Kit is an email marketing built for creators.

How much does Kit cost?

Kit uses a Freemium model; paid plans start at $39 per month.

What are the best alternatives to Kit?

Community-listed alternatives to Kit include beehiiv, Systeme.io, Mailchimp, MailerLite.

Does Kit have a free trial?

Yes, Kit offers a 14-day free trial.

What does Kit integrate with?

Kit integrates with Shopify, Stripe, WordPress, Teachable, Podia, Zapier and more.

Kit has been discontinued. Popular replacements: beehiiv, Systeme.io, Mailchimp.

Kit

Email marketing built for creators

Freemium · $39Email marketing

Kit is an email marketing tool for Creators, offered as freemium ($39/mo). Based in United States, founded in 2013. Popular alternatives include beehiiv, Systeme.io, Mailchimp.

About Kit

Kit, known as ConvertKit until its 2024 rebrand, is an email marketing platform built for creators: newsletter writers, course creators, podcasters, coaches and YouTubers who earn money directly from an audience. Founded by Nathan Barry in 2013 and based in Boise, Idaho, the company has stayed focused on one job, helping a single creator or a small media business grow and monetize an owned email list.

The product favors substance over design. The editor is text-first, which keeps emails personal and helps deliverability, while subscribers are organized with tags and segments rather than separate lists, so one person is never counted twice. A visual automation builder reacts to form signups, link clicks and purchases, and landing pages, forms and a link-in-bio page are included. Kit Commerce sells digital products, paid newsletters and tips; the Creator Network lets other newsletters recommend yours, and a referral program rewards readers who share. The free plan covers up to 10,000 subscribers with unlimited sends; Creator and Pro plans are priced by list size and add unlimited automations, integrations, subscriber scoring and deeper reporting.

Kit fits independent creators who value simple, reliable automation and built-in monetization. It is a poor match for image-heavy retail campaigns or B2B lead management. beehiiv is the main rival for media-style newsletters with an ad network, Substack suits writers who want a social platform and take a revenue share, and Mailchimp or Klaviyo are better for online stores.

Key features of Kit

Text-first editor designed for deliverability and personal tone
Tag and segment subscribers by behavior, form or product
Visual automation builder with rules and sequences
Kit Commerce for digital products and paid newsletters
Creator Network recommendations and newsletter referral program
Landing pages, forms and link pages included

Pros and cons

Pros

Free up to 10,000 subscribers with unlimited sends
Tagging and automations are powerful yet simple
Built-in monetization and audience growth tools
Reliable deliverability; creator-focused support

Cons

Limited design templates; not for image-heavy campaigns
Reporting is basic below the Pro plan
Fewer e-commerce integrations than Klaviyo or Mailchimp
Pricing rises with list size after the free tier

Kit pricing

Kit uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	Up to 10,000 subscribers, unlimited broadcasts, forms
Creator	$39 / mo	1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
Pro	$79 / mo	1,000 subs; $66/mo yearly; referrals, scoring, unlimited users

Source: kit.com · checked on Oct 20, 2026

Are you the maker of Kit?

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Price changes for Kit

Verified changes to Kit's prices and plans, newest first.

All price changes

Price increaseOctober 15, 2025 · Effective

Kit raises prices for the first time in 12 years; Creator is $39 at 1,000 subscribers

Kit's help center calls the update its first price increase in 12 years. For current customers the new pricing applies from the next billing cycle after October 15, 2025; Creator now starts at $39 a month and Pro at $79 for up to 1,000 subscribers. The old prices are not stated in the sources.

Sources:Kit help center, billing FAQ Kit help center, Creator vs Pro plan

How Kit compares in Email marketing

Rank by votes: #1 / 26
Starting price: $39
Free alternatives: 2

Kit ranks #1 of 26 email marketing tools by community votes and is priced above most tools in the category.

Common use cases

1Weekly newsletter with lead magnets and tagged interests
2Course launch sequence triggered by waitlist signup
3Paid newsletter or digital product sales without a separate store
4Podcaster growing an email list via the Creator Network

Best for

Independent creators and small media businesses whose revenue depends on an owned email audience.

Not ideal for

Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.

Integrations

Shopify
Stripe
WordPress
Teachable
Podia
Zapier
Squarespace
Webflow

Our take

For creators, Kit is the best balance of simplicity, automation and monetization, and the 10,000-subscriber free plan removes the main objection. If you want a media-style newsletter with an ad network, compare beehiiv.

FAQ

What is Kit?: Kit is an email marketing built for creators.
How much does Kit cost?: Kit uses a Freemium model; paid plans start at $39 per month.
What are the best alternatives to Kit?: Community-listed alternatives to Kit include beehiiv, Systeme.io, Mailchimp, MailerLite.
Does Kit have a free trial?: Yes, Kit offers a 14-day free trial.
What does Kit integrate with?: Kit integrates with Shopify, Stripe, WordPress, Teachable, Podia, Zapier and more.
Which platforms does Kit support?: Kit is available on web.
Who is Kit for?: Independent creators and small media businesses whose revenue depends on an owned email audience.

Alternatives to Kit

See all 10

beehiiv
▲ 0
Newsletter platform with growth tools and ad network
Freemium · $59Creators
checked Oct 20
Systeme.io
▲ 0
All-in-one funnels, email and course platform with a free plan
Freemium · $17Creators
checked Oct 20
Mailchimp
▲ 0
The best-known email marketing platform
Freemium · $13Small businesses
checked Oct 20
MailerLite
▲ 0
Simple, affordable email marketing
Freemium · $12Small businesses
checked Oct 20
Ghost
▲ 0
Open-source publishing with memberships
Open source · $18Creators
checked Oct 20
Substack
▲ 0
Newsletters, podcasts and paid subscriptions
FreeCreators
checked Oct 20

From the blog

SaaS Price Increases 2024 to 2026: 32 Verified Hikes
32 verified SaaS price increases across 26 tools since 2024: the median rise is 20%, who raised prices twice, and what to check before you renew.

More Email marketing tools

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Netmera
▲ 0
Omnichannel customer engagement and data platform
PaidEnterprise
checked Oct 20
Customer.io
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Behavior-triggered messaging across channels
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checked Oct 20
Netgsm
▲ 0
Bulk SMS, cloud telephony and messaging for Turkish businesses
PaidSmall businesses
checked Oct 20
D·engage
▲ 0
Customer data and omnichannel messaging platform with on-prem option
PaidEnterprise
checked Oct 20
ActiveCampaign
▲ 0
Email marketing and automation platform for SMBs and ecommerce
Paid · $19Small businesses
checked Oct 20
Loops
▲ 0
Email for SaaS: marketing and transactional in one
Freemium · $49Small businesses
checked Oct 20

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