Brevo vs Mailchimp
Brevo and Mailchimp are both email marketing tools. Brevo is aimed at small businesses, while Mailchimp is aimed at small businesses and creators. Brevo costs less, from $9/mo versus $13/mo for Mailchimp. Both have a free plan.
| Pricing | Freemium · $9 | Freemium · $13 |
| Starting price | $9/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses | Small businesses, Creators |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2012 | US · 2001 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Mailchimp if
Small businesses and e-commerce stores that want an easy, well-integrated email tool and send a few campaigns a month.
- Familiar, polished editor and huge template library
- Deep e-commerce integrations and revenue reporting
- Mature deliverability infrastructure
Look elsewhere if: Newsletter creators (Kit, beehiiv), high-volume senders on a budget (Brevo), or SaaS lifecycle messaging (Customer.io, Loops).
Brevo vs Mailchimp pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Mailchimp
- Free$0Up to 250 contacts, 1 audience
- Essentials$13/moStarting price; 14-day free trial, 3 audiences
- Standard$20/mo6,000 emails/mo; 14-day free trial, 5 audiences
- Premium$350/mo150,000 emails/mo, advanced tools, priority support
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Mailchimp · Key features
- Drag-and-drop email builder with templates and brand kit
- Customer journeys (automation) with branching and triggers
- Audience segmentation, tags and predictive demographics
- Landing pages, signup forms, pop-ups and SMS marketing (US)
- Reporting with revenue attribution for connected stores
- Creative Assistant and generative AI for copy and images
Cons
- Contact-based pricing gets expensive fast; unsubscribed contacts can still count
- Free plan is now very limited
- Automation builder lags Klaviyo and ActiveCampaign
Brevo vs Mailchimp: FAQ
Which is cheaper, Brevo or Mailchimp?
Brevo starts at $9/mo and Mailchimp at $13/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Mailchimp have a free plan?
Yes, both Brevo and Mailchimp have a free plan; paid plans add more usage and features.