folk vs HubSpot
folk and HubSpot are both CRM tools. folk is aimed at freelancers and small businesses, while HubSpot is aimed at small businesses and enterprise. HubSpot costs less, from $20/mo versus $30/mo for folk. Only HubSpot has a free plan.
| Pricing | Paid · $30 | Freemium · $20 |
| Starting price | $30/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Freelancers, Small businesses, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | FR · 2020 | US · 2006 |
| Rating | — | — |
Choose folk if
Small relationship-driven teams.
- Simple and fast
- Great LinkedIn import
- Affordable
Look elsewhere if: Large sales orgs.
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
folk vs HubSpot pricing
folk
- Standard$30/user/mo$24/mo billed annually; 500 email finds, 2,000 AI fields/mo
- Premium$60/user/mo$48/mo billed annually; sequences, custom objects, API
- Enterprisefrom $100/user/mofrom $80/mo billed annually; custom limits, priority support
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
folk · Key features
- Chrome extension import
- Enrichment
- Mail merge and sequences
- Pipelines
- AI assistant
- Groups and views
Cons
- Less powerful than HubSpot
- Reporting basic
- Fewer integrations
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
folk vs HubSpot: FAQ
Which is cheaper, folk or HubSpot?
HubSpot starts at $20/mo and folk at $30/mo. Both prices are checked on the vendors' own pricing pages.
Do folk and HubSpot have a free plan?
folk has no free plan, a 14-day free trial. HubSpot has a free plan.