Kit vs Mailchimp
Kit and Mailchimp are both email marketing tools. Kit is aimed at creators, while Mailchimp is aimed at small businesses and creators. Mailchimp costs less, from $13/mo versus $39/mo for Kit. Both have a free plan.
| Pricing | Freemium · $39 | Freemium · $13 |
| Starting price | $39/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Creators | Small businesses, Creators |
| Platforms | web | web, ios, android |
| Country | US · 2013 | US · 2001 |
| Rating | — | — |
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Choose Mailchimp if
Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.
- Familiar, polished editor and huge template library
- Deep e-commerce integrations and revenue reporting
- Mature deliverability infrastructure
Look elsewhere if: Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).
Kit vs Mailchimp pricing
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
Mailchimp
- Free$0Up to 250 contacts, 1 audience
- Essentials$13/moStarting price; 14-day free trial, 3 audiences
- Standard$20/mo6,000 emails/mo; 14-day free trial, 5 audiences
- Premium$350/mo150,000 emails/mo, advanced tools, priority support
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
Mailchimp · Key features
- Drag-and-drop email builder with templates and brand kit
- Customer journeys (automation) with branching and triggers
- Audience segmentation, tags and predictive demographics
- Landing pages, signup forms, pop-ups and SMS marketing (US)
- Reporting with revenue attribution for connected stores
- Creative Assistant and generative AI for copy and images
Cons
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
Kit vs Mailchimp: FAQ
Which is cheaper, Kit or Mailchimp?
Mailchimp starts at $13/mo and Kit at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do Kit and Mailchimp have a free plan?
Yes, both Kit and Mailchimp have a free plan; paid plans add more usage and features.
Which is better for small businesses, Kit or Mailchimp?
Mailchimp lists small businesses as a core audience, while Kit is aimed more at creators.