Copper vs HubSpot
Copper and HubSpot are both CRM tools. Copper is aimed at small businesses and agencies, while HubSpot is aimed at small businesses and enterprise. HubSpot costs less, from $20/mo versus $29/mo for Copper. Only HubSpot has a free plan.
CRM built to run inside Gmail and Google Workspace
CRM platform with free core and paid hubs
| Pricing | Paid · $29 | Freemium · $20 |
| Starting price | $29/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US | US · 2006 |
| Rating | — | — |
Choose Copper if
Small, relationship-driven teams and agencies that run entirely on Google Workspace and want a CRM that lives inside Gmail.
- Deepest Google Workspace integration of any mainstream CRM
- Very little manual data entry thanks to automatic logging
- Clean, easy interface for non-sales teams
Look elsewhere if: Microsoft 365 shops or budget-sensitive sales teams needing heavy customization (HubSpot, Pipedrive, Zoho CRM).
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Copper vs HubSpot pricing
Copper
- Basic$29/user/mo$23 billed annually; 2,500 contacts
- Professional$69/user/mo$59 billed annually; 15,000 contacts, workflow automation
- Business$134/user/mo$99 billed annually; unlimited contacts, email series
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Copper · Key features
- Chrome extension that shows CRM records inside Gmail and Calendar
- Automatic logging of emails, meetings and contact details
- Drag-and-drop pipelines with AI flags for slipping deals
- Projects and tasks that start automatically when deals close
- Email templates, bulk email and multi-step email series
- Workflow automation and custom reports on higher plans
Cons
- Not built for Outlook or Microsoft 365 users
- More expensive per seat than Pipedrive or Zoho CRM
- Contact caps on Basic and Professional can force upgrades
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Copper vs HubSpot: FAQ
Which is cheaper, Copper or HubSpot?
HubSpot starts at $20/mo and Copper at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Copper and HubSpot have a free plan?
Copper has no free plan, a 14-day free trial. HubSpot has a free plan.