Kit is a email marketing tool for Creators, offered as freemium ($39/mo). Founded in United States in 2013. Popular alternatives include beehiiv, Systeme.io.
About Kit
Kit, known as ConvertKit until its 2024 rebrand, is an email marketing platform built for creators: newsletter writers, course creators, podcasters, coaches and YouTubers who earn money directly from an audience. Founded by Nathan Barry in 2013 and based in Boise, Idaho, the company has stayed focused on one job, helping a single creator or a small media business grow and monetize an owned email list.
The product favors substance over design. The editor is text-first, which keeps emails personal and helps deliverability, while subscribers are organized with tags and segments rather than separate lists, so one person is never counted twice. A visual automation builder reacts to form signups, link clicks and purchases, and landing pages, forms and a link-in-bio page are included. Kit Commerce sells digital products, paid newsletters and tips; the Creator Network lets other newsletters recommend yours, and a referral program rewards readers who share. The free plan covers up to 10,000 subscribers with unlimited sends; Creator and Pro plans are priced by list size and add unlimited automations, integrations, subscriber scoring and deeper reporting.
Kit fits independent creators who value simple, reliable automation and built-in monetization. It is a poor match for image-heavy retail campaigns or B2B lead management. beehiiv is the main rival for media-style newsletters with an ad network, Substack suits writers who want a social platform and take a revenue share, and Mailchimp or Klaviyo are better for online stores.
Key features of Kit
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Pros and cons
Pros
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
- Reliable deliverability; creator-focused support
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
- Pricing rises with list size after the free tier
Kit pricing
Kit uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers, unlimited broadcasts, forms |
| Creator | $39 / mo | 1,000 subs; $33/mo billed yearly; unlimited automations, 2 users |
| Pro | $79 / mo | 1,000 subs; $66/mo yearly; referrals, scoring, unlimited users |
Source: kit.com · checked on Oct 20, 2026
How Kit compares in Email marketing
- Rank by votes
- #1 / 26
- Starting price
- $39
- Free alternatives
- 2
0 votes from members
100% above the category median ($20/mo)
Free or open-source tools in Email marketing
Kit ranks #1 of 26 email marketing tools by community votes and is priced above most tools in the category.
Common use cases
- 1Weekly newsletter with lead magnets and tagged interests
- 2Course launch sequence triggered by waitlist signup
- 3Paid newsletter or digital product sales without a separate store
- 4Podcaster growing an email list via the Creator Network
Best for
Independent creators and small media businesses whose revenue depends on an owned email audience.
Not ideal for
Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Integrations
- Shopify
- Stripe
- WordPress
- Teachable
- Podia
- Zapier
- Squarespace
- Webflow
Our take
For creators, Kit is the best balance of simplicity, automation and monetization, and the 10,000-subscriber free plan removes the main objection. If you want a media-style newsletter with an ad network, compare beehiiv.
FAQ
- What is Kit?
- Kit is a Email marketing tool: Email marketing built for creators.
- How much does Kit cost?
- Kit uses a Freemium model; paid plans start at $39 per month.
- What are the best alternatives to Kit?
- Community-listed alternatives to Kit include beehiiv, Systeme.io.
- Does Kit have a free trial?
- Yes, Kit offers a 14-day free trial.
- What does Kit integrate with?
- Kit integrates with Shopify, Stripe, WordPress, Teachable, Podia, Zapier and more.
- Which platforms does Kit support?
- Kit is available on web.
- Who is Kit for?
- Independent creators and small media businesses whose revenue depends on an owned email audience.
Alternatives to Kit
beehiiv
▲ 0Newsletter platform with growth tools and ad network
Freemium · $59CreatorsSmall businessesSysteme.io
▲ 0All-in-one funnels, email and course platform with a free plan
Freemium · $17CreatorsFreelancers
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