Best HubSpot alternatives in 2026
The best HubSpot alternatives in 2026 are Pipedrive, Zoho CRM, Close. Zoho CRM has a free plan. Pipedrive costs less, from $14/mo versus $20/mo for HubSpot.
Why people look for HubSpot alternatives
HubSpot is used by growing SMBs and mid-market teams that want marketing, sales and service on one CRM, and it is known for a free core with paid hubs on top. Paid seats start at $20 a month, but Professional and Enterprise tiers are steep, add onboarding fees, and marketing contact tiers punish large lists. Since March 2024 pricing is seat-based, so every editing user adds cost.
Others leave because basics like A/B tests sit behind upgrades, or because the suite is overkill for a five-person team. When comparing replacements, weigh total cost at your team and list size, whether marketing automation must live in the same tool, and how easily contacts, deals and history can move out.
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
- Can be overkill for a 5-person team
- HubSpot starts at $20/mo (Freemium).
Best HubSpot alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Pipedrive Visual sales pipeline for small teams | Paid | $14/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 2 | Zoho CRM Affordable CRM inside the Zoho suite | Freemium | $20/mo | Small businesses, Enterprise | web, ios, android | 0 |
| 3 | Close CRM with built-in calling and email sequences | Paid | $19/mo | Small businesses | web, macos, windows | 0 |
| 4 | folk Lightweight CRM for relationship-driven teams | Paid | $30/mo | Freelancers, Small businesses, Agencies | web | 0 |
| 5 | ActiveCampaign Email marketing and automation platform for SMBs and ecommerce | Paid | $19/mo | Small businesses, E-commerce, Agencies | web, ios, android | 0 |
| 6 | Attio Flexible, data-model-driven CRM | Freemium | $44/mo | Small businesses, Developers | web, ios | 0 |
| 7 | Capsule CRM Simple CRM for small businesses tracking contacts, deals and projects | Freemium | $18/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 8 | Keap All-in-one CRM, email automation and payments for small businesses | Paid | $299/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 9 | Bitrix24 CRM, tasks, chat and intranet suite for SMBs with a free plan | Freemium | $69/mo | Small businesses, Enterprise | web, windows, macos, linux, ios, android | 0 |
| 10 | Copper CRM built to run inside Gmail and Google Workspace | Paid | $29/mo | Small businesses, Agencies | web, ios, android | 0 |
10 HubSpot alternatives compared
- 1
Pipedrive
Visual sales pipeline for small teams
Why pick it over HubSpot: Pipedrive starts at $14 a month versus HubSpot's $20 and keeps the focus on a visual deal pipeline. It suits sales-led teams that do not need marketing automation inside their CRM and want less setup.
- 2
Zoho CRM
Affordable CRM inside the Zoho suite
Why pick it over HubSpot: Zoho CRM starts at the same $20 as HubSpot and has a free plan, but its main draw is the wider Zoho suite: teams already using Zoho apps for email, support or accounting keep customer data in one ecosystem.
Freemium · $20HubSpot vs Zoho CRM - 3
Close
CRM with built-in calling and email sequences
Why pick it over HubSpot: Close costs $19 a month and builds calling and email sequences into the CRM itself. It fits inside sales teams whose day is phone calls and follow-ups, rather than the broad marketing suite HubSpot is built around.
- 4
folk
Lightweight CRM for relationship-driven teams
Why pick it over HubSpot: folk starts at $30 a month, more than HubSpot's entry seat, but it is built for relationship-driven teams that want a light contact CRM without configuring hubs, properties and workflows.
- 5
ActiveCampaign
Email marketing and automation platform for SMBs and ecommerce
Why pick it over HubSpot: ActiveCampaign starts at $19 a month and is mainly an email and SMS automation platform with CRM attached. Pick it if behaviour-based campaigns matter more than sales features and HubSpot's marketing tiers are too costly for your list size.
- 6
Attio
Flexible, data-model-driven CRM
Why pick it over HubSpot: Attio starts at $44 a month, above HubSpot's entry price, but lets you shape objects and relationships around your own data model. Technical go-to-market teams at startups use it when HubSpot's fixed structure feels rigid.
- 7
Capsule CRM
Simple CRM for small businesses tracking contacts, deals and projects
Why pick it over HubSpot: Capsule CRM starts at $18 a month and has a free plan, with pipelines, projects and accounting integrations. It suits small service firms that find HubSpot more than they need and want a CRM that is simple to set up.
- 8
Keap
All-in-one CRM, email automation and payments for small businesses
Best for: Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- 9
Bitrix24
CRM, tasks, chat and intranet suite for SMBs with a free plan
Why pick it over HubSpot: Bitrix24 charges a flat monthly price from $69 for a group of users rather than per seat, and adds tasks, chat and an intranet to the CRM. For a team of several people it can cost less than paying HubSpot per seat.
- 10
Copper
CRM built to run inside Gmail and Google Workspace
Why pick it over HubSpot: Copper starts at $29 a month and runs inside Gmail and Google Workspace, capturing emails and contacts where the team already works. It fits agencies fully on Google that would rather not switch to HubSpot's separate interface.
HubSpot alternatives: FAQ
What is the best alternative to HubSpot?
Based on features, audience and market presence, the strongest HubSpot alternatives are Pipedrive, Zoho CRM, Close. Pipedrive is the closest match for most teams.
Is there a free alternative to HubSpot?
Zoho CRM has a free plan with limits; paid plans unlock more. Other alternatives to HubSpot with a free or freemium option include Attio, Capsule CRM, Bitrix24.
What is cheaper than HubSpot?
Pipedrive starts at $14/mo, while HubSpot starts at $20/mo. Prices are checked on each vendor's own pricing page.