beehiiv is an email marketing tool for Creators and Small businesses, offered as freemium ($59/mo). Based in United States, founded in 2021. Popular alternatives include Ghost, Substack, Mailchimp.
About beehiiv
beehiiv is a newsletter platform founded by former Morning Brew engineers, including CEO Tyler Denk, to give independent publishers the growth tooling that helped Morning Brew scale. It handles writing, sending, hosting and monetizing a newsletter in one place, and has grown quickly since its public launch in 2022.
Every publication gets a visual editor with polls and surveys, a hosted website with SEO-friendly archives and custom domains, segmentation and analytics. The free plan covers up to 2,500 subscribers with unlimited sends. The paid Lite plan, priced by list size, unlocks the features that matter for growth: a referral program, Boosts (paid recommendations from other newsletters), the beehiiv Ad Network, paid subscriptions through Stripe, automations and A/B tests. Pro removes beehiiv branding and adds webinars and advanced analytics, and Enterprise adds dedicated IPs and SLAs.
beehiiv suits media-style newsletters, niche publications and journalists who treat the newsletter as the business. Its referral and ad network features have no real equal among email tools. It is not built for e-commerce lifecycle marketing (Klaviyo), creators selling courses and digital products (Kit), or SaaS product email (Customer.io). Substack is the main alternative for writers who value its network effects more than control over branding and monetization.
Over 2024 and 2025 beehiiv kept expanding beyond email with a richer website builder and AI writing tools, positioning itself as a full publishing platform.
Key features of beehiiv
- Referral program and Boosts to grow subscribers
- Ad Network connecting sponsors with publications
- Hosted website with archive, custom domain and SEO controls
- Polls, surveys and segmentation
- Paid subscriptions and premium tiers via Stripe
- Automations, A/B subject tests and 3D analytics
Pros and cons
Pros
- Best-in-class growth features for newsletters
- Monetization through ads, boosts and paid tiers built in
- Free plan up to 2,500 subscribers
- Clean editor and fast product iteration
Cons
- Paid plans needed for most growth and monetization features
- Not an e-commerce or lifecycle marketing tool
- Fewer integrations than mature email platforms
- Branding removal requires the Pro plan
beehiiv pricing
beehiiv uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 2,500 subscribers, no credit card |
| Lite | $59 / mo | $49/mo billed annually; price at 1,000 subs, scales with list |
| Pro | $109 / mo | $95/mo billed annually; at 1,000 subs; removes beehiiv branding |
| Enterprise | Custom | — |
Source: www.beehiiv.com · checked on Oct 20, 2026
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Price changes for beehiiv
Verified changes to beehiiv's prices and plans, newest first.
beehiiv renames plans to Free, Lite and Pro and sets seat and subscriber limits
From October 1, 2026 for new customers, beehiiv's Launch, Scale and Max become Free, Lite and Pro. Pro allows up to 250,000 subscribers and 10 team seats, Lite up to 100,000 subscribers and 2 seats, and every plan includes podcasts, community and digital products. Existing customers keep current rates until a renewal on or after November 1, 2026.
beehiiv adds a $99 Max plan; Scale starts at $39 and pricing follows subscriber count
beehiiv's April 18, 2024 post says the Scale plan is available at a lower price (starting at $39 a month), a new Max plan starts at $99, and pricing now depends on subscriber count. The Launch plan gained three features, and legacy Grow users move to Scale; some users whose price rises keep legacy pricing for several months.
Sources:beehiiv blog, pricing 2024
How beehiiv compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $59
- Free alternatives
- 2
0 votes from members
203% above the category median ($20/mo)
Free or open-source tools in Email marketing
beehiiv ranks #1 of 26 email marketing tools by community votes and is priced above most tools in the category.
Common use cases
- 1Media newsletter monetizing through sponsorships
- 2Niche publication growing via referrals and recommendations
- 3Company newsletter wanting a public web archive
- 4Journalist launching a paid subscription
Best for
Newsletter publishers and media operators who want growth and ad monetization in one platform.
Not ideal for
Course creators selling products (Kit), SaaS lifecycle email (Customer.io), or stores (Klaviyo).
Integrations
- Stripe
- Zapier
- Make
- Webflow
- WordPress
- Typeform
- Slack
Our take
beehiiv is the platform to pick if the newsletter is the business. Its referral and ad tooling has no real equal; the cost is paying for a paid plan from early on.
FAQ
- What is beehiiv?
- beehiiv is an Email marketing tool: Newsletter platform with growth tools and ad network.
- How much does beehiiv cost?
- beehiiv uses a Freemium model; paid plans start at $59 per month.
- What are the best alternatives to beehiiv?
- Community-listed alternatives to beehiiv include Ghost, Substack, Mailchimp, MailerLite.
- What does beehiiv integrate with?
- beehiiv integrates with Stripe, Zapier, Make, Webflow, WordPress, Typeform and more.
- Which platforms does beehiiv support?
- beehiiv is available on web.
- Who is beehiiv for?
- Newsletter publishers and media operators who want growth and ad monetization in one platform.
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