HubSpot vs Zoho CRM
HubSpot and Zoho CRM are both CRM tools aimed at small businesses and enterprise. Both have a free plan.
| Pricing | Freemium · $20 | Freemium · $20 |
| Starting price | $20/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 15 days |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2006 | IN · 2005 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Zoho CRM if
Cost-conscious SMBs and mid-market companies, especially those using other Zoho products.
- Very strong value per feature
- Deep customization at mid tiers
- Seamless with other Zoho apps
Look elsewhere if: Teams prioritizing UX polish (Attio, Pipedrive) or already on Google/HubSpot ecosystems.
HubSpot vs Zoho CRM pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Zoho CRM
- Free$0Up to 3 users
- Standard$20/user/mo$14/user/mo billed annually
- Professional$35/user/mo$23/user/mo billed annually
- Enterprise$50/user/mo$40/user/mo billed annually
- Ultimate$65/user/mo$52/user/mo billed annually
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Zoho CRM · Key features
- Leads, contacts, deals with scoring and assignment rules
- Workflow automation and Blueprint process guidance
- Omnichannel: email, telephony, social, WhatsApp, live chat
- Zia AI for predictions, anomaly detection and writing
- Custom modules, functions, Canvas UI designer
- Analytics, dashboards and Zoho suite integration
Cons
- Dense, dated-feeling UI in places
- Support can be slow
- Learning curve for setup
HubSpot vs Zoho CRM: FAQ
Do HubSpot and Zoho CRM have a free plan?
Yes, both HubSpot and Zoho CRM have a free plan; paid plans add more usage and features.