Loops is an email for SaaS: marketing and transactional in one.

How much does Loops cost?

Loops uses a Freemium model; paid plans start at $49 per month.

What are the best alternatives to Loops?

Community-listed alternatives to Loops include Netgsm, İleti Merkezi, HubSpot, Mailchimp.

What does Loops integrate with?

Loops integrates with Segment, Stripe, Zapier, Make, Webflow, Framer and more.

Loops

Email for SaaS: marketing and transactional in one

Freemium · $49Email marketing

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Loops is an email marketing tool for Small businesses and Developers, offered as freemium ($49/mo). Based in United States, founded in 2022. Popular alternatives include Netgsm, İleti Merkezi, HubSpot.

About Loops

Loops is an email platform built specifically for SaaS companies by a small team focused on lifecycle email. It brings marketing campaigns, event-triggered onboarding sequences (called loops) and transactional emails into one product, so a startup does not need Mailchimp for newsletters and a separate API service for password resets.

Contacts and their properties are synced through the API, SDKs and integrations such as Segment, Zapier, Stripe and Supabase, and product events trigger loops that branch on behavior. The editor is minimal and Notion-like, encouraging clean emails that look personal and land in the inbox, with optional styling and components. Transactional emails share the same contacts and domain setup, with separate unsubscribe handling. Pricing is based on the number of contacts, with a free tier for early products and paid plans that include unlimited sends.

Loops fits early and growth-stage SaaS teams that want lifecycle email done well without a complex marketing automation suite. Its limits are design depth, advanced segmentation, A/B testing and channels: there is no SMS or push. Customer.io is the step up when you need multichannel messaging and complex logic, Resend and Postmark are developer-first transactional services, and Brevo or Mailchimp suit businesses that need e-commerce features and heavy template design.

Key features of Loops

Campaigns, event-triggered loops and transactional email in one tool
Simple Notion-style editor optimized for deliverability
Contact properties and events via API, Segment and Zapier
Audience filters and basic segmentation
Unsubscribe groups and transactional separation
Dashboards for opens, clicks and loop performance

Pros and cons

Pros

Purpose-built for SaaS lifecycle email
Replaces two tools (marketing + transactional)
Clean, fast, developer-friendly
Generous free tier

Cons

Limited design capabilities
No SMS or push
Segmentation and testing are basic
Young product with a small team

Loops pricing

Loops uses a freemium model.

Plan	Price	Includes
Free	$0	1,000 subscribed contacts, 4,000 sends/30 days
Growth	from $49 / mo	5,000 contacts, unlimited sends, scales by contacts
Enterprise	Custom	1.5M+ contacts, priority support

Source: loops.so · checked on Oct 20, 2026

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How Loops compares in Email marketing

Rank by votes: #1 / 26
Starting price: $49
Free alternatives: 2

Loops ranks #1 of 26 email marketing tools by community votes and is priced above most tools in the category.

Common use cases

1Onboarding sequence triggered by signup and activation events
2Product update newsletters to all users
3Transactional emails (password reset, invoices) from the same system
4Early-stage SaaS consolidating email tooling

Best for

Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.

Not ideal for

E-commerce, multichannel messaging or heavy template design.

Integrations

Segment
Stripe
Zapier
Make
Webflow
Framer
Supabase (via API)
Resend-style REST API

Our take

Loops is the simplest way for a SaaS to do email right from day one. Move to Customer.io when you need multichannel or complex segmentation.

FAQ

What is Loops?: Loops is an email for SaaS: marketing and transactional in one.
How much does Loops cost?: Loops uses a Freemium model; paid plans start at $49 per month.
What are the best alternatives to Loops?: Community-listed alternatives to Loops include Netgsm, İleti Merkezi, HubSpot, Mailchimp.
What does Loops integrate with?: Loops integrates with Segment, Stripe, Zapier, Make, Webflow, Framer and more.
Which platforms does Loops support?: Loops is available on web.
Who is Loops for?: Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.

Alternatives to Loops

See all 10

Netgsm
▲ 0
Bulk SMS, cloud telephony and messaging for Turkish businesses
PaidSmall businesses
checked Oct 20
İleti Merkezi
▲ 0
SMS API and bulk messaging for Turkish businesses
PaidSmall businesses
checked Oct 20
HubSpot
▲ 0
CRM platform with free core and paid hubs
Freemium · $20Small businesses
checked Oct 20
Mailchimp
▲ 0
The best-known email marketing platform
Freemium · $13Small businesses
checked Oct 20
Brevo
▲ 0
Email, SMS and CRM priced by emails sent
Freemium · $9Small businesses
checked Oct 20
Klaviyo
▲ 0
Email, SMS and customer data platform built for ecommerce brands
Freemium · $20E-commerce
checked Oct 20

More Email marketing tools

See all 26

Systeme.io
▲ 0
All-in-one funnels, email and course platform with a free plan
Freemium · $17Creators
checked Oct 20
Substack
▲ 0
Newsletters, podcasts and paid subscriptions
FreeCreators
checked Oct 20
Netmera
▲ 0
Omnichannel customer engagement and data platform
PaidEnterprise
checked Oct 20
Customer.io
▲ 0
Behavior-triggered messaging across channels
Paid · $100Small businesses
checked Oct 20
Kit
▲ 0
Email marketing built for creators
Freemium · $39Creators
checked Oct 20
D·engage
▲ 0
Customer data and omnichannel messaging platform with on-prem option
PaidEnterprise
checked Oct 20

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