Capsule CRM vs HubSpot
Capsule CRM and HubSpot are both CRM tools. Capsule CRM is aimed at small businesses and freelancers, while HubSpot is aimed at small businesses and enterprise. Capsule CRM costs less, from $18/mo versus $20/mo for HubSpot. Both have a free plan.
Simple CRM for small businesses tracking contacts, deals and projects
CRM platform with free core and paid hubs
| Pricing | Freemium · $18 | Freemium · $20 |
| Starting price | $18/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Freelancers | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | GB · 2009 | US · 2006 |
| Rating | — | — |
Choose Capsule CRM if
Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.
- Clean, quick interface that small teams adopt easily
- Useful free plan for solo founders and duos
- Strong accounting integrations for UK and global SMBs
Look elsewhere if: High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Capsule CRM vs HubSpot pricing
Capsule CRM
- Free$0Up to 2 users, 250 contacts, 1 sales pipeline
- Starter$22/user/mo$18 billed annually; 30,000 contacts, email templates
- Growth$40/user/mo$36 billed annually; workflows, AI summaries, 60,000 contacts
- Advanced$60/user/mo$54 billed annually; 50 pipelines, 120,000 contacts
- UltimateCustomQuote for 5+ users; account manager, enhanced AI tools
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Capsule CRM · Key features
- Contact and company records with custom fields and tags
- Multiple sales pipelines with custom milestones and forecasts
- Project boards for post-sale delivery and onboarding
- Workflow automation for tasks and follow-ups on Growth
- Two-way email sync and templates for Gmail and Outlook
- AI summaries, contact enrichment and meeting prep
Cons
- Automation and multiple pipelines require the Growth plan
- No built-in calling or advanced sequences for outbound teams
- Marketing emails need the paid Transpond add-on
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Capsule CRM vs HubSpot: FAQ
Which is cheaper, Capsule CRM or HubSpot?
Capsule CRM starts at $18/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Capsule CRM and HubSpot have a free plan?
Yes, both Capsule CRM and HubSpot have a free plan; paid plans add more usage and features.