Close vs HubSpot
Close and HubSpot are both CRM tools. Close is aimed at small businesses, while HubSpot is aimed at small businesses and enterprise. Close costs less, from $19/mo versus $20/mo for HubSpot. Only HubSpot has a free plan.
| Pricing | Paid · $19 | Freemium · $20 |
| Starting price | $19/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses | Small businesses, Enterprise, Agencies |
| Platforms | web, macos, windows | web, ios, android |
| Country | US · 2013 | US · 2006 |
| Rating | — | — |
Choose Close if
Inside sales teams of 3–50 whose process centers on calls and email.
- Everything an inside sales rep needs in one screen
- Telephony included, no third-party dialer
- Fast, keyboard-friendly UI
Look elsewhere if: Marketing-led companies or teams needing a full customer platform.
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Close vs HubSpot pricing
Close
- Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
- Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
- Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
- Scale$149/user/mo$139 billed annually; predictive dialer
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Close · Key features
- Built-in calling, SMS and email with sync
- Power and predictive dialers
- Workflows combining email, call and task steps
- Call coaching, recording and AI summaries
- Multiple pipelines and custom activities
- Reporting on activity and funnel
Cons
- Higher entry price per seat
- No marketing or support modules
- Reporting less flexible than HubSpot
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Close vs HubSpot: FAQ
Which is cheaper, Close or HubSpot?
Close starts at $19/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Close and HubSpot have a free plan?
Close has no free plan, a 14-day free trial. HubSpot has a free plan.