Loops is a email marketing tool for Small businesses and Developers, offered as freemium ($49/mo). Founded in United States in 2022.
About Loops
Loops is an email platform built specifically for SaaS companies by a small team focused on lifecycle email. It brings marketing campaigns, event-triggered onboarding sequences (called loops) and transactional emails into one product, so a startup does not need Mailchimp for newsletters and a separate API service for password resets.
Contacts and their properties are synced through the API, SDKs and integrations such as Segment, Zapier, Stripe and Supabase, and product events trigger loops that branch on behavior. The editor is minimal and Notion-like, encouraging clean emails that look personal and land in the inbox, with optional styling and components. Transactional emails share the same contacts and domain setup, with separate unsubscribe handling. Pricing is based on the number of contacts, with a free tier for early products and paid plans that include unlimited sends.
Loops fits early and growth-stage SaaS teams that want lifecycle email done well without a complex marketing automation suite. Its limits are design depth, advanced segmentation, A/B testing and channels: there is no SMS or push. Customer.io is the step up when you need multichannel messaging and complex logic, Resend and Postmark are developer-first transactional services, and Brevo or Mailchimp suit businesses that need e-commerce features and heavy template design.
Key features of Loops
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Pros and cons
Pros
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
- Generous free tier
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
- Young product with a small team
Loops pricing
Loops uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1,000 subscribed contacts, 4,000 sends/30 days |
| Growth | from $49 / mo | 5,000 contacts, unlimited sends, scales by contacts |
| Enterprise | Custom | 1.5M+ contacts, priority support |
Source: loops.so · checked on Oct 20, 2026
How Loops compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $49
- Free alternatives
- 2
0 votes from members
151% above the category median ($20/mo)
Free or open-source tools in Email marketing
Loops ranks #1 of 26 email marketing tools by community votes and is priced above most tools in the category.
Common use cases
- 1Onboarding sequence triggered by signup and activation events
- 2Product update newsletters to all users
- 3Transactional emails (password reset, invoices) from the same system
- 4Early-stage SaaS consolidating email tooling
Best for
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
Not ideal for
E-commerce, multichannel messaging or heavy template design.
Integrations
- Segment
- Stripe
- Zapier
- Make
- Webflow
- Framer
- Supabase (via API)
- Resend-style REST API
Our take
Loops is the simplest way for a SaaS to do email right from day one. Move to Customer.io when you need multichannel or complex segmentation.
FAQ
- What is Loops?
- Loops is a Email marketing tool: Email for SaaS: marketing and transactional in one.
- How much does Loops cost?
- Loops uses a Freemium model; paid plans start at $49 per month.
- What does Loops integrate with?
- Loops integrates with Segment, Stripe, Zapier, Make, Webflow, Framer and more.
- Which platforms does Loops support?
- Loops is available on web.
- Who is Loops for?
- Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
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