate with?

Klaviyo integrates with Shopify, WooCommerce, BigCommerce, Adobe Commerce, Gorgias, Recharge and more.

Which platforms does Klaviyo support?

Klaviyo is available on web, ios, android.

Klaviyo

Email, SMS and customer data platform built for ecommerce brands

Freemium · $20Email marketing E-commerce

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Klaviyo is an email marketing tool for E-commerce and Small businesses, offered as freemium ($20/mo). Based in United States, founded in 2012. Popular alternatives include Omnisend, Yotpo, TopMessage.

About Klaviyo

Klaviyo is a marketing automation and customer data platform founded in Boston in 2012 by Andrew Bialecki and Ed Hallen, and listed on the New York Stock Exchange since its 2023 IPO. It became the default email tool for Shopify stores by syncing order, browsing and product data in real time, so brands can send messages based on what each customer actually did. Klaviyo now describes itself as a B2C CRM covering marketing, service and analytics.

Core capabilities are email and SMS campaigns, automated flows such as abandoned cart and post-purchase, signup forms, deep segmentation, predictive analytics for lifetime value and churn risk, reviews, WhatsApp and mobile push. Customer Hub, Helpdesk and the AI Customer Agent extend it into support, and Composer is an AI agent that builds campaigns and flows from a prompt. Pricing is based on active profiles: the free plan covers 250 profiles, Email starts at $20 per month for 500 profiles and rises with list size, and SMS credits are bought on top.

Klaviyo fits Shopify and other ecommerce brands that want revenue attribution and data-driven automation. Mailchimp is simpler and cheaper for general newsletters, Brevo prices by send volume rather than contacts and suits budget-conscious stores, and Customer.io targets product-led SaaS messaging.

Buying tip: Klaviyo bills on active profiles, so suppressing unengaged contacts directly lowers your bill. SMS is available only in supported countries and is priced per credit by destination, and Composer adds $20 per month with usage-based overages.

Key features of Klaviyo

Real-time sync of orders, browsing and catalog data from Shopify and others
Prebuilt flows for abandoned cart, browse abandonment and win-back
Email, SMS, MMS, WhatsApp and mobile push in one platform
Predictive analytics for customer lifetime value and churn risk
Signup forms and pop-ups with A/B testing
Composer AI agent that builds campaigns and flows from prompts
Customer Hub and Helpdesk with an AI Customer Agent
Revenue attribution reporting per campaign and flow

Pros and cons

Pros

Best-in-class ecommerce data integration, especially with Shopify
Powerful segmentation and automation templates out of the box
Clear revenue attribution makes ROI easy to prove
Large agency and app ecosystem
Free plan to start for small stores

Cons

Gets expensive as active profile counts grow
SMS is limited to supported countries and priced per credit
Learning curve for advanced segmentation and analytics
Less suited to non-ecommerce or B2B use cases

Klaviyo pricing

Klaviyo uses a freemium model.

Plan	Price	Includes
Free	$0	250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
Email	$20 / mo	From 500 active profiles; price scales with profile count
Email + SMS	$35 / mo	From 500 profiles; includes monthly SMS/MMS credits
Composer	$20 / mo	AI marketing agent add-on; $10 top-ups for extra usage

Source: www.klaviyo.com · checked on Oct 20, 2026

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Price changes for Klaviyo

Verified changes to Klaviyo's prices and plans, newest first.

All price changes

Plan changeFebruary 18, 2025 · Effective

Klaviyo email plans must now cover the account's active profile count

Klaviyo's billing changes took effect on February 18, 2025 for customers who pay by credit card: an email plan must cover the account's active profile count, and accounts over their profile limit move up a plan automatically. Free accounts are not upgraded automatically; flexible sending and auto-downgrade options were added to billing preferences.

Sources:Klaviyo Help Center, billing changes FAQ

How Klaviyo compares in Email marketing

Rank by votes: #1 / 26
Starting price: $20
Free alternatives: 2

Klaviyo ranks #1 of 26 email marketing tools by community votes and is priced in line with the category.

Common use cases

1Abandoned cart and browse abandonment flows for a Shopify store
2Segmenting VIP customers by predicted lifetime value
3Running SMS promotions for product drops in the US
4Collecting and displaying product reviews in emails
5Win-back campaigns for customers at risk of churning
6Answering order questions with the AI Customer Agent

Best for

Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.

Not ideal for

Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).

Integrations

Shopify
WooCommerce
BigCommerce
Adobe Commerce
Gorgias
Recharge
Meta Ads
Zapier

Our take

Klaviyo remains the strongest email and SMS platform for ecommerce, and its AI agents keep widening the lead. Start on the free plan, keep your list clean to control profile-based costs, and compare with Brevo if budget matters more than depth.

FAQ

What is Klaviyo?: Klaviyo is an Email marketing tool: Email, SMS and customer data platform built for ecommerce brands.
How much does Klaviyo cost?: Klaviyo uses a Freemium model; paid plans start at $20 per month.
What are the best alternatives to Klaviyo?: Community-listed alternatives to Klaviyo include Omnisend, Yotpo, TopMessage, Segmentify.
What does Klaviyo integrate with?: Klaviyo integrates with Shopify, WooCommerce, BigCommerce, Adobe Commerce, Gorgias, Recharge and more.
Which platforms does Klaviyo support?: Klaviyo is available on web, ios, android.
Who is Klaviyo for?: Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.

Alternatives to Klaviyo

See all 10

Omnisend
▲ 0
Email and SMS marketing automation built for online stores
Freemium · $16E-commerce
checked Oct 20
Yotpo
▲ 1
Product reviews, UGC and loyalty programs for e-commerce brands
Freemium · $89E-commerce
checked Oct 20
TopMessage
▲ 0
SMS and WhatsApp campaigns, inbox and APIs with an AI agent
Freemium · $20Small businesses
checked Oct 31
Segmentify
▲ 0
E-commerce personalization and product recommendations
PaidE-commerce
checked Oct 20
HubSpot
▲ 0
CRM platform with free core and paid hubs
Freemium · $20Small businesses
checked Oct 20
ActiveCampaign
▲ 0
Email marketing and automation platform for SMBs and ecommerce
Paid · $19Small businesses
checked Oct 20

More Email marketing tools

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Systeme.io
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All-in-one funnels, email and course platform with a free plan
Freemium · $17Creators
checked Oct 20
Substack
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Newsletters, podcasts and paid subscriptions
FreeCreators
checked Oct 20
Netmera
▲ 0
Omnichannel customer engagement and data platform
PaidEnterprise
checked Oct 20
beehiiv
▲ 0
Newsletter platform with growth tools and ad network
Freemium · $59Creators
checked Oct 20
D·engage
▲ 0
Customer data and omnichannel messaging platform with on-prem option
PaidEnterprise
checked Oct 20
Loops
▲ 0
Email for SaaS: marketing and transactional in one
Freemium · $49Small businesses
checked Oct 20

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