Mailchimp is a the best-known email marketing platform.

How much does Mailchimp cost?

Mailchimp uses a Freemium model; paid plans start at $13 per month.

What are the best alternatives to Mailchimp?

Community-listed alternatives to Mailchimp include Brevo, Klaviyo, beehiiv, Kit.

Does Mailchimp have a free trial?

Yes, Mailchimp offers a 14-day free trial.

What does Mailchimp integrate with?

Mailchimp integrates with Shopify, WooCommerce, Stripe, Salesforce, Canva, Zapier and more.

Which platforms does Mailchimp support?

Mailchimp is available on web, ios, android.

Mailchimp

The best-known email marketing platform

Freemium · $13Email marketing

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Mailchimp is an email marketing tool for Small businesses and Creators, offered as freemium ($13/mo). Based in United States, founded in 2001. Popular alternatives include Brevo, Klaviyo, beehiiv.

About Mailchimp

Mailchimp is the most widely known email marketing platform, founded in 2001 in Atlanta by Ben Chestnut and Dan Kurzius and acquired by Intuit in 2021 for about 12 billion dollars. It grew by making email campaigns approachable for small businesses and now positions itself as a marketing platform with email, automation, SMS, landing pages, forms and a basic CRM.

The drag-and-drop editor and template library let non-marketers build campaigns quickly. Customer journeys automate welcome series, abandoned cart emails and post-purchase flows, and integrations with Shopify, WooCommerce and other stores feed product recommendations and revenue reporting. Higher plans add A/B and multivariate testing, send-time optimisation, predictive segments and advanced reporting, while Intuit Assist provides AI help with content and campaign creation. Pricing depends on contact count and sending limits: the free plan is now limited to 250 contacts, Essentials and Standard scale with list size, and Premium starts at 10,000 contacts with phone support.

Mailchimp fits small businesses and online stores that send a few campaigns a month and value ease of use and integrations. It has become expensive as lists grow, prices have risen several times, and unsubscribed contacts still count toward billing unless you archive them. Brevo and MailerLite offer similar features for less, Klaviyo is stronger for e-commerce segmentation, and Kit and beehiiv suit creators and newsletter publishers.

Key features of Mailchimp

Drag-and-drop email builder with templates and brand kit
Customer journeys (automation) with branching and triggers
Audience segmentation, tags and predictive demographics
Landing pages, signup forms, pop-ups and SMS marketing (US)
Reporting with revenue attribution for connected stores
Creative Assistant and generative AI for copy and images

Pros and cons

Pros

Familiar, polished editor and huge template library
Deep e-commerce integrations and revenue reporting
Mature deliverability infrastructure
Many agencies and freelancers already know it

Cons

Contact-based pricing gets expensive fast; unsubscribed contacts can still count
Free plan is now very limited
Automation builder lags Klaviyo and ActiveCampaign
Support quality varies by tier

Mailchimp pricing

Mailchimp uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	Up to 250 contacts, 1 audience
Essentials	$13 / mo	Starting price; 14-day free trial, 3 audiences
Standard	$20 / mo	6,000 emails/mo; 14-day free trial, 5 audiences
Premium	$350 / mo	150,000 emails/mo, advanced tools, priority support

Source: mailchimp.com · checked on Oct 20, 2026

Are you the maker of Mailchimp?

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What AI assistants say Mailchimp costs

In our October 2026 test we asked four assistants for the cheapest paid plan of Mailchimp; the verified price is $13 per month.

ChatGPT$13 right
Gemini$13 right
Perplexity$13 right
Claude$13 right

Full test: 40 tools, 4 assistants

How Mailchimp compares in Email marketing

Rank by votes: #1 / 26
Starting price: $13
Free alternatives: 2

Mailchimp ranks #1 of 26 email marketing tools by community votes and is priced below most tools in the category.

Common use cases

1Small business newsletters and promotions
2E-commerce abandoned cart and post-purchase flows
3Event and nonprofit communications
4Agencies managing campaigns for several small clients

Best for

Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.

Not ideal for

Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).

Integrations

Shopify
WooCommerce
Stripe
Salesforce
Canva
Zapier
WordPress
Squarespace

Our take

Mailchimp is still a safe, easy choice for small businesses, but it is no longer the value leader. Compare total cost at your list size before committing; most growing lists are cheaper on Brevo or MailerLite with similar features.

FAQ

What is Mailchimp?: Mailchimp is a the best-known email marketing platform.
How much does Mailchimp cost?: Mailchimp uses a Freemium model; paid plans start at $13 per month.
What are the best alternatives to Mailchimp?: Community-listed alternatives to Mailchimp include Brevo, Klaviyo, beehiiv, Kit.
Does Mailchimp have a free trial?: Yes, Mailchimp offers a 14-day free trial.
What does Mailchimp integrate with?: Mailchimp integrates with Shopify, WooCommerce, Stripe, Salesforce, Canva, Zapier and more.
Which platforms does Mailchimp support?: Mailchimp is available on web, ios, android.
Who is Mailchimp for?: Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.

Alternatives to Mailchimp

See all 10

Brevo
▲ 0
Email, SMS and CRM priced by emails sent
Freemium · $9Small businesses
checked Oct 20
Klaviyo
▲ 0
Email, SMS and customer data platform built for ecommerce brands
Freemium · $20E-commerce
checked Oct 20
beehiiv
▲ 0
Newsletter platform with growth tools and ad network
Freemium · $59Creators
checked Oct 20
Kit
▲ 0
Email marketing built for creators
Freemium · $39Creators
checked Oct 20
ActiveCampaign
▲ 0
Email marketing and automation platform for SMBs and ecommerce
Paid · $19Small businesses
checked Oct 20
MailerLite
▲ 0
Simple, affordable email marketing
Freemium · $12Small businesses
checked Oct 20

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More Email marketing tools

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Substack
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Newsletters, podcasts and paid subscriptions
FreeCreators
checked Oct 20
Netmera
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Omnichannel customer engagement and data platform
PaidEnterprise
checked Oct 20
Customer.io
▲ 0
Behavior-triggered messaging across channels
Paid · $100Small businesses
checked Oct 20
Netgsm
▲ 0
Bulk SMS, cloud telephony and messaging for Turkish businesses
PaidSmall businesses
checked Oct 20
D·engage
▲ 0
Customer data and omnichannel messaging platform with on-prem option
PaidEnterprise
checked Oct 20
HubSpot
▲ 0
CRM platform with free core and paid hubs
Freemium · $20Small businesses
checked Oct 20

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